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Become A Senior Sales Director

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Working As A Senior Sales Director

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $113,860

    Average Salary

What Does A Senior Sales Director Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Senior Sales Director

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Senior Sales Director jobs

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Average Length of Employment
Zone Sales Manager 4.9 years
OEM Sales Manager 3.7 years
Sales Manager 3.6 years
Director Of Sales 3.6 years
Sales/Marketing 3.6 years
Account Director 3.1 years
Head Of Sales 3.0 years
Sales Team Manager 2.9 years
Sales Planner 2.3 years
Top Employers Before
Director 3.8%
Top Employers After
Consultant 4.6%
Founder 2.6%
President 2.6%

Senior Sales Director Demographics

Gender

Male

50.3%

Female

47.4%

Unknown

2.2%
Ethnicity

White

81.5%

Hispanic or Latino

8.7%

Asian

7.8%

Unknown

1.2%

Black or African American

0.8%
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Languages Spoken

Spanish

44.7%

French

15.8%

German

13.2%

Portuguese

5.3%

Japanese

5.3%

Carrier

5.3%

Filipino

2.6%

Greek

2.6%

Czech

2.6%

Italian

2.6%
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Senior Sales Director Education

Schools

University of Phoenix

12.9%

Illinois State University

6.5%

Northern Illinois University

6.5%

Ohio State University

5.4%

Fashion Institute of Technology

5.4%

University of Iowa

5.4%

University of Oregon

5.4%

Syracuse University

4.3%

University of Houston

4.3%

University of South Carolina - Columbia

4.3%

Temple University

4.3%

Brigham Young University

4.3%

University of South Florida

4.3%

Villanova University

4.3%

West Virginia University

4.3%

Michigan State University

4.3%

Northeastern University

4.3%

Texas Tech University

3.2%

University of Central Florida

3.2%

Loyola University of Chicago

3.2%
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Majors

Business

37.1%

Marketing

12.2%

Psychology

5.6%

Communication

5.3%

Finance

5.0%

Management

3.6%

Education

3.3%

Biology

3.3%

Economics

3.0%

Accounting

2.7%

English

2.4%

Political Science

2.4%

Social Work

2.1%

General Sales

2.1%

General Studies

1.8%

Electrical Engineering

1.8%

Human Resources Management

1.8%

Journalism

1.8%

Computer Science

1.5%

Nursing

1.5%
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Degrees

Bachelors

54.2%

Masters

20.2%

Other

17.4%

Associate

5.4%

Certificate

1.4%

Diploma

0.6%

Doctorate

0.6%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Senior Sales Director Salaries

Job Title Company Location Start Date Salary
Senior Director of Power System Sales Neeltran, Inc. New Milford, CT Aug 26, 2013 $250,000
Senior Director of Power System Sales Neeltran New Milford, CT Jan 26, 2016 $250,000
Iphone Enterprise Sales SR. Director Apple Inc. Cupertino, CA Sep 15, 2010 $235,000
Senior Director-Sales Aricent Us Inc. Redwood City, CA Oct 26, 2014 $227,700
Senior Director-Sales Aricent Technologies (Holdings) Ltd. Redwood City, CA Oct 26, 2014 $227,700
SR. Director of Sales Infor (Us), Inc. San Francisco, CA Nov 15, 2013 $220,000
Senior Director Sales Philips Lumileds Lighting San Jose, CA Mar 19, 2015 $207,709
Senior Director Sales Lumileds Lighting LLC San Jose, CA Sep 01, 2015 $207,709
Senior Director Channel Sales OEM Microsoft Corporation Redmond, WA Apr 21, 2016 $205,000
Senior Director Sales Lumileds Lighting LLC San Jose, CA Aug 22, 2014 $200,438
Senior Director of Sales Monster Worldwide, Inc. Maynard, MA Mar 30, 2011 $193,597
Senior Director of Sales Monster Worldwide, Inc. Maynard, MA Jan 05, 2011 $193,597
Senior Director of Field Sales DHL Express (USA), Inc. Elizabeth, NJ Jan 08, 2016 $192,065
Senior Director of Sales Excellence Microsoft Corporation Redmond, WA Sep 08, 2010 $189,000
Senior Sales Director Seagate Us LLC Cupertino, CA Oct 01, 2012 $182,894 -
$241,848
Senior Director Corp Sales, Yammer Microsoft Corporation San Francisco, CA Oct 29, 2012 $175,000
Senior Director Sales Navis LLC Miami, FL Feb 25, 2016 $166,670 -
$186,000
SR. Director, Regional Sales IGN Entertainment, Inc. New York, NY Feb 02, 2012 $164,010
Senior Director Partner Sales Juniper Networks, Inc. New York, NY Mar 15, 2010 $159,078 -
$210,000
Senior Director Partner Sales Juniper Networks, Inc. New York, NY Mar 15, 2010 $156,749 -
$210,000
Senior Director, Data Solutions Sales ROVI Corporation Radnor, PA Sep 04, 2012 $156,300
Senior Director-Sales Aricent Technologies (Holdings) Limited San Francisco, CA Dec 01, 2011 $143,000
Senior Director of Sales Kenshoo, Inc. San Francisco, CA Mar 13, 2015 $140,000
Senior Sales Director Viralgains Inc. Boston, MA Jun 08, 2015 $140,000
Senior Director-Sales Aricent Us Inc. Irving, TX Mar 21, 2013 $140,000
Senior Director-Sales Aricent Technologies (Holdings) Limited Irving, TX Mar 01, 2013 $140,000
Senior Sales Director The Rubicon Project, Inc. New York, NY Aug 04, 2016 $138,757 -
$184,059
Senior Sales Director The Rubicon Project, Inc. New York, NY Apr 15, 2016 $138,757 -
$184,059
Senior Director-Sales Aricent Technologies (Holdings) Ltd. Plano, TX May 10, 2010 $138,000

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Top Skills for A Senior Sales Director

DirectSalesSalesConsultantsRevenueGrowthQuotaBusinessDevelopmentFinancialCustomerServiceSalesStrategiesTerritoryCustomerBaseSalesGoalsWebAnnualRevenueSalesRepresentativesSaasHealthcarePAnnualSalesInternetCRM

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Top Senior Sales Director Skills

  1. Direct Sales
  2. Sales Consultants
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Direct sales of enterprise business consulting projects to various portfolio companies of Zero2's in the area of sales and marketing.
  • Top Analyst Recognition - New Product Sales Additionally served as Regional Field Trainer for newer franchise sales consultants.
  • Supervised the Newspapers In Education Program yielding positive revenue growth of +130% in five years.
  • Achieved over 100% of combined quota monthly, with 128% of bottom line profit during tenure.
  • Shepherded the company through a business development process, culminating in its acquisition in 2006.

Top Senior Sales Director Employers

Senior Sales Director Videos

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