How to hire a senior sales representative

How to hire a senior sales representative, step by step

Here's a step-by-step senior sales representative hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a senior sales representative job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new senior sales representative
• Step 8: Go through the hiring process checklist

What does a senior sales representative do?

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1. Identify your hiring needs

   Before you post your senior sales representative job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a senior sales representative for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect senior sales representative also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents senior sales representative salaries for various positions.

   Type of Senior Sales Representative	Description	Hourly rate
   Senior Sales Representative	Wholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. They contact customers, explain product features, answer any questions that their customers may have, and negotiate prices.	$22-69
   Consultant And Sales Representative	A consultant and sales representative's role is to perform research and analysis to devise strategies for reaching sales targets and optimal services. Aside from providing consultations and business plans, they may also represent the company by reaching out to clients through calls and correspondence... Show more	$68-171
   Sales/Account Representative	A sales account representative is responsible for managing and responding promptly to customer complaints and queries of clients. They focus on customer concerns and contact prospects... Show more	$18-38

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Satisfaction
   • Product Knowledge
   • Sales Consultants
   • Customer Relationships
   • Sales Process
   • Customer Service
   • CRM
   • Portfolio
   • Patients
   • Sales Territory
   • Digital Marketing
   • Sales Presentations
   • Enterprise Applications
   • C-Level

   Check all skills

   Responsibilities:

   • Manage regional MRI techs and schedules.
   • Manage educational speaker programs for physicians, nurses and pharmacists, introducing new oncology products.
   • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
   • Train new ISR's on purchasing skills.
   • Field service representative for HMO and PPO accounts.
   • Create and present PowerPoint presentations and train large groups of sales representatives.

   More senior sales representative duties

3. Make a budget

   Including a salary range in the senior sales representative job description is a good way to get more applicants. A senior sales representative salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a senior sales representative in Florida may be lower than in Massachusetts, and an entry-level engineer typically earns less than a senior-level senior sales representative. Additionally, a senior sales representative with lots of experience in the field may command a higher salary as a result.

   Average senior sales representative salary

   $82,550yearly

   $39.69 hourly rate

   ---

   Entry-level senior sales representative salary

   $46,000 yearly salary

   Updated December 23, 2025

   Average senior sales representative salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Massachusetts	$107,490	$52
   2	Connecticut	$101,438	$49
   3	California	$99,259	$48
   4	New York	$93,710	$45
   5	Washington	$92,814	$45
   6	Oregon	$89,263	$43
   7	Texas	$87,465	$42
   8	Arizona	$79,393	$38
   9	New Hampshire	$78,872	$38
   10	North Carolina	$78,417	$38
   11	District of Columbia	$76,426	$37
   12	Pennsylvania	$74,173	$36
   13	Virginia	$73,220	$35
   14	Illinois	$68,044	$33
   15	Louisiana	$67,939	$33
   16	Maryland	$67,327	$32
   17	Hawaii	$65,465	$31
   18	Indiana	$65,070	$31
   19	Colorado	$62,575	$30
   20	South Carolina	$61,390	$30

   Average senior sales representative salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Google	$160,228	$77.03	103
   2	Tableau	$148,547	$71.42
   3	Capgemini	$147,724	$71.02	32
   4	Teradata	$145,273	$69.84	51
   5	Citi	$144,595	$69.52	2
   6	Informatica	$141,656	$68.10	2
   7	ServiceNow	$141,571	$68.06	44
   8	Holland & Hart	$138,135	$66.41	8
   9	CyberCoders	$136,095	$65.43	2
   10	Salesforce	$135,694	$65.24	66
   11	McGraw Hill	$135,422	$65.11
   12	Virtusa	$133,445	$64.16	2
   13	Wedbush Securities	$133,381	$64.13
   14	BMC Software	$132,032	$63.48	4
   15	Cadence Design Systems	$131,659	$63.30	7
   16	Boehringer Ingelheim	$131,073	$63.02	98
   17	Dell	$130,338	$62.66	7
   18	MuleSoft	$128,449	$61.75
   19	Supermicro	$127,551	$61.32	32
   20	State Street	$126,073	$60.61	11

4. Writing a senior sales representative job description

   A senior sales representative job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a senior sales representative job description:

   Senior sales representative job description example

   In April, we were named to the Forbes list of America's Best Employers for Diversity 2022. This is our third year on the list and our highest ranking yet-appearing at No. 56 on the total list of 500 companies. We're No. 9 among companies in the financial services industry. Join us!

   Qualifications

   • Bachelors degree or equivalent, plus 6+ years of related experience (i.e., financial services, insurance, wholesaling)
   • Must have high drive to succeed, initiative and ability to develop broad knowledge of disability sales concepts, and the need in both personal and business markets, as well as regulations governing disability insurance sales.
   • Excellent oral and written communication skills are needed.
   • Ability to train and motivate producers to sell disability insurance is required.
   • Must have or obtain appropriate insurance licenses. Active life and health license preferred.
   • Travel is required, including overnight stays.
   • Non-solicitation agreement required upon hire.

   Salary Range Information Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salary Range $75000 - $75000 / year Additional Information

   Location

   This position will be based in Ohio. The territory of coverage includes Michigan, Ohio, West Virginia and Kentucky.

   Job level

   We'll consider talent at the next level with the right experiences and skills.

   Work Authorization/Sponsorship

   At this time, we're not considering candidates that need any type of immigration sponsorship now or in the future or those needing work authorization for this role. (This includes, but is not limited to students on F1-OPT, F1-CPT, J-1, etc.)

   Investment Code of Ethics

   For Principal Global Investors positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

   Experience Principal

   While our expertise spans the globe, we're bound by one common purpose: to foster a world where financial security is accessible to all. And our success depends on the unique experiences, backgrounds, and talents of our employees - individually and all of us together. Explore our core values, benefits and why we're an exceptional place to grow your career.

   Principal is an Equal Opportunity Employer

   All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

   #LI-BS1

   #LI-BS1

   Copy this example

   

5. Post your job

   To find the right senior sales representative for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with senior sales representatives they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit senior sales representatives who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your senior sales representative job on Zippia to find and attract quality senior sales representative candidates.
   • Use niche websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit senior sales representatives, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new senior sales representative

   Once you've decided on a perfect senior sales representative candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   After that, you can create an onboarding schedule for a new senior sales representative. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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