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Senior search engine optimization specialist skills for your resume and career

Updated January 8, 2025

1 min read

Below we've compiled a list of the most critical senior search engine optimization specialist skills. We ranked the top skills for senior search engine optimization specialists based on the percentage of resumes they appeared on. For example, 16.0% of senior search engine optimization specialist resumes contained digital marketing as a skill. Continue reading to find out what skills a senior search engine optimization specialist needs to be successful in the workplace.

15 senior search engine optimization specialist skills for your resume and career

1. Digital Marketing

Here's how senior search engine optimization specialists use digital marketing:

Created an entirely new line of business marketing products and services that comprehensively covered all digital marketing initiatives.
Identify and expand digital marketing opportunities through competitive/trend & data analysis.

2. Keyword Research

Keyword research is the process of finding commonly used words and phrases used on search engines like Google, YouTube, Bing, etc. It's a critical part of SEO and content marketing, and it's especially helpful for freelance writers, publishers, and bloggers relevant to getting their content to appear higher on SERP - a search engine results page.

Here's how senior search engine optimization specialists use keyword research:

Perform keyword research, competitive analysis, and content optimization.
Performed keyword research and competitor analysis.

3. Develop SEO

Here's how senior search engine optimization specialists use develop seo:

Develop SEO action plans for Dodge website, new brand launch, and agency clients.

4. CSS

Here's how senior search engine optimization specialists use css:

Web application development with HTML, CSS, JS, XSLT and C#
Used table-less CSS to construct site, and jQuery to facilitate interactive elements.

5. HTML

Here's how senior search engine optimization specialists use html:

Used HTML and graphic design techniques to communicate business communications to business partners and potential customers.
Designed, coded and analytically tagged monthly promotional HTML emails for various sites.

6. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how senior search engine optimization specialists use sem:

Created and A/B tested landing pages, SEM, and Social Media campaigns.
Managed SEO and SEM campaigns, tracking, and split testing strategically and using proprietary tools.

7. On-Page

Here's how senior search engine optimization specialists use on-page:

Delegate on-page content for relevant keywords and Local SEO with maps.
Managed both On-Page and Off-Page Activities.

8. Website Traffic

Here's how senior search engine optimization specialists use website traffic:

Specialized in developing advertising and promotional marketing activities to increase website traffic across all web properties primarily using natural SEO Methodologies.
Create the overall PPC strategy and execute PPC campaigns at a tactical level to drive website traffic and generate new revenue.

9. Organic Traffic

Here's how senior search engine optimization specialists use organic traffic:

Managed all SEO campaigns/organic traffic improvement.
Created SEO strategies for my client responsible for driving over 46% job seeker organic traffic growth YOY in 2014.

10. JavaScript

Here's how senior search engine optimization specialists use javascript:

Develop HTML5/CSS3 and find/modify JavaScript and jQuery code for files to be used by front and back-end developers.
Used JavaScript, CSS, JQuery to create client side objects and troubleshoot performance issues.

11. Search Engine

Here's how senior search engine optimization specialists use search engine:

Managed search engine marketing (PPC) campaigns with a monthly spend budget of $200, 000.
Search Engine optimization (SEO Expert).

12. PPC

Pay-per-click (also known as PPC) is a form of digital marketing where advertisers pay a fee every time someone clicks on one of their ads. Because of this, PPC works to buy visits to a site instead of attracting visitors organically. PPC is mostly used in search engine advertising, and it can be useful for all kinds of marketing campaign objectives, including brand awareness, lead generation, and sales.

Here's how senior search engine optimization specialists use ppc:

Created all marketing pieces including email, PPC advertising campaigns and tracked metrics to ensure profitability.
Develop and maintain SEP / PPC strategy including inbound link structures, and content management.

13. Google Adwords

Here's how senior search engine optimization specialists use google adwords:

Used Google Adwords and Analytics to understand and increase traffic.
Manage online advertising including Google AdWords and social advertising.

14. Content Marketing

Here's how senior search engine optimization specialists use content marketing:

Spearheaded initiatives to build brand awareness, grow customer engagement and cultivate strategic partnerships through content marketing.
Create & deploy off-page optimization strategy including link acquisition campaigns and social media/content marketing efforts.

15. WordPress

Here's how senior search engine optimization specialists use wordpress:

Assisted with the development of WordPress pages & contributes to web design/usability with a focus on conversion optimization
Maintain Facebook business page, Twitter account, Google+ page and WordPress blog.

What skills help Senior Search Engine Optimization Specialists find jobs?

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List of senior search engine optimization specialist skills to add to your resume

The most important skills for a senior search engine optimization specialist resume and required skills for a senior search engine optimization specialist to have include:

Digital Marketing
Keyword Research
Develop SEO
CSS
HTML
SEM
On-Page
Website Traffic

Organic Traffic
JavaScript
Search Engine
PPC
Google Adwords
Content Marketing
WordPress
Email Marketing

Competitor Analysis
Content Management
Search Engine Marketing
Web Pages
Marketing Campaigns
YouTube
ROI

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Senior Search Engine Optimization Specialist Skills

Updated January 8, 2025

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