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Become A Senior Strategist

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Working As A Senior Strategist

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $149,534

    Average Salary

What Does A Senior Strategist Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Strategist

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Strategist jobs

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Senior Strategist Demographics

Gender

Male

57.2%

Female

39.1%

Unknown

3.8%
Ethnicity

White

77.5%

Asian

11.3%

Hispanic or Latino

8.2%

Unknown

2.1%

Black or African American

0.9%
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Languages Spoken

Spanish

42.9%

French

19.0%

Portuguese

4.8%

Chinese

4.8%

Arabic

4.8%

Italian

4.8%

Hebrew

2.4%

Czech

2.4%

Serbian

2.4%

German

2.4%

Hindi

2.4%

Russian

2.4%

Korean

2.4%

Mandarin

2.4%
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Senior Strategist Education

Schools

University of Southern California

7.0%

New York University

6.3%

Columbia University

6.3%

University of Texas at Austin

6.3%

Northwestern University

6.3%

Syracuse University

5.5%

University of Michigan - Ann Arbor

5.5%

DePaul University

5.5%

Villanova University

5.5%

Michigan State University

5.5%

George Mason University

5.5%

Boston University

4.7%

Temple University

3.9%

Johns Hopkins University

3.9%

Babson College

3.9%

Northeastern University

3.9%

University of Arizona

3.9%

University of Oklahoma

3.9%

University of Maryland - College Park

3.9%

Ohio State University

3.1%
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Majors

Business

22.3%

Marketing

15.8%

Communication

10.8%

Finance

8.0%

Political Science

5.8%

Management

4.5%

Journalism

4.3%

English

4.3%

Economics

3.8%

Computer Science

2.8%

Psychology

2.5%

Accounting

2.3%

Electrical Engineering

2.0%

Law

2.0%

Area Studies

1.8%

Counseling Psychology

1.5%

Human Resources Management

1.5%

Public Relations

1.5%

Computer Information Systems

1.5%

Mathematics

1.5%
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Degrees

Bachelors

44.5%

Masters

37.8%

Other

9.0%

Doctorate

4.3%

Certificate

2.0%

Associate

2.0%

Diploma

0.3%
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Real Senior Strategist Salaries

Job Title Company Location Start Date Salary
Senior Strategist Blenheim Capital Management, L.L.C. Berkeley Heights, NJ Sep 25, 2014 $267,750
Senior Currency Strategist HSBC Securities (USA) Inc. New York, NY Apr 14, 2013 $250,000
Senior Olympic Strategist Glideslope, LLC New York, NY Sep 01, 2015 $170,000
Senior Strategist Uber Technologies, Inc. San Francisco, CA Apr 11, 2016 $160,000 -
$185,000
Senior Investment Risk Strategist Schroder Investment Management North America Inc. New York, NY Jan 02, 2016 $154,000 -
$225,000
Senior Infrastructure Strategist Judge Technical Services Inc. Detroit, MI Aug 30, 2016 $152,351
Senior Security Strategist Microsoft Corporation Redmond, WA Apr 14, 2016 $151,868
Senior Strategist Rockwell Architecture, Planning and Design, P.C. New York, NY Dec 01, 2014 $150,000
Senior Solution Strategist Ca, Inc. Del Rey, CA Jan 10, 2016 $149,500
Senior Security Strategist Microsoft Corporation Redmond, WA Jun 10, 2015 $147,748
Senior Strategist Sypartners New York, NY Oct 02, 2016 $142,792
SR. Strategist, Product Quality Operations Google Inc. Mountain View, CA Aug 16, 2016 $119,500
Senior Strategist Google, Inc. Mountain View, CA Aug 19, 2015 $118,569
Senior Strategist Undercurrent LLC New York, NY Mar 13, 2015 $117,875
SR. UX Strategist Digital Intelligence Systems, LLC (Disys) Southlake, TX Apr 20, 2015 $114,785
SR. UX Strategist Digital Intelligence Systems, LLC (Disys) Southlake, TX Apr 27, 2015 $114,785
Senior Pricing Strategist Revionics, Inc. Nashville, TN Sep 21, 2014 $113,850
Senior Strategist Product Quality Operations Google Inc. Mountain View, CA Nov 30, 2016 $110,500
Senior Strategist Uber Technologies, Inc. San Francisco, CA Oct 09, 2016 $110,115 -
$140,000
Senior Strategist Praytell Strategy Inc. San Francisco, CA Jul 21, 2016 $102,000
Senior Strategist Recruit USA, Inc. New York, NY Oct 23, 2015 $100,000
SR Asset Allocation Strategist Russell Investments Group Inc. New York, NY Jan 01, 2016 $100,000 -
$115,000
SR. Strategist, Product Quality Operations Google Inc. Mountain View, CA Oct 14, 2013 $100,000
SR Liquidity Strategist Bank of The West San Ramon, CA Jul 23, 2016 $100,000
Senior Strategist Crispin Porter & Bogusky, LLC Los Angeles, CA May 16, 2016 $100,000

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Top Skills for A Senior Strategist

StrategyDevelopmentPortfolioCompanyWebsiteFinancialGoogleAnalyticsHealthcareEmailFacebookBusinessDevelopmentProjectManagementComplianceROIArchitectureTwitterCRMBusinessUnitInternalClientsRFPMarketResearchClientRelationships

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Top Senior Strategist Skills

  1. Strategy Development
  2. Portfolio
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Worked directly with clients on strategy development.
  • Completed over 75 hours of sales and product training that included CA's solution portfolio and best practices.
  • Assisted with the online education portion of the company website.
  • Leveraged deep subject matter expertise in financial portfolio management to advise clients on complex portfolio considerations and market phenomena.
  • Analyzed healthcare policies, business and regulatory needs/issues with Local Marketing Companies from 9 countries.

Top Senior Strategist Employers

Senior Strategist Videos

A Day in the Life of Lucky Magazine's Social Media Guru Virginia Nam

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