Senior vice president of marketing job description

Fanatics is building a leading global digital sports platform to ignite and harness the passions of fans and maximize the presence and reach for hundreds of partners globally. Optimizing these long-standing partnerships, a database of more than 80 million global consumers and a trusted, recognizable brand name, Fanatics is expanding beyond its position as a global leader for licensed sports merchandise to now becoming a next-gen digital sports platform, featuring an array of offerings for fans across the sports ecosystem.

The Fanatics family of companies currently includes Fanatics Commerce, a vertically-integrated licensed merchandise business that has changed the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through a tech-infused approach to making and quickly distributing fan gear in today's 24/7 mobile-first economy; Candy Digital, a digital collectibles company that is partnering with prominent sports properties, including MLB and MLBPA, to build an official NFT ecosystem; Fanatics Collectibles, through Topps as a cornerstone of the business, building a new model for the collectibles and trading cards hobby with top leagues and players association partners; and Fanatics Betting & Gaming, a mobile betting, gaming and retail sportsbook platform. Fanatics' partners include all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA) and hundreds of collegiate and professional teams, which include several of the biggest global soccer clubs.

As a market leader with more than 9,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.

At Fanatics, we're a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support. We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.

This role will lead brand strategy and creative, retail brand marketing, state marketing and brand partnerships for FBG. This business first leader will partner with product and engineering leads within FBG and externally with brand and commercial leaders across Fanatics HoldCo organization. You will be instrumental in implementing a One Fanatics strategy, an aligned vision to create the #1 sports fandom ecosystem in the world.

ResponsibilitiesShaping the FBG brand design system with creative leads and agency partners Developing and executing all outbound brand marketing Partnering with marketing lead peers to ensure continuity of all marketing materials across paid media, owned social, on platform and through CRM, loyalty and VIP. Lead national brand campaigns, state by state marketing launches and on platform brand voice Co-management of existing national assets with Fanatics Commerce business. Partner with Category Marketing to develop a strong category offense maximizing FBG brand and revenue opportunities across key verticals of Football, Basketball, Baseball, Soccer and other categories as the business grows and reacts to the marketplace.

Experience and SkillsYou are best in class at marketing. Your strategy, execution and leadership capabilities are proven many times over. Minimum 10 years experience working in a matrix organization for world class tech or sport organizations Minimum 3 years experience working on a tech product and partnering with product team to bring product to market Passion for and knowledge of sports category and has a proven track record of developing strategy and deploying execution in the sports space Mastery in matrix leadership involving complex reporting structures and layered company structures High level of full funnel media knowledge and comms planning across a diverse set of paid, owned and earned assets. You love the media as much or more than you love the creative. Ability to be scrappy with production and media dollars to maximize reach and frequency among various consumer/category segments simultaneously Curious and fast learner willing to dive in to sports betting and become proficient in consumer/industry insights and functionality Open to regular travel to events and other Fanatics offices for various offsite and team meetings

Ensure your Fanatics job offer is legitimate and don't fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics or Fanatics Brand email address (this includes @betfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.

Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics' fair labor practices.
NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or other types of positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

The US Personal Banking and Wealth Management Marketing organization drives all aspects of the customer lifecycle, from Acquisition, to Engagement to Retention, across all major Business Units in Citi's Personal Bank - Branded Cards and Lending, Lending Bank and Mortgage, Wealth and Citi Lending Services. The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi - increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship. The organization develops the strategies and plans that deliver sizable revenue, deposits and sales with substantial budget and headcount.

The SVP of ECM Strategy and Planning will report to the Head of ECM Strategy and Operations. This role will be responsible for developing and partnering on the key analytic questions and priorities for the ECM Marketing organization, and for driving a robust annual planning process across each Line of Business and for ECM Marketing in total.
Responsibilities:
ECM Analytic Priorities Development: Develop and defend a view to the key analytic questions and priorities that can unlock growth for ECM across each LOB and partner with USCA and Finance partners to drive to clear and concrete answers. Frame hypotheses, actively partner on analysis and test design, and jointly report out on results. Analyses will span offer structure and financial evaluations (PAD/PERA), financial impact/incrementality, etc. Act as liaison to USCA for ECM Marketing and advise on any and all major analyses across ECM. ECM Business Case Development: Drive the quantitative sizings for all potential strategies and tactics, including new offers/channels (e.g. Digital Checking), new delivery mechanisms (e.g. triggers or “always on”), etc. Analysis will include high level and detailed business cases and sizings, as well as scenarios, partnering with USCA and Finance. Track and manage all Business Cases and investments to ensure performance is delivering as expected or recommend course change as needed. Provide clear, concise views and defense of business cases in written and verbal form ECM Annual Plan Process: Lead and drive the Annual Plan process for all LOB's, including a view across ECM, Acq and ATL/Media for both Retail and Wealth (in addition to ECM view). Set calendar, highlight issues and questions, and drive development in close conjunction with USCA, Marketing Finance and Head of ECM Business ManagementECM Monitoring: Lead monitoring of major KPI's (e.g. Deposits, Sales) and report on misses/gains with reasons for miss and plan of action to address. Partner with USCA and the individual ECM Marketing teams to closely track ECM Marketing performance and develop “reforecasts” as needed along with sized plans to close gaps. Develop set of KPI's working closely with Marketing Strategy and Operations team and develop a monitoring cadence, template, and system to report.

Qualifications:
Bachelor's Degree in economics, finance, accounting, engineering, mathematics, statistics, business, computer science or related quantitative discipline and 10 plus years of progressive post-baccalaureate experience. Alternatively, Master's degree in one of the above fields. Experience must include Strong financial and quantitative analytical skills, particularly with financial management and forecasting; high degree of comfort with financial services P&L's and P&L drivers (credit cards and/or retail banking). Ability to scope and direct quantitative analysis for both direct and indirect reports Demonstrated experience in scenario development and forecasting to aid in business case development for portfolio growth and marketing investment. Deep familiarity with financial services industry and competitor products/services, as well as the impact of various decisions on financial performance;Strong experience in scoping and creating KPI's and metrics and developing metrics dashboards High degree of comfort with structuring analysis using large data sets; e.g. setting up Access queries, designing macros in ExcelDemonstrated experience in project management, ensuring multiple initiatives across USCB are proceeding per Plan and adjusting/refining as needed Experience managing cross functional areas with direct/indirect reports (e.g. risk, finance, decision management, marketing, operations) Consistently demonstrates clear and concise written and verbal communication

-------------------------------------------------
Job Family Group:
Marketing
-------------------------------------------------
Job Family:
Marketing Program Management
------------------------------------------------------
Time Type:
Full time
------------------------------------------------------
Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.
View the EEO Policy Statement.
View the Pay Transparency Posting
-----------------------------
Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.

• 15 years of marketing experience with a focus on global brand marketing, consumer engagement, communications
• A mission-driven executive with commercial sensibilities and demonstrated marketing experience, ideally with consumer-driven for-profit and/or non-profit organizations with high brand recognition
• Demonstrated expertise in global brand management, brand strategy, franchise management, PR and communications
• Proven track record of building a path for new content opportunities across multiple lines of business
• Previous successful experience managing consumer brands, and promotional partner development and management globally
• Superior knowledge of translating research insights into marketing and messaging strategies as well as to ability use qualitative and quantitative research to initiate, shape and inform key initiatives
• Must be familiar with managing corporate brand positioning and narrative, and serving a broad array of constituents which range from kids, individual donors, philanthropic and corporate partners, consumers, and social media channels
• Ability to determine and communicate the organization's strategic direction and vision and describe these in a clear, engaging and exciting way, enabling team members to understand how it affects their job
• Ability to see long-term business implications and marketing's role relative to big picture issues
• A results-driven, collaborative leader with demonstrated experience leading multi-disciplinary teams
• The ideal candidates must have an affinity for philanthropic work and making a difference for children
• Deep knowledge of the marketing process from initial briefing to execution and analysis
• Track record of consumer marketing success, with demonstrable and meaningful customer acquisition, retention and business results
• Ability to leverage the value of the brand, build upon it, and be scrappy
• Excellent writing skills and strong editorial sensibility, capable of prioritizing and distilling information to achieve maximum impact with messaging
• Expertise in Media and Children's preferred

Other Characteristics

• Ability to value and prioritize management; hands-on leader who can build and lead a collaborative team
• Strong initiative, collaborative skills and the ability to build consensus, overcome obstacles, and get things done
• Demonstrated experience building successful cross-functional relationships at all levels
• Strong multi-tasker with excellent organizational skills who can focus on big picture as well as pay attention to detail
• Affinity for philanthropic work and making a difference for children in need
• Motivation and commitment to contribute to an organizational culture built upon trust, integrity, inclusion and respect
• Global mindset, intercultural appreciation and sensitivity
• Relationship builder and collaborator with the ability to listen and respond to a wide variety of constituencies
• Self-aware and understands how words and actions impact others
• Results-driven individual who sets and achieves challenging goals while recognizing and acting on opportunities, perseveres in the face of adversity and translates ideas into action
• An inspirational and mobilizing change agent with knowledge of developing a globally integrated organization; both relating to culture/people and systems/processes
• A strong decision-maker who can spot and generate well-formed ideas
• Strong creative and curious predisposition
• Excellent storyteller and influencer
• The finalist will demand of him/her/themselves and of others the highest professional standards and personal and professional integrity

Equal Opportunity Employer/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity