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What is a senior sales representative and how to become one

Updated January 8, 2025
4 min read
Quoted Experts
Bill Thorne,
John Cicala Ph.D.
introduction image

A sales executive is like the striker in a soccer game, whereas the sales representative acts as the midfielder. On the same token, a sales executive is in charge of scoring or closing accounts, whereas the sales representative is responsible for maximizing the opportunities available for closing, within a sales pipeline.

Daily, a senior sales representative is not only involved in lead generation but also helps train new sales representatives. Besides that, they also assist in creating sales presentation materials, update sales activities on customer relationship management platforms, and develop marketing materials to increase brand reach.

Employers generally require a senior sales representative to have a bachelor's degree related to business and at least two years of sales experience. In cases of specialized industries, such as engineering, an engineering degree would be preferable. A senior sales representative earns, on average, $43 per hour. This position suits individuals who want to progress toward becoming business development executives, account managers, or head of sales.

What general advice would you give to a Senior Sales Representative?

Bill ThorneBill Thorne LinkedIn Profile

Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation

Retail is the largest private-sector employer in the country, directly employing 32 million people and supporting 52 million jobs overall - roughly one-quarter of the U.S. workforce. While COVID-19 has presented new and unexpected challenges, retailers have continued to showcase the industry's resilience and adaptability time and again. The safety and security of customers and employees remains our greatest priority. It is no doubt that the professional environment has changed this year, but retail continues to offer a plethora of career opportunities for graduates and seasoned veterans alike.
ScoreSenior Sales RepresentativeUS Average
Salary
6.4

Avg. Salary $82,550

Avg. Salary $59,228

Stability Level
7.1

Growth Rate 4%

Growth Rate 0.3%

Diversity
3.8
Race

American Indian and Alaska Native 0.23%

Asian 5.14%

Black or African American 3.83%

Hispanic or Latino 14.18%

Unknown 3.71%

White 72.91%

Gender

female 36.90%

male 63.10%

Age - 48
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 48
Stress Level
7.1

Stress level is high

7.1 - high

Complexity Level
8.4

Complexity Level is challenging

7 - challenging

Work Life Balance
4.9

Work Life balance is fair

6.4 - fair

Senior Sales Representative career paths

Key steps to become a senior sales representative

  1. Explore senior sales representative education requirements

    Most common senior sales representative degrees

    Bachelor's

    73.8 %

    Associate

    10.9 %

    Master's

    6.9 %
  2. Start to develop specific senior sales representative skills

    SkillsPercentages
    Customer Satisfaction21.14%
    Product Knowledge11.43%
    Sales Consultants8.24%
    Customer Relationships8.17%
    Sales Process7.23%
  3. Complete relevant senior sales representative training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New senior sales representatives learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a senior sales representative based on U.S. Bureau of Labor Statistics data and data from real senior sales representative resumes.
  4. Research senior sales representative duties and responsibilities

    • Manage regional MRI techs and schedules.
    • Manage educational speaker programs for physicians, nurses and pharmacists, introducing new oncology products.
    • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
    • Train new ISR's on purchasing skills.
  5. Get senior sales representative experience

    Generally, it takes 2-4 years to become a senior sales representative. The most common roles before becoming a senior sales representative include sales representative, account executive team lead and sales consultant.
  6. Prepare your senior sales representative resume

    When your background is strong enough, you can start writing your senior sales representative resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a senior sales representative resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose From 10+ Customizable Senior Sales Representative Resume templates

    Build a professional Senior Sales Representative resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Senior Sales Representative resume.
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    Senior Sales Representative Resume
  7. Apply for senior sales representative jobs

    Now it's time to start searching for a senior sales representative job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How Did You Land Your First Senior Sales Representative Job

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Are you a Senior Sales Representative?

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Average senior sales representative salary

The average Senior Sales Representative salary in the United States is $82,550 per year or $40 per hour. Senior sales representative salaries range between $46,000 and $145,000 per year.

Average Senior Sales Representative Salary
$82,550 Yearly
$39.69 hourly

What Am I Worth?

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How do senior sales representatives rate their job?

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Senior Sales Representative reviews

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A zippia user wrote a review on Dec 2021
Pros

Dealing with other professional engineers and managers that show higher levels of integrity when discussing requirements or a problem to solve.

Cons

The constant program delays and slow manufactures in support of opportunities that could be won with quicker responses.


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A zippia user wrote a review on Jun 2020
Pros

Communicating and helping my clients.

Cons

The travel was extensive. Sometimes. It took more than month to close a deaĺ.


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A zippia user wrote a review on May 2020
Pros

i enjoy the interaction with people, listen the customer in order to convert him/her into your friend, detect and help customer with his/her needs.

Cons

People without vision, dreams and selfishness.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.