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Working As a Senior Sales Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $123,000

    Average Salary

What Does A Senior Sales Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Senior Sales Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Senior Sales Manager Career Paths

Average Length of Employment
Sales Manager 3.7 years
Director Of Sales 3.6 years
Top Careers Before Senior Sales Manager
Manager 3.9%
Top Careers After Senior Sales Manager
Owner 3.1%
Manager 3.0%
Director 2.3%

Do you work as a Senior Sales Manager?

Average Yearly Salary
$123,000
Show Salaries
$86,000
Min 10%
$123,000
Median 50%
$123,000
Median 50%
$123,000
Median 50%
$123,000
Median 50%
$123,000
Median 50%
$123,000
Median 50%
$123,000
Median 50%
$177,000
Max 90%
Best Paying Company
Macquarie Holdings
Highest Paying City
New York, NY
Highest Paying State
New York
Avg Experience Level
3.9 years
How much does a Senior Sales Manager make at top companies?
The national average salary for a Senior Sales Manager in the United States is $123,961 per year or $60 per hour. Those in the bottom 10 percent make under $86,000 a year, and the top 10 percent make over $177,000.

Real Senior Sales Manager Salaries

Job Title Company Location Start Date Salary
SR. Manager, Sales, DSO Twitter, Inc. San Francisco, CA Apr 19, 2016 $216,125
Software Sales Senior Manager Accenture LLP New York, NY Dec 22, 2015 $200,928
Software Sales Senior Manager Accenture LLP Philadelphia, PA Dec 22, 2015 $200,928
SR. Manager, Sales Engineering and Customer Support Trend Micro, Inc. Jersey City, NJ Jul 26, 2015 $195,208 -
$200,000
Senior Sales Manager Satyam Computer Services Ltd. South Plainfield, NJ Jul 15, 2013 $185,000
Senior Sales Manager Satyam Computer Services Ltd. Parsippany-Troy Hills, NJ May 10, 2013 $185,000
SR. Manager-IT Sales and Strategy Marlabs, Inc. Piscataway, NJ Sep 05, 2016 $183,040
SR. Sales Manager MOMO Automotive Accessories Inc. Lake Forest, CA Jun 18, 2015 $180,000 -
$195,000
Senior Sales Manager A B Controls & Technology, Inc. Humble, TX Feb 08, 2016 $177,840
Senior Principal: Offering Sales Cloud Computer Sciences Corporation Danville, CA Apr 14, 2014 $174,990
Sales Senior Manager II Samsung Electronics America, Inc. Vista, CA Nov 14, 2016 $170,000 -
$190,000
SR. Manager, Sales Enablement Equinix, Inc. Redwood City, CA May 23, 2016 $165,000
Senior Manager, Tcts Sales Tata Communications (America), Inc. Burlingame, CA Sep 14, 2016 $145,642
Senior Sales Manager, Health & Nutrition Gelita USA Inc. Princeton, NJ Feb 01, 2015 $144,627
SR. Manager, Sales Enablement Salesforce.com, Inc. San Francisco, CA May 31, 2016 $141,128
SR. Sales Manager Wavestream San Dimas, CA Dec 01, 2014 $141,000
Senior Sales Manager Enterprise Solutions, Inc. Naperville, IL Jul 02, 2015 $140,566
Senior Sales Manager A B Controls & Technology, Inc. Humble, TX Aug 28, 2016 $140,077
Senior Sales Manager Robeco Miami B.V. Miami, FL Sep 05, 2013 $140,000
Senior Manager, Sales Harman Connected Services, Inc. Mountain View, CA Feb 12, 2016 $139,000
Senior Manager of Pre and Post Sales Securonix Inc. Los Angeles, CA Apr 03, 2016 $123,427
Senior Manager of Pre and Post Sales Securonix Inc. Los Angeles, CA Apr 27, 2016 $123,427
Senior Manager of Pre and Post Sales Securonix Inc. Los Angeles, CA Nov 05, 2016 $123,427
Senior Manager, Sales TYCO Fire Products, LP Henderson, NV Dec 20, 2013 $123,365 -
$169,000
Senior Manager, Sales Strategy Salesforce.com, Inc. San Francisco, CA Dec 12, 2014 $121,000
Senior Manager, International In-Home Sales Buena Vista International, Inc. Burbank, CA Aug 22, 2013 $119,351
SR. Sales Strategy Manager for Trade Channel Development Osram Sylvania Inc. Wilmington, MA Sep 14, 2016 $117,187
Senior Manager, Sales Strategy & Planning McAfee, Inc. Santa Clara, CA Aug 11, 2014 $115,800 -
$193,000

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Top Skills for A Senior Sales Manager

  1. Sales Goals
  2. Customer Service
  3. Product Knowledge
You can check out examples of real life uses of top skills on resumes here:
  • Utilized exceptional leadership, organizational and oral communication skills to meet weekly and monthly sales goals.
  • Reorganized customer service to align with sales team, improving communication and reducing time sales spent on non-sales related administrative activities.
  • Develop and implement sales training guides and presentations to drive resort profitability through superior sales technique and exceptional product knowledge.
  • Lead insights gathering and cross functional commercialization teams to deliver customized hero pack solutions across channels which delivered incremental revenue growth.
  • Strengthened relationships with existing local corporate accounts to build market share while simultaneously soliciting and qualifying new accounts.

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Top 10 Best States for Senior Sales Managers

  1. New York
  2. Texas
  3. North Carolina
  4. Rhode Island
  5. Georgia
  6. Virginia
  7. Pennsylvania
  8. New Jersey
  9. Arkansas
  10. Colorado
  • (2,822 jobs)
  • (3,921 jobs)
  • (1,356 jobs)
  • (198 jobs)
  • (1,442 jobs)
  • (1,510 jobs)
  • (1,777 jobs)
  • (1,372 jobs)
  • (273 jobs)
  • (1,255 jobs)

Senior Sales Manager Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 8,048 Senior Sales Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Senior Sales Manager Resume

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Senior Sales Manager Demographics

Gender

Male

55.4%

Female

35.6%

Unknown

9.0%
Ethnicity

White

60.9%

Hispanic or Latino

15.8%

Black or African American

11.2%

Asian

7.9%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

40.7%

French

10.9%

Chinese

6.5%

Japanese

6.2%

Portuguese

5.8%

German

5.8%

Mandarin

5.1%

Italian

5.1%

Cantonese

2.9%

Arabic

1.8%

Hindi

1.5%

Urdu

1.5%

Korean

1.1%

Russian

1.1%

Swedish

0.7%

Dutch

0.7%

Croatian

0.7%

Hebrew

0.7%

Carrier

0.7%

Vietnamese

0.4%
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Senior Sales Manager Education

Schools

University of Phoenix

18.4%

Michigan State University

7.0%

Arizona State University

6.4%

Johnson & Wales University

5.3%

University of Houston

5.0%

University of North Texas

4.9%

Florida State University

4.9%

University of Florida

4.4%

University of Texas at Austin

4.3%

Pennsylvania State University

4.3%

University of Maryland - College Park

4.0%

University of Southern California

3.9%

New York University

3.7%

San Jose State University

3.6%

San Francisco State University

3.4%

Purdue University

3.4%

Syracuse University

3.3%

Towson University

3.3%

University of Iowa

3.3%

University of Washington

3.3%
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Majors

Business

36.7%

Marketing

11.8%

Communication

6.4%

Management

6.3%

Hospitality Management

5.6%

Finance

4.8%

Psychology

3.6%

Political Science

3.0%

Accounting

2.4%

General Sales

2.3%

Computer Science

2.1%

Economics

2.1%

English

1.9%

Education

1.8%

Health Care Administration

1.7%

Public Relations

1.5%

Criminal Justice

1.5%

Electrical Engineering

1.5%

Liberal Arts

1.4%

Human Resources Management

1.4%
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Degrees

Bachelors

51.4%

Other

19.7%

Masters

17.7%

Associate

6.8%

Certificate

2.5%

Doctorate

0.9%

Diploma

0.5%

License

0.5%
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Updated May 19, 2020