What is a senior technical marketing manager and how to become one

Key steps to become a senior technical marketing manager

1. Explore senior technical marketing manager education requirements

   Most common senior technical marketing manager degrees

   Bachelor's

   69.5 %

   Master's

   20.6 %

   Associate

   6.9 %

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2. Start to develop specific senior technical marketing manager skills

   Skills	Percentages
   Digital Marketing	28.20%
   Integrated Marketing	11.24%
   Cloud	9.56%
   Salesforce	7.79%
   CRM	7.32%

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3. Complete relevant senior technical marketing manager training and internships

   Accountants spend an average of 1-3 months on post-employment, on-the-job training. New senior technical marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a senior technical marketing manager based on U.S. Bureau of Labor Statistics data and data from real senior technical marketing manager resumes.

4. Research senior technical marketing manager duties and responsibilities

   • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
   • Negotiate with 3rd party IP partners to supplement any internal solution gap.
   • Outline technical architecture and integration path for different digital signage partners leading to several successful deployments at retailer sites.
   • Core responsibilities include leading interactive strategy for data management websites and directing e-business, internet/intranet, and web tracking system initiatives.

5. Get senior technical marketing manager experience

   Generally, it takes 8-10 years to become a senior technical marketing manager. The most common roles before becoming a senior technical marketing manager include senior product marketing manager, senior product manager team lead and marketing manager.

6. Apply for senior technical marketing manager jobs

   Now it's time to start searching for a senior technical marketing manager job. Consider the tips below for a successful job search:

   1. Browse job boards for relevant postings
   2. Consult your professional network
   3. Reach out to companies you're interested in working for directly
   4. Watch out for job scams