What does a senior strategist do?
A senior strategist develops and recommends marketing strategies for an organization. Your role involves motivating and inspiring creative teams and writing insightful and clear briefs. Other duties include developing effective strategic plans, studying clients to better understand their needs and business objectives, and developing and maintaining business relations with general managers, dealer owners, and original equipment manufacturers (OEMs). Additionally, you are responsible for promoting creative services to clients, such as design services and content strategy. You will also be responsible for designing security programs to identify vulnerabilities and threats to networks and architectures.
Senior strategist responsibilities
Here are examples of responsibilities from real senior strategist resumes:
- Manage a team of three analysts to successfully execute on clients' Facebook marketing goals.
- Create brand messaging, managing marketing media agency to launch company's first paid social PPC efforts.
- Manage all top line donation form fundraising strategy including design, copy, naming conventions, redirects and A/B testing.
- Assist with the implementation of CRM system.
- Copy editing and optimization of content for search / SEO.
- Create new SEM offerings including development, performance of and training others in SEO.
- Develop monthly, quarterly and yearly social strategies and KPIs that align with the client s goals.
- Utilize proprietary technology to analyze social media (Facebook, blogs, consumer reviews, etc . )
- Consult with marketing agencies on successful advertising strategies using Google AdWords search, display and YouTube campaigns.
- Design of all corporate and executive PowerPoint presentations and develop training and sales tools for their sales force.
- Define success metrics and clear KPIs to measure effectiveness of plans including unique ways of culturally benchmarking against competitors.
- Develop t-shirt designs and creatively direct t-shirt Instagram campaigns.
- Provide macro strategy research and recommendations to retail and institutional clients.
- Maintain detailed records and documentation in customer relationship management (CRM) system.
- Research and identify macro and micro economic conditions that may impact company performance.
Senior strategist skills and personality traits
We calculated that 13% of Senior Strategists are proficient in Digital Marketing, Client Facing, and PowerPoint. They’re also known for soft skills such as Creativity, Organizational skills, and Analytical skills.
We break down the percentage of Senior Strategists that have these skills listed on their resume here:
- Digital Marketing, 13%
Web Talent Marketing is a top boutique digital marketing agency that services large global clients down to regionally sized businesses.
- Client Facing, 9%
Created customized RFP proposals within tight turnarounds, inclusive of all client facing follow-ups, and post-campaign wrap-up reports and insights.
- PowerPoint, 9%
Create and edit PowerPoint presentations for educational and promotional use.
- Project Management, 8%
Provided project management for the curriculum development and training for an ORACLE implementation of Business Transformation program.
- Client Relationships, 4%
Explored media mix alternatives, managed client relationships and maintained budget control
- Integrated Marketing, 4%
Managed stakeholder relationship ensuring cohesive integrated marketing deliverable.
Common skills that a senior strategist uses to do their job include "digital marketing," "client facing," and "powerpoint." You can find details on the most important senior strategist responsibilities below.
Creativity. The most essential soft skill for a senior strategist to carry out their responsibilities is creativity. This skill is important for the role because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a senior strategist resume shows how their duties depend on creativity: "develop sourcing plans and creative recruitment strategies to hiring managers to maintain positive roi. "
Organizational skills. Many senior strategist duties rely on organizational skills. "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.," so a senior strategist will need this skill often in their role. This resume example is just one of many ways senior strategist responsibilities rely on organizational skills: "design organizational structure in recruiting and hr. "
Analytical skills. Another skill that relates to the job responsibilities of senior strategists is analytical skills. This skill is critical to many everyday senior strategist duties, as "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This example from a resume shows how this skill is used: "packaged performance insights and recommendations for quarterly business reviews using data visualization tool and site level reporting data. "
Communication skills. senior strategist responsibilities often require "communication skills." The duties that rely on this skill are shown by the fact that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." This resume example shows what senior strategists do with communication skills on a typical day: "developed an integrated marketing communications team comprised of three full-time employees with additional matrix-structured staff to assist on project specific work. "
The three companies that hire the most senior strategists are:
- Humana92 senior strategists jobs
- Deloitte58 senior strategists jobs
- ZOOM+Care50 senior strategists jobs
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Compare different senior strategists
Senior strategist vs. Product manager
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
While similarities exist, there are also some differences between senior strategists and product manager. For instance, senior strategist responsibilities require skills such as "powerpoint," "client relationships," "integrated marketing," and "business objectives." Whereas a product manager is skilled in "product management," "qa," "product strategy," and "user stories." This is part of what separates the two careers.
Product managers tend to make the most money working in the retail industry, where they earn an average salary of $114,839. In contrast, senior strategists make the biggest average salary, $102,474, in the technology industry.product managers tend to reach similar levels of education than senior strategists. In fact, product managers are 3.5% less likely to graduate with a Master's Degree and 1.2% less likely to have a Doctoral Degree.Senior strategist vs. Head of business development
A head of business development is responsible for monitoring the company's overall business operations and client transactions. Heads of business development coordinate with clients for their requirements and specifications and develop the team to handle the project management operations. They also handle the budget and resource allocations and ensure that the team meets the deadline and high-quality deliverables on time. Ahead of business development must be regularly updated with the current market trends to identify opportunities that would generate more revenue resources for the business.
In addition to the difference in salary, there are some other key differences worth noting. For example, senior strategist responsibilities are more likely to require skills like "digital marketing," "client facing," "powerpoint," and "integrated marketing." Meanwhile, a head of business development has duties that require skills in areas such as "c++," "c #," "cloud computing," and "excellent interpersonal." These differences highlight just how different the day-to-day in each role looks.
On average, heads of business development earn a higher salary than senior strategists. Some industries support higher salaries in each profession. Interestingly enough, heads of business development earn the most pay in the telecommunication industry with an average salary of $123,447. Whereas senior strategists have higher pay in the technology industry, with an average salary of $102,474.heads of business development earn similar levels of education than senior strategists in general. They're 3.5% more likely to graduate with a Master's Degree and 1.2% more likely to earn a Doctoral Degree.Senior strategist vs. Business development manager
A business development manager's duties include identifying business opportunities, developing effective models and strategies to improve business performance, searching for potential clients to generate income and attract partnerships. A business development manager must have extensive knowledge of the market trends and adjust strategies as needed to meet the needs of the client. Excellent communication, decision-making, critical thinking, and leadership skills are just some of the key factors that business development managers should possess to communicate and negotiate with the clients.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a senior strategist is likely to be skilled in "digital marketing," "client facing," "powerpoint," and "integrated marketing," while a typical business development manager is skilled in "customer service," "healthcare," "business relationships," and "customer relationships."
Business development managers earn the highest salary when working in the finance industry, where they receive an average salary of $103,515. Comparatively, senior strategists have the highest earning potential in the technology industry, with an average salary of $102,474.business development managers typically earn lower educational levels compared to senior strategists. Specifically, they're 6.6% less likely to graduate with a Master's Degree, and 1.2% less likely to earn a Doctoral Degree.Senior strategist vs. Business development and marketing manager
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
Types of senior strategist
Updated January 8, 2025
