Senior sales and marketing manager demographics and statistics in the US
Senior sales and marketing manager demographics research summary. Zippia estimates senior sales and marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our senior sales and marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about senior sales and marketing managers after extensive research and analysis:
- There are over 214,053 senior sales and marketing managers currently employed in the United States.
- 39.7% of all senior sales and marketing managers are women, while 60.3% are men.
- The average senior sales and marketing manager age is 39 years old.
- The most common ethnicity of senior sales and marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 95% of what men earned.
- 10% of all senior sales and marketing managers are LGBT.
- Senior sales and marketing managers are 54% more likely to work at private companies in comparison to public companies.
On this page
Senior sales and marketing manager demographics by:
Senior sales and marketing manager gender statistics
39.7% of senior sales and marketing managers are women and 60.3% of senior sales and marketing managers are men.
- Male, 60.3%
- Female, 39.7%
Senior sales and marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 60.3% |
| Female | 39.7% |
Senior sales and marketing manager gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$126,662
Female income
$120,698
Senior sales and marketing manager gender ratio over time
This data breaks down the percentage of men and women in senior sales and marketing manager positions over time. Currently, 39.7% of senior sales and marketing managers are female.
Senior sales and marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 77.66% | 22.34% |
| 2011 | 77.40% | 22.60% |
| 2012 | 77.88% | 22.12% |
| 2013 | 77.83% | 22.17% |
| 2014 | 76.40% | 23.60% |
| 2015 | 76.03% | 23.97% |
| 2016 | 75.93% | 24.07% |
| 2017 | 75.10% | 24.90% |
| 2018 | 62.54% | 37.46% |
| 2019 | 61.51% | 38.49% |
| 2020 | 59.98% | 40.02% |
| 2021 | 60.34% | 39.66% |
Senior sales and marketing manager related jobs gender ratio
We compared senior sales and marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Senior Sales And Marketing Manager | 60% | 40% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Senior sales and marketing manager demographics by race
The most common ethnicity among senior sales and marketing managers is White, which makes up 74.6% of all senior sales and marketing managers. Comparatively, 8.7% of senior sales and marketing managers are Hispanic or Latino and 8.2% of senior sales and marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Senior sales and marketing manager race
| Senior sales and marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Senior sales and marketing manager race and ethnicity over time
See how senior sales and marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Senior sales and marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Senior sales and marketing manager wage gap by race
According to our data, asian senior sales and marketing managers have the highest average salary compared to other ethnicities. Black or african american senior sales and marketing managers have the lowest average salary at $120,700.
| Ethnicity | Salary |
|---|---|
| Unknown | $126,119 |
| White | $125,638 |
| Black or African American | $120,700 |
| Asian | $136,076 |
| Hispanic or Latino | $125,271 |
Average senior sales and marketing manager age
See how the average age of senior sales and marketing managers varies based on ethnicity and gender.
Male
Female
Senior sales and marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Senior sales and marketing manager age breakdown
The average age of senior sales and marketing managers is 40+ years years old, representing 44% of the senior sales and marketing manager population.
Senior sales and marketing manager age breakdown
| Senior Sales And Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Senior sales and marketing manager educational attainment
The most common degree for senior sales and marketing managers is bachelor's degree, with 79% of senior sales and marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 12% and master's degree degree at 6%.
- Bachelor's, 79%
- Master's, 12%
- Associate, 6%
- Diploma, 1%
- Other Degrees, 2%
Senior sales and marketing managers by degree level
| Senior sales and marketing manager degree | Percentages |
|---|---|
| Bachelor's | 79% |
| Master's | 12% |
| Associate | 6% |
| Diploma | 1% |
| Other Degrees | 2% |
Senior sales and marketing manager jobs you might like
Senior sales and marketing manager wage gap by degree level
According to the data, senior sales and marketing managers with a Doctorate degree earn more than those without, at $149,156 annually. With a Master's degree, senior sales and marketing managers earn a median annual income of $143,778 compared to $129,579 for senior sales and marketing managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $143,778 |
| Bachelor's Degree | $129,579 |
| Doctorate Degree | $149,156 |
Senior sales and marketing manager employment statistics
Most senior sales and marketing managers work for a private in the technology industry.
Company size where senior sales and marketing managers work
Below, you can see the size of companies where senior sales and marketing managers work.
Senior sales and marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 11% |
| 100 - 500 employees | 17% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 33% |
Senior sales and marketing manager jobs by company type
Employees with the senior sales and marketing manager job title have their preferences when it comes to working for a company. For instance, most senior sales and marketing managers prefer to work at private companies over public companies.
Senior sales and marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 43% |
| Private | 54% |
| Government | 1% |
Senior sales and marketing manager jobs by industry
The most common industries for senior sales and marketing managers are technology, media and manufacturing.
Senior sales and marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 17% |
| Technology | 14% |
| Media | 10% |
| Manufacturing | 8% |
| Hospitality | 8% |
| Health Care | 6% |
| Professional | 6% |
| Finance | 6% |
| Telecommunication | 5% |
| Retail | 4% |
| Energy | 3% |
| Transportation | 2% |
| Real Estate | 2% |
| Insurance | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Government | 1% |
| Automotive | 1% |
| Construction | 1% |
| Start-up | 1% |
| Education | 1% |
Senior sales and marketing manager turnover and employment statistics
Senior sales and marketing manager unemployment rate over time
The unemployment rate for senior sales and marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Senior sales and marketing manager unemployment rate by year
| Year | Senior sales and marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average senior sales and marketing manager tenure
The average senior sales and marketing manager stays at their job for 1-2 years, based on the 578 senior sales and marketing managers resumes in Zippia's database.
Senior sales and marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 8% |
| 1-2 years | 34% |
| 3-4 years | 21% |
| 5-7 years | 19% |
| 8-10 years | 7% |
| 11+ years | 11% |
Senior sales and marketing manager LGBT ratio compared to similar jobs
Review the percent of senior sales and marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| National Service Manager | 7.25% | 91,293 |
| Classified Advertising Manager | 9.54% | 4,388 |
| Senior Sales And Marketing Manager | 9.86% | - |
| Director Of Client Relations | 16.11% | 63,226 |
Similar senior sales and marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| National Service Manager | 7.25% | 91,293 |
| Classified Advertising Manager | 9.54% | 4,388 |
| Director Of Client Relations | 16.11% | 63,226 |
Foreign languages spoken by senior sales and marketing managers
The most common foreign language among senior sales and marketing managers is Spanish at 34.2%. The second-most popular foreign language spoken is French at 13.2% and Portuguese is the third-most popular at 7.9%.
- Spanish, 34.2%
- French, 13.2%
- Portuguese, 7.9%
- German, 5.3%
- Japanese, 5.3%
- Other, 34.1%
Senior sales and marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 34.2% |
| French | 13.2% |
| Portuguese | 7.9% |
| German | 5.3% |
| Japanese | 5.3% |
| Other | 34.1% |
