How To Become A Senior Strategic Marketing Manager: What It Is and Career Path

What is a senior strategic marketing manager and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Tobias Sellier,

Richard Tate

There is more than meets the eye when it comes to being a senior strategic marketing manager. For example, did you know that they make an average of $49.18 an hour? That's $102,297 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a senior strategic marketing manager?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreSenior Strategic Marketing ManagerUS Average

Salary

7.7

Avg. Salary $102,297

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 33.62%

male 66.38%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a senior strategic marketing manager

Explore senior strategic marketing manager education requirements

Most common senior strategic marketing manager degrees

Bachelor's

75.2 %

Master's

18.3 %

Associate

2.8 %

Start to develop specific senior strategic marketing manager skills

Skills	Percentages
Market Research	9.77%
Product Management	7.76%
Marketing Campaigns	6.41%
Digital Marketing	5.48%
Market Trends	4.61%

Complete relevant senior strategic marketing manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New senior strategic marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a senior strategic marketing manager based on U.S. Bureau of Labor Statistics data and data from real senior strategic marketing manager resumes.

Research senior strategic marketing manager duties and responsibilities

Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Redesign marketing mix optimization project using experimental design, evaluating impact of media spending on marketing channel ROI.
Provide senior leadership support and recommendations for continuous improvement activities with a focus on enhancing marketing effectiveness and driving ROI.
Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

Get senior strategic marketing manager experience

Generally, it takes 8-10 years to become a senior strategic marketing manager. The most common roles before becoming a senior strategic marketing manager include marketing manager, product marketing manager team lead and product manager.

Apply for senior strategic marketing manager jobs

Now it's time to start searching for a senior strategic marketing manager job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do senior strategic marketing managers rate their job?

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Senior strategic marketing manager reviews

A zippia user wrote a review on May 2019

Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.

A zippia user wrote a review on Apr 2019