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Working as a Senior Vice President Of Marketing

There is more than meets the eye when it comes to being a senior vice president of marketing. For example, did you know that they make an average of $102.55 an hour? That's $213,302 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Senior Vice President Of Marketing Do

There are certain skills that many senior vice presidents of marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, creativity and communication skills.

When it comes to the most important skills required to be a senior vice president of marketing, we found that a lot of resumes listed 7.9% of senior vice presidents of marketing included business strategy, while 7.6% of resumes included product development, and 6.9% of resumes included revenue growth. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the senior vice president of marketing job title. But what industry to start with? Most senior vice presidents of marketing actually find jobs in the technology and health care industries.

How To Become a Senior Vice President Of Marketing

If you're interested in becoming a senior vice president of marketing, one of the first things to consider is how much education you need. We've determined that 48.3% of senior vice presidents of marketing have a bachelor's degree. In terms of higher education levels, we found that 41.1% of senior vice presidents of marketing have master's degrees. Even though most senior vice presidents of marketing have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a senior vice president of marketing. When we researched the most common majors for a senior vice president of marketing, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on senior vice president of marketing resumes include associate degree degrees or doctoral degree degrees.

You may find that experience in other jobs will help you become a senior vice president of marketing. In fact, many senior vice president of marketing jobs require experience in a role such as marketing vice president. Meanwhile, many senior vice presidents of marketing also have previous career experience in roles such as vice president or marketing director.

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Average Salary$213,302
Job Growth Rate8%

Senior Vice President Of Marketing Jobs

Senior Vice President Of Marketing Career Paths

Top Careers Before Senior Vice President Of Marketing

Top Careers After Senior Vice President Of Marketing

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Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Senior Vice President Of Marketing

Senior Vice Presidents Of Marketing in America make an average salary of $213,302 per year or $103 per hour. The top 10 percent makes over $307,000 per year, while the bottom 10 percent under $147,000 per year.
Average Salary
$213,302

Best Paying Cities

Average Salary
Salary Range199k - 354k$266k$266,041
Salary Range181k - 275k$224k$223,739
Salary Range154k - 319k$222k$222,361
Salary Range144k - 331k$219k$218,810
Salary Range138k - 299k$203k$203,460
Salary Range140k - 286k$200k$200,165
$107k
$354k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Senior Vice President, Marketing and Communications
Senior Vice President, Marketing and Communications
Easter Seals New Hampshire
Easter Seals New Hampshire
09/26/2020
09/26/2020
$100,00009/26/2020
$100,000
SVP of Marketing
SVP of Marketing
Red Rocks Credit Union
Red Rocks Credit Union
07/14/2020
07/14/2020
$115,00007/14/2020
$115,000
Senior Vice President of Marketing
Senior Vice President of Marketing
Harnham
Harnham
12/31/2019
12/31/2019
$250,00012/31/2019
$250,000
Senior Vice President of Marketing
Senior Vice President of Marketing
Host Analytics Inc.
Host Analytics Inc.
08/13/2019
08/13/2019
$235,00008/13/2019
$235,000
SVP, International Marketing
SVP, International Marketing
Warner Records Inc.
Warner Records Inc.
07/15/2019
07/15/2019
$195,00007/15/2019
$195,000
See More Recent Salaries

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Senior Vice President Of Marketing Demographics

Gender

male

63.9%

female

32.3%

unknown

3.8%

Ethnicity

White

75.3%

Hispanic or Latino

10.7%

Asian

7.3%

Foreign Languages Spoken

Spanish

39.3%

French

12.5%

German

7.1%
See More Demographics

Senior Vice President Of Marketing Education

Majors

Finance
10.7%

Degrees

Bachelors

48.3%

Masters

41.1%

Certificate

3.9%

Top Colleges for Senior Vice President Of Marketings

1. University of Georgia

Athens, GA

Tuition and fees
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI

Tuition and fees
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN

Tuition and fees
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN

Tuition and fees
$9,992
Enrollment
33,495

5. Howard University

Washington, DC

Tuition and fees
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH

Tuition and fees
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX

Tuition and fees
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA

Tuition and fees
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA

Tuition and fees
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY

Tuition and fees
$9,808
Enrollment
13,990
See More Education Info

Entry Level Jobs For Becoming A Senior Vice President Of Marketing

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Part Time
Internship
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Top Skills For a Senior Vice President Of Marketing

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 7.9% of senior vice presidents of marketing listed business strategy on their resume, but soft skills such as analytical skills and creativity are important as well.

Best States For a Senior Vice President Of Marketing

Some places are better than others when it comes to starting a career as a senior vice president of marketing. The best states for people in this position are Hawaii, Washington, California, and Idaho. Senior vice presidents of marketing make the most in Hawaii with an average salary of $204,570. Whereas in Washington and California, they would average $201,139 and $199,628, respectively. While senior vice presidents of marketing would only make an average of $192,208 in Idaho, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Senior Vice President Of Marketing Jobs:
953
Highest 10% Earn:
$273,000
Location Quotient:
1.23
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. California

Total Senior Vice President Of Marketing Jobs:
5,797
Highest 10% Earn:
$279,000
Location Quotient:
1.69
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Colorado

Total Senior Vice President Of Marketing Jobs:
639
Highest 10% Earn:
$275,000
Location Quotient:
1.03
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Senior Vice President Of Marketing Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a senior vice president of marketing. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

At Zippia, we went through countless senior vice president of marketing resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Write a Senior Vice President Of Marketing Resume

At Zippia, we went through countless senior vice president of marketing resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

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Top Senior Vice President Of Marketing Employers

1. Bank of America
4.8
Avg. Salary: 
$56,114
Senior Vice President Of Marketings Hired: 
76+
2. Citi
4.9
Avg. Salary: 
$73,912
Senior Vice President Of Marketings Hired: 
44+
3. Wells Fargo
4.8
Avg. Salary: 
$42,050
Senior Vice President Of Marketings Hired: 
14+
4. Sony Corporation of America
4.8
Avg. Salary: 
$70,486
Senior Vice President Of Marketings Hired: 
12+
5. SunTrust Banks
4.8
Avg. Salary: 
$49,834
Senior Vice President Of Marketings Hired: 
10+
6. JPMorgan Chase
4.9
Avg. Salary: 
$75,304
Senior Vice President Of Marketings Hired: 
9+

Senior Vice President Of Marketing Videos

Recently Added Senior Vice President Of Marketing Jobs

Updated October 2, 2020