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What does a senior sales analyst do?

Updated January 8, 2025
8 min read
Quoted expert
Eduardo Zambrano

A senior sales analyst is primarily in charge of overseeing and developing the sales operations of a company, ensuring efficiency and smooth workflow. Their responsibilities include performing research and analysis to identify sales opportunities, gathering and analyzing data, studying the strengths and weaknesses of existing procedures, implementing solutions, and developing strategies to improve sales. They may also develop sales forecasts and monitor the progress of all efforts, supporting staff as needed. Furthermore, as a senior sales analyst, it is essential to lead and serve as a mentor to junior analysts while implementing the company's policies and regulations.

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Senior sales analyst responsibilities

Here are examples of responsibilities from real senior sales analyst resumes:

  • Manage reports from CRM tool (SalesForce.com) for region and individual sales team.
  • Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
  • Train all new hires on SFDC processes and procedures.
  • Conduct monthly SFDC training/refresher courses for the entire Americas sales teams.
  • Work with the business intelligence team to build and maintain several SQL databases.
  • Work on migrate of sales center from old SalesForce instance to a new SalesForce instance.
  • Utilize SQL to extract and transform data in order to deliver reports and prepare presentations.
  • Utilize customer specific POS and syndicate data to develop actionable insights and strategies to assist with sales opportunities.
  • Develop financial and utilization reports, including benchmarks, trend and ROI analyses, business risk assessments and reconciliations.
  • Track ad & promotional POS and publish analytics for sales circulars, in-store TPR, end caps and pallet programs.
  • Develop CRM program for management and representative use.
  • Analyze and manipulate various omnibus detail files to facilitate updating the company CRM system.
  • Decide, collaborate and guide logistics with discrepancies between commitment plans and customer orders.
  • Increase ROI by analyzing past events to develop recommendations to improve event planning and implementation.
  • Develop, implement and refine predictive marketing effectiveness models using SAS, database query languages, and modeling software.

Senior sales analyst skills and personality traits

We calculated that 8% of Senior Sales Analysts are proficient in Salesforce, PowerPoint, and Data Analysis. They’re also known for soft skills such as Interpersonal skills, Problem-solving skills, and Time-management skills.

We break down the percentage of Senior Sales Analysts that have these skills listed on their resume here:

  • Salesforce, 8%

    Worked on migrate of sales center from old SalesForce instance to a new SalesForce instance.

  • PowerPoint, 8%

    Worked extensively with MS Excel for legacy Data cleansing/validating and MS PowerPoint for preparing presentation documents.

  • Data Analysis, 5%

    Provided market insight for numerous categories through IRI syndicated data analysis enabling senior management teams to make informed business decisions.

  • SQL, 5%

    Used Microsoft Access 2007, VBA, SQL, and Excel to rewrite several monthly sales summary reports.

  • CRM, 5%

    Analyzed and manipulated various omnibus detail files to facilitate updating the company CRM system.

  • Sales Operations, 5%

    Acquired versatile business analysis, customer support, and order administration experience supporting field sales operations worldwide.

"salesforce," "powerpoint," and "data analysis" are among the most common skills that senior sales analysts use at work. You can find even more senior sales analyst responsibilities below, including:

Detail oriented. For certain senior sales analyst responsibilities to be completed, the job requires competence in "detail oriented." The day-to-day duties of a senior sales analyst rely on this skill, as "market research analysts must pay attention to minutiae to evaluate data." For example, this snippet was taken directly from a resume about how this skill applies to what senior sales analysts do: "introduced monthly business review process for field sales with detailed drivers of monthly and quarterly performance. "

Analytical skills. Another common skill required for senior sales analyst responsibilities is "analytical skills." This skill comes up in the duties of senior sales analysts all the time, as "market research analysts must evaluate large amounts of data and information related to market conditions." An excerpt from a real senior sales analyst resume shows how this skill is central to what a senior sales analyst does: "led the expansion of bi throughout the paper division, including multiple databases and users. "

Communication skills. While "communication skills" is last on this skills list, don't underestimate its importance to senior sales analyst responsibilities. Much of what a senior sales analyst does relies on this skill, seeing as "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." Here is a resume example of how this skill is used in the everyday duties of senior sales analysts: "utilize crm for reporting, communication, and provide customer insights & analytics for tracking. "

Most common senior sales analyst skills

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Compare different senior sales analysts

Senior sales analyst vs. Marketing internship

Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

We looked at the average senior sales analyst salary and compared it with the wages of a marketing internship. Generally speaking, marketing interns are paid $51,945 lower than senior sales analysts per year.Even though senior sales analysts and marketing interns are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require salesforce, powerpoint, and data analysis in the day-to-day roles and responsibilities.

There are some key differences in the responsibilities of each position. For example, senior sales analyst responsibilities require skills like "sql," "crm," "sales operations," and "bi." Meanwhile a typical marketing internship has skills in areas such as "digital marketing," "facebook," "marketing campaigns," and "press releases." This difference in skills reveals the differences in what each career does.

Marketing interns tend to make the most money working in the technology industry, where they earn an average salary of $33,333. In contrast, senior sales analysts make the biggest average salary, $88,639, in the retail industry.On average, marketing interns reach lower levels of education than senior sales analysts. Marketing interns are 9.8% less likely to earn a Master's Degree and 0.0% less likely to graduate with a Doctoral Degree.

Senior sales analyst vs. Marketing representative

A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.

A career as a marketing representative brings a lower average salary when compared to the average annual salary of a senior sales analyst. In fact, marketing representatives salary is $34,829 lower than the salary of senior sales analysts per year.Only some things about these jobs are the same. Take their skills, for example. Senior sales analysts and marketing representatives both require similar skills like "powerpoint," "business development," and "market research" to carry out their responsibilities.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that senior sales analyst responsibilities requires skills like "salesforce," "data analysis," "sql," and "crm." But a marketing representative might use other skills in their typical duties, such as, "product knowledge," "customer service," "life insurance," and "trade shows."

Marketing representatives earn a lower average salary than senior sales analysts. But marketing representatives earn the highest pay in the finance industry, with an average salary of $60,984. Additionally, senior sales analysts earn the highest salaries in the retail with average pay of $88,639 annually.marketing representatives earn lower levels of education than senior sales analysts in general. They're 9.8% less likely to graduate with a Master's Degree and 0.0% more likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for senior sales analysts in the next 3-5 years?

Eduardo ZambranoEduardo Zambrano LinkedIn profile

Professor of Economics, Orfalea College of Business

Machine learning, without a doubt. Machine learning is a compelling set of tools for classification and prediction. That does not describe the future - it represents the present. What the future will bring is integration between statistical learning and econometrics. This integration will vastly improve the ability of organizations to use their data to make the right decisions. Technology companies like Amazon, Microsoft, and Uber have already started profiting from this integration. In the next 3-5 years, we will see the inclusion of these methods become more known throughout the rest of the economy.

Senior sales analyst vs. Research internship

A research intern is responsible for assisting the research team with conducting an investigation, compiling information, and analyzing results for an organized research study. Research interns' duties also include understanding the work processes and operation procedures, sharing strategies and recommendations on research methods, reaching out to appropriate research correspondents, managing clients' inquiries and concerns, keeping important client records for reference, studying current market trends, and maintaining the eagerness to learn. A research intern must have strong attention to detail and excellent communication skills to perform on daily research tasks.

An average research internship eans a lower salary compared to the average salary of senior sales analysts. The difference in salaries amounts to research interns earning a $42,632 lower average salary than senior sales analysts.By looking over several senior sales analysts and research interns resumes, we found that both roles require similar skills in their day-to-day duties, such as "powerpoint," "data analysis," and "sql." But beyond that, the careers look very different.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from senior sales analyst resumes include skills like "salesforce," "crm," "sales operations," and "bi," whereas a research internship is more likely to list skills in "python," "c++," "research intern," and "java. "

Research interns earn the highest salary when working in the technology industry, where they receive an average salary of $52,879. Comparatively, senior sales analysts have the highest earning potential in the retail industry, with an average salary of $88,639.research interns typically earn similar educational levels compared to senior sales analysts. Specifically, they're 1.1% less likely to graduate with a Master's Degree, and 2.3% less likely to earn a Doctoral Degree.

Senior sales analyst vs. Marketing consultant

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Marketing consultants typically earn lower pay than senior sales analysts. On average, marketing consultants earn a $11,612 lower salary per year.According to resumes from senior sales analysts and marketing consultants, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "salesforce," "powerpoint," and "roi. "While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "data analysis," "sql," "crm," and "sales operations" are skills that commonly show up on senior sales analyst resumes. On the other hand, marketing consultants use skills like customer service, web content, digital marketing, and marketing campaigns on their resumes.marketing consultants enjoy the best pay in the technology industry, with an average salary of $93,209. For comparison, senior sales analysts earn the highest salary in the retail industry.marketing consultants reach similar levels of education compared to senior sales analysts, in general. The difference is that they're 2.8% more likely to earn a Master's Degree, and 0.3% more likely to graduate with a Doctoral Degree.

Types of senior sales analyst

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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