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Senior territory sales manager skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Adry S. Clark Ph.D.,
Andrea Dixon Ph.D.
Below we've compiled a list of the most critical senior territory sales manager skills. We ranked the top skills for senior territory sales managers based on the percentage of resumes they appeared on. For example, 14.2% of senior territory sales manager resumes contained product line as a skill. Continue reading to find out what skills a senior territory sales manager needs to be successful in the workplace.

15 senior territory sales manager skills for your resume and career

1. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how senior territory sales managers use product line:
  • Applied comprehensive understanding of complex product lines in translating benefits to veterinarians and supporting staff.
  • Maintain current product use within acute care and long-term care facilities while promoting new products and conducting product line educational in-services.

2. Sales Growth

Here's how senior territory sales managers use sales growth:
  • Documented sales growth in the last 10 quarters consistently achieving over 100% to plan.
  • Managed new sales growth and base of business in excess of $4M annually.

3. Sales Training

Here's how senior territory sales managers use sales training:
  • Received many hours of sales training and people skills.
  • Help facilitate sales training initiatives and provide new hires with a liason between themselves and the DM.

4. Sales Territory

Here's how senior territory sales managers use sales territory:
  • Managed $1.4-million, central Florida retail sales territory in mass merchant, home center, hardware, and drug accounts.
  • Coordinate and manage large sales territory while handling door responsibilities for national and key divisional accounts.

5. Client Relationships

Here's how senior territory sales managers use client relationships:
  • Developed professional, long-term relationship guide for newcomers to build client relationships established on professional ethics and positive relationship.
  • Cultivate client relationships using market analysis to promote industry trends and establish business needs.

6. ROI

Here's how senior territory sales managers use roi:
  • Coached sales team on value-selling, including use of ROI and TCO spreadsheet for closing deals with higher close rates.
  • Delivered focused sales messaging and salient product demos for specific technology environments to prove maximum ROI to prospective customers.

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7. Business Plan

Here's how senior territory sales managers use business plan:
  • Developed and maintained business plan, routing, and performance analysis.
  • Developed marketing & business plans & reported trends.

8. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how senior territory sales managers use product knowledge:
  • Recognized in two different years for attaining the highest overall level of dealer satisfaction by conducting numerous Product Knowledge Training Seminars.
  • Maintained product knowledge and consistently achieved sales goals and planned objectives, while delivering customer satisfaction that ensures consistent repeat business.

9. Gross Margin

Here's how senior territory sales managers use gross margin:
  • Increased division gross margin to more than $1M annually from 2005-2009..
  • Team hit over 120% of Gross Margin, Revenue, and Net Profit in 2011.

10. Trade Shows

Here's how senior territory sales managers use trade shows:
  • Developed RTG clients base via B2B consultative sales via cold calls, trade shows, and RFP/RFQ opportunities.
  • Developed innovative sales strategies including on site product availability, and mini trade shows.

11. Call Planning

Here's how senior territory sales managers use call planning:
  • Managed administrative responsibilities including pre-call & post call planning & expense management.
  • Utilized customer focused selling skills in presentation, keeping post-call notes to assist with pre-call planning.

12. Sales Strategies

Here's how senior territory sales managers use sales strategies:
  • Created and implemented sales strategies and worked with marketing personnel to develop effective programs.
  • Developed sales strategies/promotions to increase sales of Canon products in major targeted accounts by 400%.

13. Sales Objectives

Here's how senior territory sales managers use sales objectives:
  • Assessed market competition, identified trends, influences and implemented tactical plans to meet sales objectives.
  • Conducted specialized presentations, developed and maintained direct and distribution channels, directed company resources required to meet specific sales objectives.

14. Territory Planning

Here's how senior territory sales managers use territory planning:
  • Coordinated my territory planning, strategically developed growth opportunities with the district sales manager while exceeding sales expectations within my territory.
  • Develop and lead national training on diabetes territory planning, account strategy, clinical and portfolio expertise.

15. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how senior territory sales managers use business development:
  • Focused on new marketing initiatives to achieve personal sales targets and new business development.
  • Manage distributor engagement in business development plans.
top-skills

What skills help Senior Territory Sales Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on senior territory sales manager resumes?

Adry S. Clark Ph.D.Adry S. Clark Ph.D. LinkedIn profile

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all senior territory sales managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for senior territory sales managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What senior territory sales manager skills would you recommend for someone trying to advance their career?

Kerri OrdersKerri Orders LinkedIn profile

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young senior territory sales managers need?

Michael MikitkaMichael Mikitka LinkedIn profile

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a senior territory sales manager stand out to employers?

Todd Lee GoenTodd Lee Goen LinkedIn profile

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

List of senior territory sales manager skills to add to your resume

Senior territory sales manager skills

The most important skills for a senior territory sales manager resume and required skills for a senior territory sales manager to have include:

  • Product Line
  • Sales Growth
  • Sales Training
  • Sales Territory
  • Client Relationships
  • ROI
  • Business Plan
  • Product Knowledge
  • Gross Margin
  • Trade Shows
  • Call Planning
  • Sales Strategies
  • Sales Objectives
  • Territory Planning
  • Business Development
  • Medical Devices
  • Primary Care
  • Account Management
  • TM
  • C-Level
  • YTD
  • Sales Volume
  • OEM
  • Business Growth
  • Plastic Surgeons
  • Health System
  • Market Analysis
  • Internal Medicine
  • Training Sessions
  • Sales Plan
  • ICU
  • Sales Activity
  • Product Portfolio
  • Cold Calls
  • Gross Profit
  • Sales Efforts
  • Mid-Atlantic

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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