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Senior vice president of marketing skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Erin Steffes Ph.D.,
Erin Steffes Ph.D.
Senior vice president of marketing example skills
Below we've compiled a list of the most critical senior vice president of marketing skills. We ranked the top skills for senior vice presidents of marketing based on the percentage of resumes they appeared on. For example, 13.4% of senior vice president of marketing resumes contained digital marketing as a skill. Continue reading to find out what skills a senior vice president of marketing needs to be successful in the workplace.

15 senior vice president of marketing skills for your resume and career

1. Digital Marketing

Here's how senior vice presidents of marketing use digital marketing:
  • Optimized digital marketing ROI by 28% by improving attribution methodologies and implementing several innovative initiatives focused on the customer experience.
  • Developed and implemented Fleet's initial digital marketing platforms to include online Internet application and customer service online functionality.

2. Analytics

Here's how senior vice presidents of marketing use analytics:
  • Established and managed an innovative direct response performance measurement, reporting and analytics practice around the business.
  • Develop and maintain key performance indicator scorecard using Google Analytics and internally created tools.

3. Business Strategy

The decisions and plans formulated by businesses that help them in achieving their business objective and milestones are referred to as business strategy. It allows companies to secure a competitive status in the market against other contenders. Companies form business strategies for longer terms such as 5 - 10 years, that helps staff in working towards a unified objective.

Here's how senior vice presidents of marketing use business strategy:
  • Developed senior executive's messaging/communication platforms across multiple channels to help drive understanding of Cisco business strategy and vision.
  • Provided key leadership and direction for cross-functional team in development of integrated business strategy and market positioning.

4. SVP

SVP stands for Senior Vice President -- a senior role at most organizations and companies.

Here's how senior vice presidents of marketing use svp:
  • Support revenue and operational targets for SVP of Operations and Branch Staff through lead generation and retention initiatives.
  • Approached by SVP head of pension products to lead initiative for re-packaging targeted pension products and services.

5. Integrated Marketing

Here's how senior vice presidents of marketing use integrated marketing:
  • Hired to establish integrated marketing/communications division.
  • Defined, developed and managed global business partnerships for integrated marketing programs, resulting in expanded thought leadership through multiple channels.

6. Marketing Campaigns

Here's how senior vice presidents of marketing use marketing campaigns:
  • Provided leadership and direction to marketing communication team to guide in developing and implementing direct marketing campaigns to existing customers.
  • Managed weekly, monthly, seasonal, and annual marketing campaigns domestically and internationally.

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7. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how senior vice presidents of marketing use crm:
  • Established innovation pipeline process within marketing team to fully utilize new e-commerce and CRM capabilities developed by the circulation team.
  • Managed CRM data and customized reports on implementations, enhancements and opportunities.

8. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how senior vice presidents of marketing use product development:
  • Spearhead all product development and enhancement initiatives from idea generation, business analysis and technical implementation to marketing and distribution strategies.
  • Initiated product planning committee and implemented the 5 Phase Product Development Process which increased team ownership and assured timely market introductions.

9. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how senior vice presidents of marketing use market research:
  • Market research and demographic marketing strategy development & implementation.
  • Commenced market research and competitive analysis efforts.

10. B2B Marketing

Here's how senior vice presidents of marketing use b2b marketing:
  • Conducted process, content, vendor and user satisfaction assessment and identified sub-optimal return on a $21MM B2B marketing investment.
  • Drive monthly top level program reporting across all consumer and B2B marketing and report out to Yahoo!

11. Revenue Growth

Here's how senior vice presidents of marketing use revenue growth:
  • Managed the full marketing mix, creating innovative campaigns and marketing initiatives that generated profitable revenue growth and competitive differentiation.
  • Achieved 21% sales revenue growth, generated an incremental $10 million in promotional value through partnership marketing with cable affiliates

12. ROI

Here's how senior vice presidents of marketing use roi:
  • Collaborated with business partners to define goals and execute ROI maximizing strategies/tactics.
  • Secured ROI of more than 1,000% with local, regional and national media including CNBC, USA Today and NPR.

13. Project Management

Here's how senior vice presidents of marketing use project management:
  • Developed new, improved process for marketing department project management and creative development that increased productivity and lowered costs.
  • Developed project management system to control allocation of professional resources and scheduling to cost estimates.

14. SEO

Here's how senior vice presidents of marketing use seo:
  • Doubled revenue from $700 million to $1.4 billion by revamping all PPC and SEO strategies and execution.
  • Migrated from traditional media to a heavy digital, SEO -SEM strategy reducing operating costs by $22MM.

15. Channel Marketing

Here's how senior vice presidents of marketing use channel marketing:
  • Researched and developed a recommended a cross-channel marketing strategy that was approved by company executive management for implementation.
  • Established content marketing and channel marketing architecture.
top-skills

What skills help Senior Vice Presidents Of Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on senior vice president of marketing resumes?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.

What soft skills should all Senior vice presidents of marketing possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for Senior vice presidents of marketing?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What senior vice president of marketing skills would you recommend for someone trying to advance their career?

Stephanie DellandeStephanie Dellande LinkedIn profile

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young Senior vice presidents of marketing need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a senior vice president of marketing stand out to employers?

Ira Harris Ph.D.Ira Harris Ph.D. LinkedIn profile

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.
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List of senior vice president of marketing skills to add to your resume

Senior vice president of marketing skills

The most important skills for a senior vice president of marketing resume and required skills for a senior vice president of marketing to have include:

  • Digital Marketing
  • Analytics
  • Business Strategy
  • SVP
  • Integrated Marketing
  • Marketing Campaigns
  • CRM
  • Product Development
  • Market Research
  • B2B Marketing
  • Revenue Growth
  • ROI
  • Project Management
  • SEO
  • Channel Marketing
  • Business Development
  • Oversight
  • Brand Awareness
  • Lead Generation
  • Brand Marketing
  • Content Marketing
  • Brand Positioning
  • R
  • SEM
  • Customer Acquisition
  • Web Site
  • Strategic Partnerships
  • CMO
  • B2C
  • Brand Development
  • Direct Reports
  • Creative Development
  • Demand Generation
  • Business Plan
  • Digital Strategy
  • Product Management
  • Value Proposition
  • Press Releases
  • External Communications
  • Real Estate
  • Strategic Plan
  • Strategic Direction
  • Corporate Communications
  • Marketing Mix
  • B Testing
  • Creative Services
  • Media Planning
  • Communications Strategy
  • Product Line

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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