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Senior sales and marketing manager education requirements
Updated January 8, 2025
4 min read
There are several educational requirements to become a senior sales and marketing manager. Senior sales and marketing managers usually study business, marketing, or communication. 79% of senior sales and marketing managers hold a bachelor's degree, and 12% hold an master's degree. We analyzed 578 real senior sales and marketing manager resumes to see exactly what senior sales and marketing manager education sections show.
The most common colleges for senior sales and marketing managers are the University of Phoenix and the University of Phoenix.
There are also many online senior sales and marketing manager courses to help get the education required to be a senior sales and marketing manager.
There are certain senior sales and marketing manager certifications that you should consider. These senior sales and marketing manager certifications include Professional Certified Marketer (PCM) and Certified Sales Professional (CSP).
What education do you need to become a senior sales and marketing manager?
What degree do you need to be a senior sales and marketing manager?
- Bachelor's, 79%
- Master's, 12%
- Associate, 6%
- Diploma, 1%
- Other Degrees, 2%
What should I major in to become a senior sales and marketing manager?
- Business, 33%
- Marketing, 14%
- Communication, 9%
- Management, 6%
- Other Majors, 38%
Most common colleges for senior sales and marketing managers
| Senior sales and marketing manager common college | Percentages |
|---|---|
| University of Phoenix | 11.84% |
| Texas Tech University | 6.58% |
| Texas A&M University | 6.58% |
| West Virginia University | 6.58% |
| University of Wisconsin Colleges | 5.26% |
Best majors for senior sales and marketing managers
| Rank | Major | Percentages |
|---|---|---|
| 1 | Business | 32.9% |
| 2 | Marketing | 13.6% |
| 3 | Communication | 8.6% |
| 4 | Management | 5.9% |
| 5 | Electrical Engineering | 4.5% |
Best colleges for senior sales and marketing managers
The best colleges for senior sales and marketing managers are Northwestern University, University of Southern California, and University of Pennsylvania.
A senior sales and marketing manager with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for senior sales and marketing managers. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become senior sales and marketing managers.
1. University of Georgia
Athens, GA • Private
In-state tuition
$11,830
Enrollment
29,474
2. University of Wisconsin - Madison
Madison, WI • Private
In-state tuition
$10,555
Enrollment
30,360
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
In-state tuition
$14,760
Enrollment
31,451
4. Purdue University
West Lafayette, IN • Private
In-state tuition
$9,992
Enrollment
33,495
5. Howard University
Washington, DC • Private
In-state tuition
$26,756
Enrollment
6,166
6. Ohio State University
Columbus, OH • Private
In-state tuition
$10,726
Enrollment
45,769
7. University of Texas at Austin
Austin, TX • Private
In-state tuition
$10,610
Enrollment
40,329
8. University of Southern California
Los Angeles, CA • Private
In-state tuition
$56,225
Enrollment
19,548
9. University of Pennsylvania
Philadelphia, PA • Private
In-state tuition
$55,584
Enrollment
10,764
10. SUNY at Binghamton
Vestal, NY • Private
In-state tuition
$9,808
Enrollment
13,990
20 best online courses for senior sales and marketing managers
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Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...
5. Sales Training: Sales Team Management
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8. Product Manager
Envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology...
9. Data Product Manager
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10. Sales Fire: B2B Sales & Business Development for Startups
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11. Sales and Marketing For Online Businesses
A Beginners Guide To Sales & Marketing For Your Online Business And Ventures...
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16. Business Analytics
In this program, you will learn foundational data skills that apply across functions and industries. You will learn to analyze data and build models with Excel, query databases using SQL, and create informative data visualizations with Tableau...
17. AI Product Manager
Learn to develop AI products that deliver business value. Build skills that help you compete in the new AI-powered world...
18. Sales Funnels Masterclass: Increase Sales With Sales Funnels
Learn to create highly converting sales, conduct professional email marketing & 10X your sales with sales funnel fast!...
19. Sales Training: Practical Sales Techniques
Sales Hacking: Essential sales skills, sales strategies and sales techniques to sell just about anything!...
20. Growth Product Manager
Hone specialized Product Management skills in growth strategy. Lead experimentation and data-driven decision-making in your organization to drive products to reach the next level of scale, impact, and profitability...
Top 10 most affordable universities for senior sales and marketing managers
The most affordable schools for senior sales and marketing managers are University of Florida, fashion institute of technology, and suny farmingdale.
If the best universities for senior sales and marketing managers are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for senior sales and marketing managers.
1. University of Florida
Gainesville, FL • Private
In-state tuition
$6,381
Cost of attendance
21,034
2. Fashion Institute of Technology
New York, NY • Private
In-state tuition
$5,740
Cost of attendance
17,864
3. SUNY Farmingdale
Farmingdale, NY • Private
In-state tuition
$8,306
Cost of attendance
16,091
4. USF Sarasota-Manatee
Sarasota, FL • Private
In-state tuition
$5,587
Cost of attendance
13,043
5. Florida State University
Tallahassee, FL • Private
In-state tuition
$5,656
Cost of attendance
21,623
6. University of South Florida
Tampa, FL • Private
In-state tuition
$6,410
Cost of attendance
20,456
7. California State University - Dominguez Hills
Carson, CA • Private
In-state tuition
$6,942
Cost of attendance
14,469
8. Purdue University
West Lafayette, IN • Private
In-state tuition
$9,992
Cost of attendance
22,430
9. California State University - Fresno
Fresno, CA • Private
In-state tuition
$6,587
Cost of attendance
16,915
10. Brigham Young University
Provo, UT • Private
In-state tuition
$5,620
Cost of attendance
18,136
Top 10 hardest universities to get into for senior sales and marketing managers
The hardest universities for senior sales and marketing managers to get into are Northwestern University, University of Southern California, and University of Pennsylvania.
Some great schools for senior sales and marketing managers are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for senior sales and marketing managers based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.
1. Northwestern University
Evanston, IL • Private
Admissions rate
8%
SAT average
1,508
2. University of Southern California
Los Angeles, CA • Private
Admissions rate
13%
SAT average
1,445
3. University of Pennsylvania
Philadelphia, PA • Private
Admissions rate
8%
SAT average
1,492
4. Northeastern University
Boston, MA • Private
Admissions rate
19%
SAT average
1,466
5. Boston University
Boston, MA • Private
Admissions rate
22%
SAT average
1,420
6. University of Texas at Austin
Austin, TX • Private
Admissions rate
39%
SAT average
1,367
7. Stanford University
Stanford, CA • Private
Admissions rate
4%
SAT average
1,497
8. SUNY at Binghamton
Vestal, NY • Private
Admissions rate
40%
SAT average
1,376
9. Villanova University
Villanova, PA • Private
Admissions rate
29%
SAT average
1,407
10. University of Maryland - College Park
College Park, MD • Private
Admissions rate
47%
SAT average
1,390
Top 10 easy-to-apply-to universities for senior sales and marketing managers
The easiest schools for senior sales and marketing managers to get into are Oklahoma Wesleyan University, university of the incarnate word, and d'youville college.
Some schools are much easier to get into. If you want to start your career as a senior sales and marketing manager without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for senior sales and marketing managers.
1. Oklahoma Wesleyan University
Bartlesville, OK • Private
Admissions rate
68%
SAT average
964
2. University of the Incarnate Word
San Antonio, TX • Private
Admissions rate
88%
SAT average
1,044
3. D'Youville College
Buffalo, NY • Private
Admissions rate
100%
SAT average
1,072
4. LIM College
New York, NY • Private
Admissions rate
83%
SAT average
1,061
5. Holy Names University
Oakland, CA • Private
Admissions rate
70%
SAT average
849
6. Notre Dame College
Cleveland, OH • Private
Admissions rate
90%
SAT average
994
7. Gwynedd Mercy University
Gwynedd Valley, PA • Private
Admissions rate
92%
SAT average
1,031
8. Mount Saint Mary's University
Los Angeles, CA • Private
Admissions rate
84%
SAT average
1,031
9. Barry University
Miami, FL • Private
Admissions rate
91%
SAT average
1,006
10. Felician University
Lodi, NJ • Private
Admissions rate
81%
SAT average
999
Average senior sales and marketing manager salary by education level
| Senior sales and marketing manager education level | Senior sales and marketing manager salary |
|---|---|
| Master's Degree | $143,778 |
| Bachelor's Degree | $129,579 |
| Doctorate Degree | $149,156 |
Senior sales and marketing manager education FAQs
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Updated January 8, 2025
Updated January 8, 2025