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Become A Senior Technical Product Manager

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Working As A Senior Technical Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $121,143

    Average Salary

What Does A Senior Technical Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Technical Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Technical Product Manager Videos

Meet a Google Associate Product Manager Program Alumna, feat. Laura

What skills are needed to be an effective Product Manager?

How to Plan a Product Management Career - Ramsey Pryor

Senior Technical Product Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Product Lead 3.0 years
Top Careers Before Senior Technical Product Manager
Consultant 6.9%
Top Careers After Senior Technical Product Manager
Consultant 6.5%
Director 2.6%
President 2.6%

Do you work as a Senior Technical Product Manager?

Senior Technical Product Manager Demographics

Gender

Male

70.4%

Female

24.7%

Unknown

4.9%
Ethnicity

White

54.3%

Asian

18.4%

Hispanic or Latino

13.4%

Black or African American

8.8%

Unknown

5.0%
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Foreign Languages Spoken

Spanish

28.6%

French

21.4%

Japanese

14.3%

German

7.1%

Carrier

7.1%

Mandarin

7.1%

Thai

7.1%

Korean

7.1%
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Senior Technical Product Manager Education

Schools

University of California - Berkeley

8.9%

University of Washington

8.9%

George Mason University

8.9%

University of Phoenix

7.1%

Washington State University

5.4%

Seattle University

5.4%

DePaul University

5.4%

Columbia University

5.4%

Kansas State University

5.4%

University of Texas at Arlington

3.6%

University of Florida

3.6%

Fashion Institute of Technology

3.6%

Central Connecticut State University

3.6%

San Jose State University

3.6%

Saint Edward's University

3.6%

California State Polytechnic University - Pomona

3.6%

Pacific Lutheran University

3.6%

University of Wisconsin - Whitewater

3.6%

Villanova University

3.6%

Sonoma State University

3.6%
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Majors

Business

24.5%

Computer Science

10.5%

Electrical Engineering

9.0%

Finance

7.5%

Management

6.5%

Marketing

6.0%

Computer Engineering

5.0%

Computer Information Systems

3.5%

Information Technology

3.5%

Mechanical Engineering

3.5%

Project Management

3.0%

Psychology

2.5%

Management Information Systems

2.5%

Mathematics

2.5%

Political Science

2.0%

Chemical Engineering

2.0%

Engineering

2.0%

Electrical Engineering Technology

1.5%

Environmental Control Technologies/Technicians

1.5%

Metallurgical Engineering

1.0%
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Degrees

Bachelors

45.2%

Masters

37.1%

Other

11.6%

Certificate

1.9%

Associate

1.9%

Doctorate

1.9%

Diploma

0.4%
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Senior Technical Product Manager Videos

Meet a Google Associate Product Manager Program Alumna, feat. Laura

What skills are needed to be an effective Product Manager?

How to Plan a Product Management Career - Ramsey Pryor

Job type you want
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Part Time
Internship
Temporary

Real Senior Technical Product Manager Salaries

Job Title Company Location Start Date Salary
Senior Product Manager 2-Technical EBAY Inc. Bellevue, WA Jun 15, 2016 $187,200
Senior Product Manager-Technical EBAY Inc. San Jose, CA Apr 19, 2016 $183,984
SR. Product Manager 1-Technical EBAY Inc. Bellevue, WA Jun 29, 2015 $180,000
Senior Product Manager 2-Technical Paypal Inc. San Jose, CA Jun 26, 2016 $180,000
Senior Product Manager 2-Technical EBAY Inc. Bellevue, WA Apr 13, 2015 $180,000
Senior Technical Product Manager Groupon, Inc. Seattle, WA Jul 30, 2015 $176,446 -
$195,000
Senior Product Manager 2, Technical Paypal, Inc. San Jose, CA Sep 26, 2016 $175,941
Senior Product Manager 2-Technical Paypal, Inc. San Jose, CA Mar 21, 2016 $175,000
Senior Product Manager 2-Technical Paypal, Inc. San Jose, CA Dec 19, 2016 $170,468
SR. Product Manager 2-Technical EBAY Inc. Bellevue, WA Aug 19, 2015 $170,000
SR. Product Manager 2-Technical EBAY Inc. Bellevue, WA Nov 23, 2016 $170,000
Senior Product Manager 2, Technical Stubhub, Inc. San Francisco, CA Apr 10, 2016 $169,000
Senior Product Manager 2-Technical Paypal, Inc. San Jose, CA Oct 26, 2015 $165,015
Senior Technical Product Marketing Manager Nvidia Corporation Santa Clara, CA Feb 08, 2016 $164,941 -
$175,000
Senior Technical Product Manager, Data Rights Management General Electric Company San Ramon, CA Aug 08, 2016 $144,200
Senior Technical Product Manager General Electric Company San Ramon, CA Jun 09, 2016 $144,200
Senior Technical Product Manager General Electric Company San Ramon, CA Sep 06, 2016 $144,200
SR. Technical Product Manager, Programmatic Advertising IAC Search & Media, Inc. Oakland, CA Feb 25, 2016 $141,750 -
$161,750
SR. Technical Product Manager, Programmatic Advert IAC Search & Media, Inc. Oakland, CA Jan 01, 2015 $141,750 -
$192,977
Senior Technical Product Manager A2Z Development Center, Inc. Cupertino, CA Jun 10, 2015 $140,878 -
$185,000
SR. Product Manager 1-Technical EBAY Inc. San Jose, CA Jul 11, 2015 $140,000
Senior Technical Product Manager Groupon, Inc. Seattle, WA Sep 28, 2015 $127,000 -
$180,000
Senior Technical Product Manager Squaretrade San Francisco, CA Dec 15, 2016 $125,000 -
$150,000
Senior Product Manager-Technical Amazon Corporate LLC Seattle, WA Feb 09, 2015 $125,000 -
$135,000
Senior Product Manager-Technical Amazon Corporate LLC Seattle, WA Jan 29, 2015 $125,000 -
$135,000
Senior Product Manager-Technical Amazon Corporate LLC Seattle, WA Feb 10, 2015 $125,000 -
$135,000
Senior Product Manager-Technical Amazon Corporate LLC Seattle, WA Aug 28, 2015 $125,000 -
$135,000
Senior Product Manager-Technical Amazon Corporate LLC Seattle, WA Jun 23, 2015 $125,000 -
$135,000

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Top Skills for A Senior Technical Product Manager

  1. Product Development
  2. Platform
  3. Business Requirements
You can check out examples of real life uses of top skills on resumes here:
  • Assisted product development group in identifying and implementing product enhancement and upgrades.
  • Worked with the project core team and successfully launched new insulin delivery pump platforms and accessories to market.
  • Reviewed and revised business requirements, specifications, and processes to reflect organizational strengths, weaknesses and changing managerial objectives.
  • Managed Java application server development efforts for web and online banking projects.
  • Present Technical Product presentations to key customers.

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Top 10 Best States for Senior Technical Product Managers

  1. New York
  2. Colorado
  3. Virginia
  4. New Jersey
  5. California
  6. Rhode Island
  7. Washington
  8. Delaware
  9. Arkansas
  10. Pennsylvania
  • (2,913 jobs)
  • (1,064 jobs)
  • (1,339 jobs)
  • (1,277 jobs)
  • (8,779 jobs)
  • (187 jobs)
  • (2,804 jobs)
  • (83 jobs)
  • (168 jobs)
  • (1,092 jobs)

Top Senior Technical Product Manager Employers

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Jobs From Top Senior Technical Product Manager Employers

Senior Technical Product Manager Videos

Meet a Google Associate Product Manager Program Alumna, feat. Laura

What skills are needed to be an effective Product Manager?

How to Plan a Product Management Career - Ramsey Pryor

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