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Job outlook for senior sales representatives in the United States
Senior sales representative job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected senior sales representative job growth rate is 4% from 2018-2028.
About 63,300 new jobs for senior sales representatives are projected over the next decade.
Senior sales representative salaries have increased 9% for senior sales representatives in the last 5 years.
There are over 195,880 senior sales representatives currently employed in the United States.
There are 210,521 active senior sales representative job openings in the US.
The average senior sales representative salary is $82,550.
Are senior sales representative jobs in demand?
Senior sales representative job and salary trends over time
Senior sales representative jobs over time
Senior sales representative job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 195,880 | 0.06% |
| 2020 | 205,926 | 0.06% |
| 2019 | 217,901 | 0.07% |
| 2018 | 220,255 | 0.07% |
| 2017 | 228,463 | 0.07% |
Average senior sales representative salary over time
Senior sales representative salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $82,550 | $39.69 | +3.6% |
| 2024 | $79,704 | $38.32 | +2.4% |
| 2023 | $77,815 | $37.41 | +2.7% |
| 2022 | $75,767 | $36.43 | --0.3% |
| 2021 | $75,993 | $36.54 | +2.5% |
Senior sales representative jobs by state
Most common states for senior sales representatives
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 364 | 52% |
| 2 | Rhode Island | 1,059,639 | 484 | 46% |
| 3 | Massachusetts | 6,859,819 | 2,646 | 39% |
| 4 | Vermont | 623,657 | 223 | 36% |
| 5 | Montana | 1,050,493 | 364 | 35% |
| 6 | New Jersey | 9,005,644 | 3,094 | 34% |
| 7 | Pennsylvania | 12,805,537 | 4,269 | 33% |
| 8 | Oregon | 4,142,776 | 1,384 | 33% |
| 9 | New Hampshire | 1,342,795 | 439 | 33% |
| 10 | Utah | 3,101,833 | 1,004 | 32% |
| 11 | Minnesota | 5,576,606 | 1,750 | 31% |
| 12 | Nebraska | 1,920,076 | 600 | 31% |
| 13 | Delaware | 961,939 | 286 | 30% |
| 14 | Ohio | 11,658,609 | 3,364 | 29% |
| 15 | Iowa | 3,145,711 | 869 | 28% |
| 16 | Illinois | 12,802,023 | 3,510 | 27% |
| 17 | Virginia | 8,470,020 | 2,256 | 27% |
| 18 | Connecticut | 3,588,184 | 954 | 27% |
| 19 | Idaho | 1,716,943 | 455 | 27% |
| 20 | Wisconsin | 5,795,483 | 1,531 | 26% |
Most common cities for senior sales representatives
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Waltham | 4 | 6% | $107,324 |
| 2 | Atlanta | 8 | 2% | $51,278 |
| 3 | Hartford | 3 | 2% | $101,438 |
| 4 | Boston | 10 | 1% | $107,490 |
| 5 | Charlotte | 6 | 1% | $73,802 |
| 6 | Indianapolis | 6 | 1% | $65,070 |
| 7 | Miami | 5 | 1% | $55,991 |
| 8 | Washington | 5 | 1% | $76,426 |
| 9 | Detroit | 4 | 1% | $58,902 |
| 10 | Baton Rouge | 3 | 1% | $67,939 |
| 11 | Sacramento | 3 | 1% | $98,172 |
| 12 | Chicago | 9 | 0% | $68,044 |
| 13 | San Diego | 7 | 0% | $94,623 |
| 14 | New York | 5 | 0% | $93,710 |
| 15 | Austin | 4 | 0% | $87,465 |
| 16 | Los Angeles | 4 | 0% | $95,849 |
| 17 | Baltimore | 3 | 0% | $67,638 |
| 18 | Denver | 3 | 0% | $60,506 |
| 19 | Phoenix | 3 | 0% | $79,393 |
| 20 | San Francisco | 3 | 0% | $99,259 |
Senior Sales Representative job outlook: Expert opinions
Our panel of senior sales representative experts
Weber State University
University of Maryland - College Park
University of Southern Mississippi
University of Alabama at Birmingham
Southern Illinois University Edwardsville
University of Maryland - College Park
North Dakota State University
University of Akron
Texas Christian University
University of Akron
Baylor University
Florida International University
Montclair State University
Denison University
Oklahoma Baptist University
Brigham Young University-Idaho
Aurora University
Thomas More University
Lloyd Wilson
Professor and Center DirectorWhat general advice would you give to a Senior Sales Representative?
Lloyd Wilson: Be a strong communicator. Make yourself so valuable that the company will lose business if you decide to accept a position with another company. Show your value by being able to improve the company’s bottom line. Earn the company’s respect by earning the respect of the crop consultants, growers, extension agents, and specialists. Be willing to ask for pay increases once you have reached the point that you believe your knowledge separates you from the pack, so-to-speak. Be wiling to change jobs is necessary, but never burn bridges. Be willing to accept leadership roles, even if it means you have to relocate.
What Senior Sales Representative skills would you recommend for someone trying to advance their career?
Lloyd Wilson: If the graduate is just starting his/her career with a chemical company then the best advice I can give is to learn all you can about major factors that impact herbicide, fungicide, and insecticide efficacy. Reach beyond the products that the company sale and learn how the crop responds to the array of management inputs. Don’t be hesitant to say I don’t know about something but will get back to you on it. Do get back to them. Learn that when you don’t know something, ask the opinion of the consultants, growers, and researchers you work with.
What will help Senior Sales Representatives increase their earning potential?
Lloyd Wilson: Communication. A person who is willing to learn by doing. A person who learns the ins and out of all aspect of production of each crop you work with from varietal selection to planting, fertilizing, irrigating, pest management and harvesting will be highly prized. Growers and consultants respect chemical reps who have a strong understanding of all aspects of production and management. Growers and consultants are certainly interested in knowing how to maximize the cost-effectiveness of their chemical options. But don’t b.s. about what you do and don’t know. Nothing wrong with saying I don’t know and will get back to you. Working for a chemical company means you need to know how to calibrate spray equipment, evaluate efficacy, determine cost-efficacy of the array of management options, and know how to work safely with potentially dangerous chemicals. Drone technology is quickly taking off. Obtain a license to operate drones with attachments that allow liquid, granular, and powder payloads application. Know the ins and outs of labels. Know the flexibility that your company provides you in terms of chemical pricing, assume there is a sales side to the position. At times, you will have to recommend other company’s chemistries. But if that happens too often, find a better company to work for. Learn how to work closely with your crop consultants, growers, university researchers, extension specialists, and local extension agents.
Ryan McKeehan
Weber State University
General Sales, Merchandising And Related Marketing Operations
What Senior Sales Representative skills would you recommend for someone trying to advance their career?
Ryan McKeehan: At the start of one’s career, there are numerous ways to maximize one’s salary potential. One way is to change jobs every few years. The traditional stigma around job hopping has diminished, and each job change can bring new opportunities for salary upgrades and skill acquisition. By demonstrating a willingness to work hard and continuously upgrade skills, one can develop rare and valuable expertise that will be in high demand, opening doors to better opportunities and higher earnings.
What general advice would you give to a Senior Sales Representative?
Dr. Kathleen Kelly: Starting a career in sales will be both exciting and challenging. Below are six tips for those entering this amazing field for the first time.
What Senior Sales Representative skills would you recommend for someone trying to advance their career?
Dr. Kathleen Kelly: Maximizing your salary potential requires research, flexibility, and being your best advocate.
What will help Senior Sales Representatives increase their earning potential?
Dr. Kathleen Kelly: The world is changing rapidly and the Sales field is no exception.
What will help Senior Sales Representatives increase their earning potential?
Kevin Buckley: My top advice is to be a continuous learner, both about your company/products and about the sales profession itself. Sales is a skill that requires ongoing development through practice, coaching, and studying new techniques. Don't rest on what you learned in school - seek out mentors, training opportunities, and ways to keep enhancing your sales capabilities. I would also advise resilience and to view every 'no' as a step closer to 'yes.' Sales has its share of rejection. Have a positive attitude, persist through obstacles, and be a student of why buyers say no so that you can improve.
What Senior Sales Representative skills would you recommend for someone trying to advance their career?
Dr. John Hansen: As to the first question, I would suggest any new graduate beginning in sales understand themselves to better understand what type of role they will best fit to. There has been a growing increase in assessment tests in sales to ensure that sales people are being placed in roles they will flourish in. For example, some sales people are more oriented towards finding new customers, while others are more oriented towards managing existing relationships. To the extent that new salespeople can better understand what role they will fit best to, and then secure that role, they are more likely to be successful. Beyond that, there is no substitute for hard work - particularly as one begins their career.
E. Duff Wrobbel Ph.D.
ChairSouthern Illinois University Edwardsville
Communication And Media Studies
What general advice would you give to a Senior Sales Representative?
E. Duff Wrobbel Ph.D.: Network, get an internship, do action research etc - anything to add practical experience to the classroom knowledge base.
What Senior Sales Representative skills would you recommend for someone trying to advance their career?
E. Duff Wrobbel Ph.D.: All things social media are important, and so writing skills still matter.
What will help Senior Sales Representatives increase their earning potential?
E. Duff Wrobbel Ph.D.: With this major, probably the best salaries are from sales jobs, which many people shy away from because they think only of hustling used cars, but sales can be very good work.
What general advice would you give to a Senior Sales Representative?
Derrek Schartz: Be agile and able to adapt. Sales has changed more of the last 20 years than over the previous 100. It's not your father's sales career. Over the last several decades the role of sales in most organizations has changed dramatically.
What will help Senior Sales Representatives increase their earning potential?
Derrek Schartz: The future of sales will require a change to the knowledge, skills, and abilities of salespeople (KSAs). Knowledge is a very important part of what a salesperson needs to be effective.
What general advice would you give to a Senior Sales Representative?
Hank Boyd: Demonstrated proficiency in sales represents a feather in your cap. For many
CEOs, they started their illustrious career in sales. Nowadays, it is a common
launchpad for scores of successful business executives in consumer package goods.
Why is this so? Savvy companies know that it is paramount that new hires
quickly learn who the real target consumers are. Spending time on the front lines will
enhance your later contributions to the firm. For example, after obtaining my MBA from
Berkeley, I had the good fortune to land a sales position at Merck. I served as a Hospital
Representative specializing in broad spectrum antibiotics. My territory consisted of
Stanford University Medical Center, Palo Alto VA Medical Center, and the Santa Clara
Valley Medical Center.
After 18 months of working diligently in territory, I was offered a promotion to
work inside at Merck's headquarters in Rahway, New Jersey. Once I truly knew the
needs and concerns of my clients - general surgeons, urologists, gastroenterologists,
urologists, and infectious disease specialists - Merck was confident I could craft
relevant literature pieces and design compelling ad campaigns to reach target
physicians.
Mastery of general sales is a highly coveted asset. Once you conquer a given
product domain, the artform of sales is entirely transferrable. Case in point, it is not
unusual for you to begin in pharmaceuticals and then effortlessly segue into medical
equipment sales after a couple of years.
What Senior Sales Representative skills would you recommend for someone trying to advance their career?
Hank Boyd: With the looming prospects of AI, soft skills will reign supreme in sales. While at
first blush it might seem counterintuitive in that product knowledge used to be cardinal
skill, today's salesforce relies heavily on networking. Numerous academic papers lend
credence to this idea. Great people skills often trump wonkish knowledge about the
product line.
As we wade further into the 21st Century, environmental scanning (or better yet
the innate ability to read prospects) will remain pivotal. Exceptional salespeople
instinctively scan a prospective client's office noticing all the trappings. They are trying to find something they can comment upon, by doing so they can establish common
ground. Once a connection is forged, salespeople move out of the box of being pesky
interlopers into becoming valued associates.
Lastly, if you decide to embark on a career in sales never forget the tried-and-
true axiom of ABC - always be closing. This phrase means having the gumption to ask
for the business. While sales recruits might have congenial and bubbly personalities, if
they cannot look the prospect in the eye and ask for the business, they ought to find
another profession.
What will help Senior Sales Representatives increase their earning potential?
Hank Boyd: Nothing provides greater leverage in salary negotiations than having
documented sales experience. My advice would be to garner as much experience as you
can while in college. For example, you could fundraise for a nonprofit cause or a local
political campaign. If you have affiliation with a fraternity or sorority, volunteer to
serve on its recruitment committee. The bottom line is that you must convince any
potential employer that you naturally relate to people from all walks of life.
Eric Gjerdevig
Lecturer in Marketing, Director for the Center for Professional Selling and Sales TechnologyNorth Dakota State University
Marketing
What general advice would you give to a Senior Sales Representative?
Eric Gjerdevig: First, remember that what you get out of your first job is so much more than compensation. A great manager mentoring you is priceless: it will pay you back dividends for the rest of your career. That said, in sales our compensation is typically tied to our performance. That means we need to put yourself out there, pay attention to the actions of the most successful salesperson in the company, learn everything you can, and manage your time well.
What Senior Sales Representative skills would you recommend for someone trying to advance their career?
Eric Gjerdevig: I might be a contrarian with this answer. I think as technology advances very quickly with AI it's our human-to-human skills that will become rarer and more valuable over the coming years. It might sound silly but things such as asking questions, listening, storytelling, and being empathetic can function like superpowers and I think they will even more in the coming years.
What will help Senior Sales Representatives increase their earning potential?
Eric Gjerdevig: Learning doesn't stop when you graduate. How jobs are done will continue to evolve more quickly with advancing technology. To excel you need to continue to learn, develop new skills, and be adaptive.
Director Dave Payne M.S.
Associate Professor of Practice / SalesUniversity of Akron
Specialized Sales, Merchandising And Marketing Operations
What general advice would you give to a Senior Sales Representative?
Director Dave Payne M.S.: Planning, practice, and skills are the keys to a successful career launch. Practice and coaching feedback will build competence, which builds confidence and sales performance success.
What Senior Sales Representative skills would you recommend for someone trying to advance their career?
Director Dave Payne M.S.: Skills and competence are king! Sales professionals are paid a commission and bonus based on "sales performance" results...this will continue to drive top sales reps and managers to earn some of the highest incomes in the country. I am very proud to share that U Akron sales graduates have had a nearly 100% job placement rate for over a decade, with some of the highest starting incomes in the state of Ohio. This is directly tied to the gracious support of the 30 Fisher Institute for Professional Selling corporate partners which hire them every semester.
What will help Senior Sales Representatives increase their earning potential?
Director Dave Payne M.S.: As Director of the Fisher Institute, sales education professor and sales coach for the UA sales competition team, I look for three basic characteristics in our sales students. I look for "likability", "coachability" and "hunger for success". Here at U Akron, we are on the cutting edge of pioneering sales research and next level sales education utilizing AI, infrared technology, and biometrics/ physiological responses to sales stress. Skills are king... creating a new system for sales practice, AI feedback and repetition will be the game changer. Advancing skills to make a 21-year-old sales graduate to exhibit the skills and talent to appear ten years more experienced will be very attractive to hiring companies. This is happening at Akron next semester.
Ken Corbit Ph.D.
Assistant Professor of Professional Practice in MarketingTexas Christian University
Specialized Sales, Merchandising And Marketing Operations
What general advice would you give to a Senior Sales Representative?
Ken Corbit Ph.D.: Strategic
Company Selection:
Focus on joining companies with robust sales training programs, emphasizing consultative selling. Look for organizations that invest in your development, providing live calling experiences, quota-driven sales processes, and exposure to tools like Salesforce.
Tech
Proficiency and Sales Tools Mastery:
Familiarize yourself with cutting-edge sales technologies, including CRM tools like Salesforce. Your proficiency in these tools will not only streamline your sales processes but also position you as a tech-savvy professional in the competitive sales landscape.
Hands-On
Experience:
Actively engage in live calling, take ownership of sales funnels, and work with senior hiring authorities during your training. This hands-on experience will not only build your confidence but also prepare you for the challenges of consultative selling.
Research
and Decision-Making Skills:
Develop strong research skills to evaluate companies based on fit, growth opportunities, compensation structures, and overall potential. This informed decision-making approach will set you apart and empower you to navigate the sales landscape strategically.
Mentorship
and Networking:
Seek mentorship both within and outside your organization. Building relationships with mentors who invest in your sales skills and knowledge will provide valuable insights. Additionally, actively participate in online forums to connect with practical sales
knowledge and best practices.
What Senior Sales Representative skills would you recommend for someone trying to advance their career?
Ken Corbit Ph.D.: AI-Integrated Consultative Selling: Recognize the evolving role of AI in sales. Embrace AI tools that enhance your pre-call preparation, role-playing, agenda setting, and call talk track development. Stay ahead by incorporating AI into your sales strategies to deliver personalized and efficient client engagements.
What will help Senior Sales Representatives increase their earning potential?
Ken Corbit Ph.D.: Holistic
Knowledge Mastery:
Become an expert in your industry, staying abreast of market trends, and thoroughly understanding the products/services you sell. This comprehensive knowledge will empower you to provide exceptional value, resulting in higher sales success and increased client
retention.
Strategic
Question-Based Selling:
Master the art of question-based selling. Use insightful questions to uncover client needs, address pain points, and tailor your approach. This strategic skill will not only boost initial sales but also contribute to secondary sales and long-term client satisfaction.
Compensation
Structure Expertise:
Understand your organization's compensation structure thoroughly. This includes baseline compensation, commission and bonus plans, and additional benefits. This knowledge allows you to set realistic targets, maximize your earnings, and take full advantage
of uncapped commission structures.
Consistent
Target Achievement:
Consistently meet or exceed targets and quotas to demonstrate your value. This not only enhances your immediate success but also positions you for continuous earning potential, especially in roles with uncapped commissions.
Negotiation
and Value Recognition:
Develop negotiation skills to ensure you are compensated appropriately. Recognize your worth and, when appropriate, discuss compensation adjustments or additional benefits with your employer. A proactive approach to recognizing and articulating your value
contributes to your overall salary potential.
In a rapidly evolving sales landscape, continuous learning, tech adaptability, and proactive career management are fundamental for achieving sustained success in consultative sales.
Frederik Beuk
Associate Professor of MarketingUniversity of Akron
Specialized Sales, Merchandising And Marketing Operations
What general advice would you give to a Senior Sales Representative?
Frederik Beuk: The key consideration is whether you really want to maximize your initial salary. For instance, envision two job opportunities: one offering a salary of $50,000 per year, where you'd be the most junior team member, and the other providing $75,000 per year, with the caveat that you would be the sole sales representative for the firm. The optimal choice is to prioritize learning opportunities. In this context, being the lone salesperson for a company that compensates its highest-earning sales professional $75,000 might not be your superior option. Instead, seek a position that offers the greatest potential for learning. Subsequently, demonstrate your negotiating prowess, a critical sales skill, by securing a slightly higher salary. However, it's essential not to fixate on maximizing your starting salary. Your career requires a long-term strategy, and you have several decades ahead of you to maximize income.
What Senior Sales Representative skills would you recommend for someone trying to advance their career?
Frederik Beuk: Digital Literacy and AI are obviously on everybody's mind. The benefit for early career professionals is that these are skills they can use to differentiate themselves from more established professionals. Embrace these tools. At the same time, being an authentic storyteller that helps buyers envision the potential of your solutions can be an extremely powerful skill.
What will help Senior Sales Representatives increase their earning potential?
Frederik Beuk: Digital Literacy and AI are obviously on everybody's mind. The benefit for early career professionals is that these are skills they can use to differentiate themselves from more established professionals. Embrace these tools. At the same time, being an authentic storyteller that helps buyers envision the potential of your solutions can be an extremely powerful skill.
Andrea Dixon Ph.D.
Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021Baylor University
Hankamer School of Business
What skills stand out on Senior Sales Representative resumes?
Andrea Dixon Ph.D.: Like salespeople, sales managers must focus their resumes on tangible, objective performance results that are achieved by their teams.
Growth in revenue or quota attainment for the overall team are examples of the types of objective performance results that matter.
High-performing sales managers also highlight long-term performance indicators, which includes both long-term revenue growth by the unit
AND investment metrics that signal the sales manager is building company results for the long run. For example, a high-performance sales manager focuses on building and maintaining a high-performing unit. Such a manager looks to move low performers to other roles where they can be successful.
Another investment metric that a sales manager can signal is the percent of their unit promoted to managerial roles in the organization.
What soft skills should all Senior Sales Representatives possess?
Andrea Dixon Ph.D.: Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.
What hard/technical skills are most important for Senior Sales Representatives?
Andrea Dixon Ph.D.: One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?
What skills will help Senior Sales Representatives earn the most?
Andrea Dixon Ph.D.: People who can recognize patterns (in data, in people), build connections with and across others, create a focus on high-performance behaviors, and lead with a confident humility are those who will win today and in the future business environment.
Will there be an enduring impact of the coronavirus pandemic on Senior Sales Representatives?
John Tobon: Yes, the enduring impact of the coronavirus pandemic on graduates will be how and where they will work. The pandemic forced employers to overlook their reluctance to telework arrangements in order to survive. The biggest change will come in government employment where all but the most sensitive positions will enjoy greater flexibility. This will also mean less travel for in-person meetings, as more people become more comfortable with video conferencing and as the technology becomes more secure and intuitive to the users, business travel will be reserved for only the most necessary activities.
What's a day at work look like for a Senior Sales Representative?
John Tobon: In the near term the work day will look a lot like online learning. Everything, starting with onboarding of employees has transitioned online. Newly hired employees may not meet their supervisors and co-workers in person for several months, if ever. There will be more real time online collaboration and greater need for proficiency in the use of communication software. Graduates may not necessarily live in the city where their employer is located, this will provide greater freedom to employees but it will also increase the level of competition for some positions. In the long term, workplace will look different. As a cost savings measure, companies will maximize the amount of offsite work that can be performed by implementing hybrid models that incorporate maximum telework arrangements.
What will help Senior Sales Representatives increase their earning potential?
John Tobon: In the field of federal law enforcement the two growing needs are computer forensics and forensic accounting. Every law enforcement agency is in dire need of these skills, all criminal cases require forensic analysis of multiple devices such as phones, tablets, and computers. The demand for these skills far outweighs the current number of personnel available to perform the analysis. The complexity of the financial system has made tracing of ill-gotten gains a serious challenge even to the most experienced investigators. There is also greater emphasis on identifying the means and methods employed by criminal organizations and their co-conspirators to conceal illicit proceeds. The move to create greater transparency in beneficial ownership registries will create a flood of information that will require the unique skill set of forensic accountants to achieve success.
What are the biggest trends we'll see in the Senior Sales Representative job market given the pandemic?
Jeffrey Gonzalez: I have to stress that I'm not an economist but an English professor who does a little work helping English majors think about their career options. That said, the American economy seems to continue down a bifurcated path--white collar labor that provides a modicum of security and blue- or pink-collar labor or gig work that isn't secure or well-paid. I would bet that we'll see a great deal of jobs in both sectors emerge as more people are vaccinated and as the summer months mean more people interacting outside, and I'm also optimistic about the stimulus packages' effect on the economy.
The trends will, if you ask me, mean more hiring. But for the students I work with, it'll likely be more of the same: underemployment for Humanities majors upon first graduating college, followed by slow & steady growth in wages and benefits through a period of switching jobs and careers. They'll start in jobs that involve reading, writing, researching, and analysis, or they'll support individuals engaged in these processes, before they start designing or directing projects of their own. Workers who learn fast, who have great language skills, who are adaptable to different circumstances--these people have the best chance of achieving careers.
Where will we see growth? In areas that cater to the very wealthy; in app development; in health care/public health (of course); in finance; in entertainment production though housed in a handful of places.
Will we see growth in academic hiring? Not for the field I work in--the teaching & research side. We will continue to see growth in the administrative aspects of the university, which has been the trend for decades, while tenure-line hiring has declined considerably. It's not a good job to pursue.
What soft skills should all Senior Sales Representatives possess?
Jeffrey Gonzalez: Students need to be able to write well; they need to listen well; they need to learn audiences quickly; they need to acknowledge that they're entering into conversations with grace, rather than running in full speed; they need to understand cultural and identity differences; they need to understand the digital environment has a contrary balance of speed (content production; viral reactions) and permanence (your data trail).
How have salaries changed over time for Senior Sales Representatives?
Jeffrey Gonzalez: My field is academia, and salaries have stayed fairly consistent if you get a tenure-line job. I'm part of a collective bargaining unit, which means I have a much better chance at a decent wage and decent benefits. Adjuncts do the bulk of teaching at American universities, and they don't have nearly the benefits or pay that professors get. English primary and secondary school teachers's pay has also remained consistent or declined, and teachers, like most public-college professors, have to rely on negotiations with the state for raises. We train a lot of teachers, and luckily, none of them is in it for the money.
For the students we have who go into the information or knowledge sector, they start underemployed and move up, as I said. The most recent research I've seen (and again, I'm not an economist) said that Humanities majors eventually make as much as business or more career-specific majors (public relations, etc.).
What's a day at work look like for a Senior Sales Representative?
Ashley Strausser: As we continue to live and work through a global pandemic, many new graduates will be working remotely or in some sort of hybrid variation. Working remotely necessitates discipline and being a self-starter. Graduates will need to develop strong professional work habits that will serve them well and lay a strong foundation as they begin their career. Many of us are challenged by a lack of social interaction beyond meetings with colleagues or clients via Zoom or Teams. Working from home for the last year, I can personally attest that attending to our physical and mental health is more important than ever. Take time to go for a walk or run on your lunch break. Set your alarm early to spend time meditating before you begin your work day. Don't get into the habit of rolling out of bed at 7:55am to start work at 8:00am. Consider doing yoga after work to help relieve stress. Make it a point to set up regular Zoom lunch dates to connect with or get to know your new colleagues. With our laptop and work space set up at home it's easy to get into the habit of working much more than we normally would if we were commuting to and from the office. It's important to set boundaries related to when and how much we work. Employ a strong work ethic, but don't neglect important aspects of your well-being.
Will there be an enduring impact of the coronavirus pandemic on Senior Sales Representatives?
Ashley Strausser: Much has changed in the last year as a result of the coronavirus pandemic. One of the most obvious impacts being that of how we work and connect with others. I believe that working remotely will continue as employees and organizations have proven that they can work effectively from home. For many graduates, utilizing digital technology to do their work, collaborate with colleagues, engage with clients and connect socially with friends and family will continue to be the norm for the foreseeable future.
Additionally, graduating during a global pandemic has required students to be more flexible, open-minded and resourceful than ever before. Students graduating this spring had to adjust and pivot last year when many internships were cancelled or turned remote. While there are many industries that are struggling, many others are experiencing unprecedented growth during this time. I am encouraging students to be open to exploring positions in different industries, sectors and even geographic regions than perhaps they were initially considering, while still being true to their interests and skills. I coach students daily on the importance of networking, which has always been an essential part of an effective job search strategy; however, the power of one's professional network is even more valuable in a competitive job market.
What will help Senior Sales Representatives increase their earning potential?
Ashley Strausser: Graduates need to do their research, know their worth and negotiate their job offer. It amazes me how many students accept the salary offered to them without considering negotiation. Graduates should do their due diligence using sites such as Glassdoor and Salary.com to compare their salary offer to similar roles in the same region. If you are going to negotiate, you must be able to make a strong case as to why you are deserving of more money. This cannot be based on what you feel you deserve, but rather the skills you possess, relevant experiences you've had and the tangible results you've achieved that will enable you to be successful in the role. Evaluate the job description to determine if you possess some, or perhaps many, of the desired qualifications beyond the minimum qualifications listed. If so, use those as part of your negotiation. If not, consider how you might be able to develop those desired qualifications to make you a stronger candidate.
Competitive candidates should have a strong, well-rounded skill set. Being able to articulate your skills and experiences (academic, co-curricular, internships, research, study abroad, etc.) both on your resume and in an interview is critical. Know the skills necessary to be effective in the roles you seek. If you are lacking skills essential to your desired roles or industries, consider completing online courses or certifications through LinkedIn Learning or Coursera. Take advantage of skill-building resources and programs available through your university. Finally, research and prepare well for your interviews. This includes conducting mock interviews with staff in your career center to practice and gain valuable feedback on ways to improve your interviewing skills.
Dr. Daryl Green
Associate Professor of BusinessOklahoma Baptist University
College of Business
What are the biggest trends we'll see in the Senior Sales Representative job market given the pandemic?
Dr. Daryl Green: Today's students need to embrace emerging market trends. For marketing students, the marketing concept means intimately understanding your customers and satisfying their immediate needs. The lingering pandemic from 2020 will make the job hunt more difficult this year. From my research, here are 2021 employment trends to consider:
Marketing strategy still matters. Today's businesses are using ineffective marketing strategies despite using digital tactics like social media platforms. According to HubSpot, only 61% of marketers believe their marketing strategy is effective. Yet, they are still pouring massive amounts of dollars into digital advertising. Understanding the basic marketing strategies will equip college grads for the challenges ahead.
Artificial intelligence and automation rise in 2021. Marketing professionals will need to be more tech-savvy. AI will make analyzing and implementing decisions more efficient. According to a McKinsey study, Netflix saved $1 billion in lost revenue in 2017 by using machine learning to make personalized recommendations. Other businesses, like Amazon, are doing the same.
Data analytics continue to emerge as a critical ingredient for market decision making. About 82% of marketers plan to increase their usage of first-party data (Source: Signal). Taking a marketing analytics course will be helpful to graduates.
Digital platforms will continue to dominate the economy. Thus, an online presence is essential. According to a Bright Edge study, digital ad spending will reach $389 billion in 2021. Thus, students need good digital literacy to succeed.
Mobile platforms like smartphones are the future. As for May of 2020, Google was responsible for 67% of all smartphone search traffic.
What technical skills for a Senior Sales Representative stand out to employers?
Dr. Daryl Green: According to a 2013 Gallup poll, more than one-third of business leaders doubt that higher education institutions in the U.S. are graduating students who meet their particular businesses' needs. In fact, the study showed that there is a disconnection between what business leaders need and what higher education is producing. The National Association of Colleges and Employers (NACE) has identified eight competencies associated with career readiness. These skills include career management, communication, critical thinking, cultural intelligence, digital literacy, leadership, professionalism, and teamwork. Sadly, most students are not aware of employers' expectations of career readiness competencies.
How have salaries changed over time for Senior Sales Representatives?
Dr. Daryl Green: Based on my research, I predict that the current salaries for marketing majors will be unchanged from 2020. There are 'riches in niches.' Certain areas, like marketing analytics, may see a surge. For example, market research analysts are projected to grow 18 percent from 2019 to 2029, according to US BLS. However, Covid-19 is the X-factor for the economy.
Chad Newswander Ph.D.
Professor of Political ScienceBrigham Young University-Idaho
Department of Political Science
What technical skills for a Senior Sales Representative stand out to employers?
Chad Newswander Ph.D.: It is a combination of soft and hard skills. Young professionals need to be reliable, conscientious, hardworking, and be able to work well with others. They also need to show early signs of leadership, allowing them to grow within the organization. Above all, they need to be trusted to get the work done and be likeable. They also need to have a concrete skillset that allows them to contribute. Each young professional needs to think how they can add value to their organization (not just what the organization will do for them). Those skills can range from data/statistical analysis, writing, speaking, research, etc. In order to show that they have these skills, students should do multiple internships while in school from credible organizations.
Jacqueline Babb
Assistant Professor of Digital Marketing, Director of Graduate StudiesAurora University
Marketing Department
What technical skills for a Senior Sales Representative stand out to employers?
Jacqueline Babb: Technical skills paired with strong communication, flexibility in thought, diversity, and creative problem solving are a winning combination for job candidates. Candidates with a strong acumen in data analysis and storytelling are marketable right now.
What are the biggest trends we'll see in the Senior Sales Representative job market given the pandemic?
Jacqueline Babb: The pandemic has been a tipping point for innovation in technology. I anticipate that we may see a more of an emphasis on technology in business that will bring teams together virtually, but also automate tasks that are simple and repetitive.
Dr. John D. (Jack) Rudnick
ProfessorThomas More University
Department of Business Administration and Accountancy
What are the biggest trends we'll see in the Senior Sales Representative job market given the pandemic?
Dr. John D. (Jack) Rudnick: The COVID-19 pandemic heightens an awareness of the tremendous need and talent gap that presents opportunities for those interested in healthcare leadership and staffing. The lack of preparation for this catastrophic event that many contend should have been anticipated illustrates a strong need for increased disaster preparedness and improved supply chain systems and processes throughout the health care system. Professional opportunities that integrate in with all aspects of the continuum continue to abound. Professionals with an entrepreneurial spirit are valuable to generate creative ideas aimed at cultivation of revenue producing concepts. Those with an interest in further improving efficiency and contributing to an increased return-on-investment through process improvement techniques will find opportunities throughout the field. Finance, strategy, information technology, entrepreneurship, compliance, and marketing are among highly sought-after specialties within the field and projected to rise in need. Crisis management planning has the potential to become more necessary to mitigate against loss and business interruption.
A broad array of careers along the continuum will continue to be in need include the following: Quality and Performance Improvement Specialists, Post-acute care administrators (nursing home, rehabilitation facilities, home health agencies, hospice directors,) behavioral health executives, strategy officers, consultants, compliance officers, agency administrators, health informaticists, and university professors to assist in training leaders and staff for these important roles.
What certifications/licenses/courses can have the biggest impact for Senior Sales Representatives?
Dr. John D. (Jack) Rudnick: Proficiency in informatics, finance, entrepreneurship strategy, and quality improvement with an intentional strategy to drive these processes can have a large positive effect on revenue generation and expense reduction. CPA certification, process improvement certifications (Scrum, Lean Six Sigma, AGILE), IT certifications and long-term care licensure are beneficial credentials to consider. Leaders with a clinical background bring credibility to positions where flexibility and depth of knowledge offers prospective employers an attractive combination of credentials.
How have salaries changed over time for Senior Sales Representatives?
Dr. John D. (Jack) Rudnick: The consolidation of health systems into larger entities throughout the continuum and the infusion of private equity into healthcare have prompted meteoric rises in base salaries and bonuses for many executives. Reimbursement specialists and strategy consultants have also benefited from salary increases over the past 40 years. Salaries have shifted to more of an incentive-based model with a foundational base salary aligned with bonuses linked to pre-established metrics aimed at revenue-growth and expense reduction to optimize a health organization's return-on-investment (ROI).