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Senior strategist skills for your resume and career

Updated January 8, 2025
4 min read
Below we've compiled a list of the most critical senior strategist skills. We ranked the top skills for senior strategists based on the percentage of resumes they appeared on. For example, 13.4% of senior strategist resumes contained digital marketing as a skill. Continue reading to find out what skills a senior strategist needs to be successful in the workplace.

15 senior strategist skills for your resume and career

1. Digital Marketing

Here's how senior strategists use digital marketing:
  • Web Talent Marketing is a top boutique digital marketing agency that services large global clients down to regionally sized businesses.
  • Research and evangelize new data partnerships for CDK Global's digital marketing website and advertising product strategies.

2. Client Facing

Here's how senior strategists use client facing:
  • Created customized RFP proposals within tight turnarounds, inclusive of all client facing follow-ups, and post-campaign wrap-up reports and insights.
  • Handled a wide variety of client facing accounts from non-profits to international tech organizations.

3. PowerPoint

Here's how senior strategists use powerpoint:
  • Create and edit PowerPoint presentations for educational and promotional use.
  • Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

4. Project Management

Here's how senior strategists use project management:
  • Provided project management for the curriculum development and training for an ORACLE implementation of Business Transformation program.
  • Served as functional product expert as well as assume project management responsibilities.

5. Client Relationships

Here's how senior strategists use client relationships:
  • Explored media mix alternatives, managed client relationships and maintained budget control
  • Manage teams and client relationships start-to-finish for strategic, technological, and architectural projects from first contact through installation and maintenance.

6. Integrated Marketing

Here's how senior strategists use integrated marketing:
  • Managed stakeholder relationship ensuring cohesive integrated marketing deliverable.
  • Created and managed integrated marketing and advertising campaigns to help Chicago firm successfully launch franchise for national IRA investment company.

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7. Business Objectives

Business Objectives refer to the goals and objectives which a company has set for itself. They could be related to profit, increasing growth of a business, or something else.

Here's how senior strategists use business objectives:
  • Developed interactive strategy briefs that encapsulate and support business objectives.
  • Developed metrics processes focused on ensuring that marketing efforts are tied to the firm's overall business objectives.

8. User Experience

Here's how senior strategists use user experience:
  • Researched concepts and product information; wrote and edited online business apps; developed user experience; brainstormed with team.
  • Manage a design team of interaction designers, visual designers and researchers to deliver optimal user experience outcomes.

9. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how senior strategists use business development:
  • Identified and led innovation and business development efforts with various internal teams and external entities.
  • Support Medical Directors and Executive Leadership business development activities through presentations and other administrative support.

10. Visualization

Here's how senior strategists use visualization:
  • Packaged performance insights and recommendations for Quarterly Business Reviews using data visualization tool and site level reporting data.

11. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how senior strategists use crm:
  • Provided educational resources and training on CRM and Social Strategy for Fortune 100 brands
  • Assisted with the implementation of CRM system.

12. KPIs

Here's how senior strategists use kpis:
  • Developed monthly, quarterly and yearly social strategies and KPIs that aligned with the client s goals.
  • Define KPIs and analytics tracking plan to measure post launch or campaign results.

13. Data Analysis

Here's how senior strategists use data analysis:
  • Combined individual-level data analysis and polling results to tailor messaging to persuade these voters.
  • Streamlined the data analysis process by designing an analytical tool to identify trends across "big data".

14. SEO

Here's how senior strategists use seo:
  • Created new SEM offerings including development, performance of and training others in SEO.
  • Managed SEO, PPC, Social Media and blog development.

15. Facebook

Here's how senior strategists use facebook:
  • Utilized proprietary technology to analyze social media (Facebook, blogs, consumer reviews, etc.)
  • Summer With Wendy's - allowing users to print free physical photo albums from users Facebook photos.
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List of senior strategist skills to add to your resume

Senior strategist skills

The most important skills for a senior strategist resume and required skills for a senior strategist to have include:

  • Digital Marketing
  • Client Facing
  • PowerPoint
  • Project Management
  • Client Relationships
  • Integrated Marketing
  • Business Objectives
  • User Experience
  • Business Development
  • Visualization
  • CRM
  • KPIs
  • Data Analysis
  • SEO
  • Facebook
  • Market Research
  • Salesforce
  • Macro
  • Strategic Development
  • Twitter
  • Content Strategy
  • Emerging Technologies
  • A/B
  • SQL
  • Account Management
  • HR
  • Strategic Direction
  • Cloud
  • B Testing
  • Linkedin
  • Search Engine Marketing
  • Strategic Thinking
  • Product Development
  • Internal Stakeholders
  • Marketing Campaigns
  • Competitive Analysis
  • Digital Strategy
  • Consumer Insights
  • Press Releases
  • Social Media Marketing
  • ROI
  • Strategic Communications
  • B2C
  • Email Marketing

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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