Senior strategists are responsible for gathering critical data that ensure strategies are well informed and laid out. They write clear and brilliant briefs involving inspiring and informing creative teams. They also research clients to understand them and their objectives while producing inventive ideas with other creative team members.
Senior strategists analyze clients to uncover growth opportunities, as they work closely with account managers to define the clients' goals and drive insights that shape project solutions. They elicit and capture user and business requirements for solution design and implement high-level integrated strategies based on client objectives and target audiences. They also coordinate internal and external resources in implementing research projects.
In terms of academic qualifications, senior strategists mostly hold a bachelor's degree in business, marketing, or other related fields. They are expected to have some years of agency experience or similar roles, such as marketing strategy, planning, etc. Employers mostly require candidates to understand integrated capabilities with exceptional writing, research, and documentation skills.
There is more than meets the eye when it comes to being a Senior Strategist. For example, did you know that they make an average of $46.82 an hour? That's $97,383 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many Senior Strategists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Creativity, Organizational skills and Analytical skills.
If you're interested in becoming a Senior Strategist, one of the first things to consider is how much education you need. We've determined that 73.2% of Senior Strategists have a bachelor's degree. In terms of higher education levels, we found that 20.5% of Senior Strategists have master's degrees. Even though most Senior Strategists have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a Senior Strategist. When we researched the most common majors for a Senior Strategist, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Senior Strategist resumes include Associate Degree degrees or Doctoral Degree degrees.
You may find that experience in other jobs will help you become a Senior Strategist. In fact, many Senior Strategist jobs require experience in a role such as Account Executive. Meanwhile, many Senior Strategists also have previous career experience in roles such as Strategist or Vice President.