How to hire a senior technical marketing manager

How to hire a senior technical marketing manager, step by step

Here's a step-by-step senior technical marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a senior technical marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new senior technical marketing manager
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you start hiring a senior technical marketing manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A senior technical marketing manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, senior technical marketing managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of senior technical marketing managers and their corresponding salaries.

   Type of Senior Technical Marketing Manager	Description	Hourly rate
   Senior Technical Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$45-74
   Marketing Lead	A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery... Show more	$35-70
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Integrated Marketing
   • Cloud
   • Salesforce
   • CRM
   • Marketing Campaigns
   • Product Management
   • SEO
   • ROI
   • Lead Generation
   • Saas
   • Marketing Analytics
   • Marketing Collateral
   • Americas

   Check all skills

   Responsibilities:

   • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
   • Negotiate with 3rd party IP partners to supplement any internal solution gap.
   • Outline technical architecture and integration path for different digital signage partners leading to several successful deployments at retailer sites.
   • Core responsibilities include leading interactive strategy for data management websites and directing e-business, internet/intranet, and web tracking system initiatives.

   More senior technical marketing manager duties

3. Make a budget

   Including a salary range in your senior technical marketing manager job description is one of the best ways to attract top talent. A senior technical marketing manager can vary based on:

   • Location. For example, senior technical marketing managers' average salary in arkansas is 34% less than in washington.
   • Seniority. Entry-level senior technical marketing managers 39% less than senior-level senior technical marketing managers.
   • Certifications. A senior technical marketing manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a senior technical marketing manager's salary.

   Average senior technical marketing manager salary

   $121,657yearly

   $58.49 hourly rate

   ---

   Entry-level senior technical marketing manager salary

   $95,000 yearly salary

   Updated January 22, 2026

   Average senior technical marketing manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$160,261	$77
   2	New Jersey	$140,307	$67
   3	Pennsylvania	$139,128	$67
   4	Oregon	$138,810	$67
   5	Rhode Island	$132,899	$64
   6	Georgia	$127,498	$61
   7	Maryland	$123,216	$59
   8	New Mexico	$122,907	$59
   9	Connecticut	$120,726	$58
   10	Delaware	$120,553	$58
   11	Nevada	$120,425	$58
   12	Arizona	$119,248	$57
   13	Missouri	$116,809	$56
   14	Virginia	$116,800	$56
   15	Colorado	$114,429	$55
   16	Mississippi	$114,195	$55
   17	Texas	$113,961	$55
   18	Oklahoma	$113,606	$55
   19	North Dakota	$113,279	$54
   20	West Virginia	$113,225	$54

   Average senior technical marketing manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Okta	$146,821	$70.59	76
   2	F5	$146,570	$70.47	16
   3	DoorDash	$144,728	$69.58	127
   4	Infoblox	$144,180	$69.32	1
   5	VMware	$142,783	$68.65
   6	ServiceNow	$141,435	$68.00	100
   7	Fortinet	$141,028	$67.80	19
   8	Zscaler	$139,333	$66.99	11
   9	Xilinx	$137,876	$66.29
   10	Macy's	$136,636	$65.69	7
   11	Applied Materials	$136,548	$65.65	38
   12	Amazon	$133,943	$64.40	1,061
   13	Cadence Design Systems	$132,867	$63.88	20
   14	Sharp	$131,328	$63.14	17
   15	Microsoft	$129,638	$62.33	375
   16	ARM	$128,818	$61.93	2
   17	FireEye	$125,252	$60.22
   18	Synopsys	$123,520	$59.38	1
   19	Shake Shack	$123,260	$59.26	16
   20	Kelly Services	$121,830	$58.57	20

4. Writing a senior technical marketing manager job description

   A job description for a senior technical marketing manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a senior technical marketing manager job description:

   Senior technical marketing manager job description example

   Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
   
   Netspend Corporation is seeking a Senior Marketing Manager - Marketing Technology Specialist to support the Marketing team's strategic vision to deliver exceptional business growth, best in class personalization, and integrated digital experiences through proprietary data and marketing technology platforms. As a deep expert in Adobe Marketing Cloud technologies, you will serve as an internal champion and consultant, helping Marketing understand the realm of what is possible with the Adobe Marketing platforms and drive adoption, usage, education, and best practices in order to maximize business and customer outcomes. You will be responsible for overseeing, developing and coaching team members on the usage of our Adobe Marketing suite.
   
   The ideal candidate will bring proven experience in delivering Marketing Technology solutions within the Adobe marketing suite, help lead agile projects, and will possess the skills to interact and work with team members across the organization and a variety of functions. You will be excited about the prospect of building and managing a new martech stack and being an owner of a keystone growth driver for our company.
   
   Primary, day-to-day responsibilities will include oversight of the Adobe platform among users, prioritization of platform enhancements, strategic goal setting, platform evangelization, technical design, and reporting and analysis. You will partner with a team of digital marketers, conversion optimization experts, various analytics teams, development delivery teams, product and UX to implement changes and build the strategic vision.
   
   Netspend processes millions of transactions every day using this technology. Our growth and profitability is directly tied to our ability to scale, adapt, optimize and monitor this technology.
   
   Netspend offers a super fun, very personable atmosphere where creativity, ingenuity and talent are actively encouraged and rewarded.
   Requirements:
   Have a deep understanding of the Adobe Cloud platform and best implementation practices Adobe Test and Analytics experience Understanding or experience in using productized APIs, SaaS, SOA, Cloud Services, and Content Management Systems.Marketing, Advertising, and/or Lead Generation business experienceA/B and MVT Testing background Experience with Agile Scrum process Experience reviewing and developing business and technical requirements Experience with developing requirements for interfaces and production data Strong problem-solving skills Excellent communication skills including Senior Management level presentations Ability to effectively collaborate in a remote team environment across several geographic regions and with multiple departments and stakeholders.
   
   You must be able to:
   Demonstrate and evangelize Adobe Marketing Cloud capabilities and integrations Contribute to best practice architectures for multi-tenant, multi-brand environments Collect requirements, distill into product vision and contribute to product development Support the release management process, promotion of capabilities through environments and coordinate with key stakeholders
   
   Nice to have:
   Testing or Development experience a plus Financial Services industry experience Experience with Customer Data Platforms, CRM systems, and customer journey development Past management experience
   
   Skills/Education/Experience:
   BS/MS in MIS, CS, Marketing or equivalent preferred, or equivalent work experience5+ years professional experience with 1-3+ years in a team leadership role3+ years developing and deploying Adobe Marketing Cloud projects and solutions Excellent verbal and written communications skills and an interest in working in a collaborative team environment Demonstrated ability to deliver results, prioritize activities, and to manage time effectively As provided in NetSpend's Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws.
   Global Payments Inc. is an equal opportunity employer.
   Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.

   Copy this example

   

5. Post your job

   To find senior technical marketing managers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any senior technical marketing managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level senior technical marketing managers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your senior technical marketing manager job on Zippia to find and recruit senior technical marketing manager candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit senior technical marketing managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new senior technical marketing manager

   Once you've found the senior technical marketing manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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