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Senior technical marketing manager vs marketing lead

The differences between senior technical marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior technical marketing manager and a marketing lead. Additionally, a senior technical marketing manager has an average salary of $121,657, which is higher than the $104,664 average annual salary of a marketing lead.

The top three skills for a senior technical marketing manager include digital marketing, integrated marketing and cloud. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Senior technical marketing manager vs marketing lead overview

Senior Technical Marketing ManagerMarketing Lead
Yearly salary$121,657$104,664
Hourly rate$58.49$50.32
Growth rate10%10%
Number of jobs198,89292,987
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 72%
Average age3939
Years of experience1010

Senior technical marketing manager vs marketing lead salary

Senior technical marketing managers and marketing leads have different pay scales, as shown below.

Senior Technical Marketing ManagerMarketing Lead
Average salary$121,657$104,664
Salary rangeBetween $95,000 And $155,000Between $74,000 And $146,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyOktaMeta
Best paying industryTechnologyTechnology

Differences between senior technical marketing manager and marketing lead education

There are a few differences between a senior technical marketing manager and a marketing lead in terms of educational background:

Senior Technical Marketing ManagerMarketing Lead
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior technical marketing manager vs marketing lead demographics

Here are the differences between senior technical marketing managers' and marketing leads' demographics:

Senior Technical Marketing ManagerMarketing Lead
Average age3939
Gender ratioMale, 75.9% Female, 24.1%Male, 50.8% Female, 49.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior technical marketing manager and marketing lead duties and responsibilities

Senior technical marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Negotiate with 3rd party IP partners to supplement any internal solution gap.
  • Outline technical architecture and integration path for different digital signage partners leading to several successful deployments at retailer sites.
  • Core responsibilities include leading interactive strategy for data management websites and directing e-business, internet/intranet, and web tracking system initiatives.

Marketing lead example responsibilities.

  • Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Re-Design marketing materials, Facebook page, LinkedIn page and website.
  • Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
  • Coordinate and responsible for MDF fund deployment.
  • Show more

Senior technical marketing manager vs marketing lead skills

Common senior technical marketing manager skills
  • Digital Marketing, 28%
  • Integrated Marketing, 11%
  • Cloud, 10%
  • Salesforce, 8%
  • CRM, 7%
  • Marketing Campaigns, 4%
Common marketing lead skills
  • Digital Marketing, 15%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • Integrated Marketing, 3%
  • Healthcare, 3%
  • Twitter, 3%

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