FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
×
FIND
PERSONALIZED JOBS

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Become A Senior Vice President Of Marketing

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Senior Vice President Of Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $226,441

    Average Salary

What Does A Senior Vice President Of Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Senior Vice President Of Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Do you work as a Senior Vice President Of Marketing?

Senior Vice President Of Marketing Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Do you work as a Senior Vice President Of Marketing?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Head Of Marketing 2.3 years
Top Employers Before
Director 3.7%
President 2.5%
Top Employers After
President 8.8%
Principal 6.5%
Consultant 3.9%

Do you work as a Senior Vice President Of Marketing?

Senior Vice President Of Marketing Demographics

Gender

Male

64.7%

Female

33.0%

Unknown

2.4%
Ethnicity

White

63.7%

Hispanic or Latino

13.4%

Black or African American

11.7%

Asian

7.4%

Unknown

3.7%
Show More
Foreign Languages Spoken

Spanish

42.2%

French

11.1%

Italian

6.7%

Portuguese

4.4%

Chinese

4.4%

German

4.4%

Cantonese

4.4%

Japanese

4.4%

Russian

4.4%

Estonian

2.2%

Greek

2.2%

Dakota

2.2%

Mandarin

2.2%

Korean

2.2%

Finnish

2.2%
Show More

Senior Vice President Of Marketing Education

Schools

New York University

11.2%

Northwestern University

10.1%

Columbia University

9.3%

University of Southern California

7.5%

Harvard University

6.0%

Michigan State University

5.6%

University of Pennsylvania

5.6%

Cornell University

5.6%

Syracuse University

4.5%

University of Texas at Austin

4.1%

University of Michigan - Ann Arbor

3.7%

University of California - Berkeley

3.4%

Ohio State University

3.4%

Fordham University

3.4%

University of Denver

3.4%

University of Delaware

3.0%

Ithaca College

2.6%

George Washington University

2.6%

Stanford University

2.6%

Babson College

2.6%
Show More
Majors

Business

26.4%

Marketing

21.8%

Finance

10.1%

Management

8.4%

Communication

6.6%

Journalism

3.2%

Psychology

2.7%

Political Science

2.7%

Economics

2.4%

English

2.2%

Advertising

2.1%

Accounting

1.8%

Electrical Engineering

1.6%

Education

1.4%

Fine Arts

1.3%

Graphic Design

1.3%

Computer Science

1.1%

Public Administration

1.1%

Sociology

1.1%

Public Relations

1.0%
Show More
Degrees

Masters

43.2%

Bachelors

36.6%

Other

14.6%

Certificate

2.2%

Doctorate

2.1%

Associate

1.0%

Diploma

0.4%
Show More

Job type you want
Full Time
Part Time
Internship
Temporary

Real Senior Vice President Of Marketing Salaries

Job Title Company Location Start Date Salary
SR. Vice Pres., Customer Relationship Marketing & ABC, Inc. Burbank, CA Feb 06, 2011 $380,000
Senior Vice President, Global Marketing Tate & Lyle Ingredients Americas LLC Hoffman Estates, IL Oct 01, 2012 $375,000 -
$475,000
Senior V.P. & Chief Marketing Officer Atlas Air, Inc. NY Mar 04, 2010 $367,500
Senior Vice President, Corporate Marketing ELC Management LLC New York, NY Oct 01, 2012 $350,000 -
$750,000
SVP Marketing Operations & GO To Market Quiksilver, Inc. Huntington Beach, CA Sep 23, 2014 $325,000
Senior Vice President, Global Marketing L'Oreal USA, Inc. New York, NY Dec 05, 2015 $325,000
Senior Vice President, Global Marketing L'Oreal USA, Inc. New York, NY Dec 05, 2013 $320,000
SR VP Marketing Sanford L.P. Atlanta, GA Jul 15, 2016 $310,000
Senior Vice President, Global Field Marketing Ca, Inc. New York, NY Sep 14, 2012 $300,000
Senior Vice President-Marketing Operations Gtech Corporation Providence, RI Oct 01, 2011 $294,000
Senior Vice President, Marketing and Communications Unilife Medical Solutions, Inc. York, PA Mar 07, 2016 $245,000
Senior Vice President, Marketing and Communications Unilife Medical Solutions, Inc. York, PA Aug 28, 2016 $245,000
SVP-Membership and Marketing Pricesmart, Inc. Miami, FL Jun 19, 2015 $222,854
SVP Online Marketing Fareportal Inc. New York, NY Jul 09, 2013 $215,000
Senior Vice-President, Strategy and Marketing Hawaiian Telcom Communications, Inc. Urban Honolulu, HI Oct 01, 2011 $211,349 -
$295,000
Senior Vice President & Global Head of Marketing Sutherland Global Services, Inc. Pittsford, NY Feb 05, 2014 $208,458
Global Marketing, Senior Vice President Intralinks, Inc. New York, NY Aug 15, 2013 $201,000 -
$230,000
SVP, Marketing and Product Management Numark International, Inc. Cumberland, RI Apr 01, 2014 $200,000 -
$250,000
SVP New Development Marketing Douglas Elliman, LLC New York, NY Sep 21, 2016 $185,000
Senior Vice President of Marketing Romonet, Inc. Walnut Creek, CA Jan 10, 2015 $185,000
Senior Vice President-Marketing and Contracts Noble Drilling Services, Inc. Sugar Land, TX May 15, 2016 $183,477
Senior Vice President-Marketing Operations Gtech Corporation Providence, RI Nov 19, 2014 $183,000 -
$280,000
SR. Vice President of Marketing & Communications The Great Atlantic & Pacific Tea Company, Inc. Montvale, NJ Nov 01, 2009 $180,000 -
$500,000
Senior Vice President-Marketing and Contracts Noble Drilling Services, Inc. Sugar Land, TX Jul 07, 2014 $178,402
Senior Vice President-Marketing Whitney International University System, Ltd. Dallas, TX Jan 09, 2013 $175,000 -
$225,000
Senior Vice President, Global Marketing Intralinks, Inc. Waltham, MA Jan 20, 2015 $171,700 -
$270,800

No Results

To get more results, try adjusting your search by changing your filters.

Show More

How Would You Rate The Salary Of a Senior Vice President Of Marketing?

Have you worked as a Senior Vice President Of Marketing? Help other job seekers by rating your experience as a Senior Vice President Of Marketing.

Top Skills for A Senior Vice President Of Marketing

Show More

  1. Business Strategy
  2. Revenue Growth
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Developed senior executive's messaging/communication platforms across multiple channels to help drive understanding of Cisco business strategy and vision.
  • Achieved 21% sales revenue growth, generated an incremental $10 million in promotional value through partnership marketing with cable affiliates
  • Developed and implemented cross-functional team processes for Innovation & New Product Development that greatly accelerated time to market.
  • Worked extensively with the CitiBusiness Online team to identify appropriate product and user enhancements.
  • Transitioned homegrown lead management system to Web Sphere platform with increased functionality and flexibility for user population.

How Would You Rate Working As a Senior Vice President Of Marketing?

Are you working as a Senior Vice President Of Marketing? Help us rate Senior Vice President Of Marketing as a Career.

Rank:

Average Salary:

Top 10 Best States for Senior Vice Presidents Of Marketing

  1. Delaware
  2. Colorado
  3. New Jersey
  4. Rhode Island
  5. Virginia
  6. California
  7. Washington
  8. District of Columbia
  9. Pennsylvania
  10. Arkansas
  • (149 jobs)
  • (639 jobs)
  • (944 jobs)
  • (139 jobs)
  • (858 jobs)
  • (5,797 jobs)
  • (953 jobs)
  • (289 jobs)
  • (801 jobs)
  • (114 jobs)

Top Senior Vice President Of Marketing Employers

Jobs From Top Senior Vice President Of Marketing Employers

Senior Vice President Of Marketing Videos

Job In Sports: Senior VP of Marketing and Event Booking - Miami Marlins - Sean Flynn

5LINX Senior Vice President (SVP) Ted Crawford's 4yr journey to a better life

Related to your recently viewed content