Senior vice president of marketing demographics and statistics in the US
Senior vice president of marketing demographics research summary. Zippia estimates senior vice president of marketing demographics and statistics in the United States by using a database of 30 million profiles. Our senior vice president of marketing estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about senior vice presidents of marketing after extensive research and analysis:
- There are over 35,237 senior vice presidents of marketing currently employed in the United States.
- 33.6% of all senior vice presidents of marketing are women, while 66.4% are men.
- The average senior vice president of marketing age is 39 years old.
- The most common ethnicity of senior vice presidents of marketing is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Senior vice presidents of marketing are most in-demand in New York, NY.
- The manufacturing industry is the highest-paying for senior vice presidents of marketing.
- 10% of all senior vice presidents of marketing are LGBT.
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Senior vice president of marketing demographics by:
Senior vice president of marketing gender statistics
33.6% of senior vice presidents of marketing are women and 66.4% of senior vice presidents of marketing are men.
- Male, 66.4%
- Female, 33.6%
Senior vice president of marketing gender ratio
| Gender | Percentages |
|---|---|
| Male | 66.4% |
| Female | 33.6% |
Senior vice president of marketing gender pay gap
Women earn 93¢ for every $1 earned by men
Male income
$202,790
Female income
$188,038
Senior vice president of marketing gender ratio over time
This data breaks down the percentage of men and women in senior vice president of marketing positions over time. Currently, 33.6% of senior vice presidents of marketing are female.
Senior vice president of marketing gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 81.86% | 18.14% |
| 2011 | 81.63% | 18.37% |
| 2012 | 82.04% | 17.96% |
| 2013 | 82.00% | 18.00% |
| 2014 | 80.77% | 19.23% |
| 2015 | 80.45% | 19.55% |
| 2016 | 80.37% | 19.63% |
| 2017 | 79.65% | 20.35% |
| 2018 | 68.42% | 31.58% |
| 2019 | 67.47% | 32.53% |
| 2020 | 66.04% | 33.96% |
| 2021 | 66.38% | 33.62% |
Senior vice president of marketing related jobs gender ratio
We compared senior vice presidents of marketing with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Senior Vice President Of Marketing | 66% | 34% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Senior vice president of marketing demographics by race
The most common ethnicity among senior vice presidents of marketing is White, which makes up 74.6% of all senior vice presidents of marketing. Comparatively, 8.7% of senior vice presidents of marketing are Hispanic or Latino and 8.2% of senior vice presidents of marketing are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Senior vice president of marketing race
| Senior vice president of marketing race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Senior vice president of marketing race and ethnicity over time
See how senior vice president of marketing racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Senior vice president of marketing race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Senior vice president of marketing wage gap by race
According to our data, asian senior vice presidents of marketing have the highest average salary compared to other ethnicities. Black or african american senior vice presidents of marketing have the lowest average salary at $188,042.
| Ethnicity | Salary |
|---|---|
| Unknown | $201,429 |
| White | $200,227 |
| Black or African American | $188,042 |
| Asian | $226,882 |
| Hispanic or Latino | $199,312 |
Average senior vice president of marketing age
See how the average age of senior vice presidents of marketing varies based on ethnicity and gender.
Male
Female
Senior vice president of marketing age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Senior vice president of marketing age breakdown
The average age of senior vice presidents of marketing is 40+ years years old, representing 44% of the senior vice president of marketing population.
Senior vice president of marketing age breakdown
| Senior Vice President Of Marketing Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Senior vice president of marketing educational attainment
The most common degree for senior vice presidents of marketing is bachelor's degree, with 76% of senior vice presidents of marketing earning that degree. The second and third most common degree levels are master's degree degree at 19% and master's degree degree at 3%.
- Bachelor's, 76%
- Master's, 19%
- Associate, 3%
- Doctorate, 1%
- Other Degrees, 1%
Senior vice presidents of marketing by degree level
| Senior vice president of marketing degree | Percentages |
|---|---|
| Bachelor's | 76% |
| Master's | 19% |
| Associate | 3% |
| Doctorate | 1% |
| Other Degrees | 1% |
Senior vice president of marketing jobs you might like
Senior vice president of marketing wage gap by degree level
According to the data, senior vice presidents of marketing with a Doctorate degree earn more than those without, at $261,949 annually. With a Master's degree, senior vice presidents of marketing earn a median annual income of $247,311 compared to $210,149 for senior vice presidents of marketing with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $247,311 |
| Bachelor's Degree | $210,149 |
| Doctorate Degree | $261,949 |
Senior vice president of marketing employment statistics
Most senior vice presidents of marketing work for a private in the finance industry.
Company size where senior vice presidents of marketing work
Below, you can see the size of companies where senior vice presidents of marketing work.
Senior vice president of marketing jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 10% |
| 100 - 500 employees | 21% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 30% |
| > 10,000 employees | 28% |
Senior vice president of marketing jobs by company type
Employees with the senior vice president of marketing job title have their preferences when it comes to working for a company. For instance, most senior vice presidents of marketing prefer to work at private companies over public companies.
Senior vice president of marketing jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 38% |
| Private | 59% |
| Government | 1% |
Senior vice president of marketing jobs by industry
The most common industries for senior vice presidents of marketing are finance, media and technology.
Senior vice president of marketing industry statistics
| Industry | Percentages |
|---|---|
| Finance | 18% |
| Fortune 500 | 13% |
| Media | 12% |
| Technology | 10% |
| Retail | 6% |
| Hospitality | 5% |
| Manufacturing | 4% |
| Health Care | 4% |
| Professional | 4% |
| Insurance | 4% |
| Telecommunication | 3% |
| Internet | 2% |
| Transportation | 2% |
| Energy | 2% |
| Real Estate | 2% |
| Education | 2% |
| Pharmaceutical | 1% |
| Government | 1% |
| Automotive | 1% |
| Construction | 1% |
| Start-up | 1% |
| Non Profits | 1% |
| Agriculture | 1% |
Senior vice president of marketing turnover and employment statistics
Senior vice president of marketing unemployment rate over time
The unemployment rate for senior vice presidents of marketing between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Senior vice president of marketing unemployment rate by year
| Year | Senior vice president of marketing unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average senior vice president of marketing tenure
The average senior vice president of marketing stays at their job for 1-2 years, based on the 2,306 senior vice presidents of marketing resumes in Zippia's database.
Senior vice president of marketing tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 6% |
| 1-2 years | 37% |
| 3-4 years | 22% |
| 5-7 years | 16% |
| 8-10 years | 7% |
| 11+ years | 12% |
Senior vice president of marketing LGBT ratio compared to similar jobs
Review the percent of senior vice presidents of marketing that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| West Coast Sales Manager | 7.25% | 105,705 |
| Classified Advertising Supervisor | 9.54% | 4,380 |
| Senior Vice President Of Marketing | 9.86% | - |
| Director Of Special Events | 16.11% | 23,252 |
Similar senior vice president of marketing jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| West Coast Sales Manager | 7.25% | 105,705 |
| Classified Advertising Supervisor | 9.54% | 4,380 |
| Director Of Special Events | 16.11% | 23,252 |
Foreign languages spoken by senior vice presidents of marketing
The most common foreign language among senior vice presidents of marketing is Spanish at 39.3%. The second-most popular foreign language spoken is French at 12.5% and German is the third-most popular at 7.1%.
- Spanish, 39.3%
- French, 12.5%
- German, 7.1%
- Italian, 7.1%
- Cantonese, 5.4%
- Other, 28.6%
Senior vice president of marketing languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 39.3% |
| French | 12.5% |
| German | 7.1% |
| Italian | 7.1% |
| Cantonese | 5.4% |
| Other | 28.6% |
