What does a senior technical marketing manager do?
Senior technical marketing manager responsibilities
Here are examples of responsibilities from real senior technical marketing manager resumes:
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Negotiate with 3rd party IP partners to supplement any internal solution gap.
- Outline technical architecture and integration path for different digital signage partners leading to several successful deployments at retailer sites.
- Core responsibilities include leading interactive strategy for data management websites and directing e-business, internet/intranet, and web tracking system initiatives.
Senior technical marketing manager skills and personality traits
We calculated that 28% of Senior Technical Marketing Managers are proficient in Digital Marketing, Integrated Marketing, and Cloud. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Senior Technical Marketing Managers that have these skills listed on their resume here:
- Digital Marketing, 28%
Focus area includes managing four marketing teams in support of sales channel and analytics driven digital marketing campaigns using agile principals.
- Integrated Marketing, 11%
Develop integrated marketing strategies to support organizational goals and objectives to effectively position the company in front of end the user.
- Cloud, 10%
Initiated key programs and on-boarded strategic partnerships for Dell's HPC, Cloud and Big Data initiatives.
- Salesforce, 8%
Utilized SalesForce daily to update and follow up on the sales team's leads and clients.
- CRM, 7%
Major projects included: Program management of the implementation of SAP CRM Trade Promotions Management (TPM).
- Marketing Campaigns, 4%
Created marketing deliverables, enhanced marketing campaigns that propelled the overall marketing program to $3.5M in 2011 year-end.
Most senior technical marketing managers use their skills in "digital marketing," "integrated marketing," and "cloud" to do their jobs. You can find more detail on essential senior technical marketing manager responsibilities here:
Analytical skills. The most essential soft skill for a senior technical marketing manager to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a senior technical marketing manager resume shows how their duties depend on analytical skills: "created new business opportunities by integrating isv analysis products to complement electrical product line. "
Communication skills. Many senior technical marketing manager duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a senior technical marketing manager will need this skill often in their role. This resume example is just one of many ways senior technical marketing manager responsibilities rely on communication skills: "managed marketing collateral development and communications of intel's enterprise server technologies. "
Creativity. This is an important skill for senior technical marketing managers to perform their duties. For an example of how senior technical marketing manager responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a senior technical marketing manager: "manage advertising agencies and vendor relationships when developing creative ventures/campaigns and/or supporting business strategies including media placement and event planning. ".
Organizational skills. senior technical marketing manager responsibilities often require "organizational skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This resume example shows what senior technical marketing managers do with organizational skills on a typical day: "provided strategic planning and organizational direction including development of direct messaging to achieve short/long-term direct go-to-market plans. "
The three companies that hire the most senior technical marketing managers are:
Compare different senior technical marketing managers
Senior technical marketing manager vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
There are some key differences in the responsibilities of each position. For example, senior technical marketing manager responsibilities require skills like "product management," "external vendors," "training materials," and "technical product." Meanwhile a typical marketing lead has skills in areas such as "project management," "healthcare," "twitter," and "linkedin." This difference in skills reveals the differences in what each career does.
Marketing leads really shine in the technology industry with an average salary of $118,478. Comparatively, senior technical marketing managers tend to make the most money in the technology industry with an average salary of $136,204.On average, marketing leads reach lower levels of education than senior technical marketing managers. Marketing leads are 6.4% less likely to earn a Master's Degree and 1.6% less likely to graduate with a Doctoral Degree.Senior technical marketing manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that senior technical marketing manager responsibilities requires skills like "cloud," "product management," "cloud computing," and "saas." But a manager, field marketing might use other skills in their typical duties, such as, "project management," "b2b marketing," "demand generation," and "grass."
Managers, field marketing may earn a lower salary than senior technical marketing managers, but managers, field marketing earn the most pay in the technology industry with an average salary of $100,565. On the other hand, senior technical marketing managers receive higher pay in the technology industry, where they earn an average salary of $136,204.managers, field marketing earn lower levels of education than senior technical marketing managers in general. They're 11.1% less likely to graduate with a Master's Degree and 1.6% less likely to earn a Doctoral Degree.Senior technical marketing manager vs. Marketing manager/project manager
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a senior technical marketing manager is likely to be skilled in "cloud," "salesforce," "product management," and "cloud computing," while a typical marketing manager/project manager is skilled in "project management," "powerpoint," "email campaigns," and "email marketing."
Marketing manager/project managers make a very good living in the technology industry with an average annual salary of $95,863. On the other hand, senior technical marketing managers are paid the highest salary in the technology industry, with average annual pay of $136,204.marketing manager/project managers typically earn lower educational levels compared to senior technical marketing managers. Specifically, they're 5.6% less likely to graduate with a Master's Degree, and 1.9% less likely to earn a Doctoral Degree.Senior technical marketing manager vs. Marketing communications manager
A marketing communications manager's role is to oversee all operations involving media and public relations. They are primarily responsible for devising marketing strategies and programs to improve brand awareness, handling communications and various issues within the company, and crafting communication strategies for product launches and other events. Furthermore, they also must handle correspondence, take the lead in creating newsletters, press releases, and other mediums, ensuring that they align in the company's vision, mission, and regulations. As a marketing communications manager, it is essential to lead and encourage staff while implementing company policies and guidelines.
Types of senior technical marketing manager
Updated January 8, 2025
