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Become A Senior Vice President Of Marketing In Los Angeles, CA

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Working As A Senior Vice President Of Marketing In Los Angeles, CA

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $139,080

    Average Salary

What Does A Senior Vice President Of Marketing Do At MGM Resorts International

* Oversee the development of strategies that generate incremental spend, drive customer loyalty and increase brand awareness
* Evaluate and make recommendations on opportunities to expand loyalty program to non-gaming customers as well as the potential for a long term loyalty platform
* Drive innovative and progressive strategies to make M life engagement self-service
* Partner with new properties to onboard and operationalize the M life program.
* Drive a holistic customer acquisition approach that leverages multiple channels
* Collaborate closely with cross-functional teams, including direct marketing, brand marketing and media to maximize customer acquisition, awareness and engagement
* Oversee the educational methodologies for new members on program value proposition and benefits at sign-up and throughout the member life-cycle
* Drive existing partnership strategy and evaluate new partner proposals.
* Partner closely with Enterprise Analytics to forecast and analyze key customer statistics and trends for the M life Credit Card P&L
* Develop new program ideas and member enhancements as well as ensure business requirements and use cases are documented.
* Other job related duties as requested
* SUPERVISION:Vice President
* Loyalty Marketing (1)Oversight of Loyalty Marketing Team

What Does A Senior Vice President Of Marketing Do At Salesforce.Com, Inc.

* Lead a team of industry marketers and influence cross-functional departments to align Salesforce around an Industry strategy
* Lead and grow a team of people passionate about industry solutions, customer success, business transformation, and growing Salesforce revenue
* Define and align all marketers to a unified content development and asset management approach to improve quality of and access to the very best marketing assets
* This team does the following:
* Produce differentiated visions for the future of each industry and supporting industry-specific marketing & enablement assets.
* Grow pipeline through integrated marketing campaigns.
* Manage and execute third-party events to generate awareness and drive pipeline for top industries.
* Launch industry-specific products to drive pipeline and revenue for critical products.
* Infuse customer success, industry domain expertise and relevance into cross-product campaigns designed to drive pipe-gen, ROI, and industry awareness
* Define and build unique learning experiences as a means to improve effectiveness of message delivery
* Ensure all aspects of positioning are incorporated in our outbound communication

What Does A Senior Vice President Of Marketing Do At Combined Insurance

* Develop and implement end-to-end integrated marketing strategies to generate demand and support PRS execution against its goals, including, for example:
* o Articulate compelling value proposition and differentiation for all PRS products and services, across all geographical regions and core audiences (prospects, clients, agents and influencers), aligned with overall PRS targeting, positioning and messaging.
* o Develop point of sale multimedia (print, digital, video, other) content and platforms, B2B and B2C, to drive engagement and education on PRS products and services.
* o Initiate, develop and execute marketing programs and campaigns to promote products and services.
* o Together with subject matter experts such as digital marketing, customer experience and communications teams, develop integrated multichannel campaigns to all core audiences to draw them to customized journeys, promote PRS products and services and gradually improve funnel conversion.
* Serve as PRS Marketing’s central point of contact and relationship manager with PRS Sales and Distribution, Underwriting and Product functions, ensuring alignment of marketing strategies with business objectives and supporting Marketing colleagues in developing and driving initiatives aligned with business priorities.
* Build and develop the Marketing Programs team and ensure ongoing career development and employee engagement

What Does A Senior Vice President Of Marketing Do At Synchrony Financial

* Partner with business and client team to lead, develop, implement, and monitor dynamic annual growth plans.
* Lead and develop team of client marketing professionals.
* Establish and develop key relationships at senior levels of partner organization.
* Understand and incorporate the client’s key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.
* Optimize contractual marketing spend and pursue additional funds to meet growth goals.
* Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.
* Manage all aspects of the value proposition, including tracking industry trends, competitor’s and customer experience metrics.
* Ensure program profitability and penetration through continued enhancements.
* Drive program to effectively work in an omni-channel environment.
* Ensure digital assets are in place and optimized.
* Push for cutting edge thinking and agenda.
* Monitor & manage performance of all key credit and marketing metrics vs. plan.
* Assist in the development of the Synchrony Financial planning cycle.
* Perform other duties and/or special projects as assigned

What Does A Senior Vice President Of Marketing Do At MGM Resorts International

duties as requested

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How To Become A Senior Vice President Of Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Vice President Of Marketing jobs

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Senior Vice President Of Marketing Demographics


  • Male

  • Female

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Japanese

  • Italian

  • Portuguese

  • German

  • Russian

  • Korean

  • Estonian

  • Chinese

  • Dakota

  • Greek

  • Armenian

  • Cantonese

  • Finnish

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Senior Vice President Of Marketing

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Senior Vice President Of Marketing Education

Senior Vice President Of Marketing

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Real Senior Vice President Of Marketing Salaries

Job Title Company Location Start Date Salary
SR. Vice Pres., Customer Relationship Marketing & ABC, Inc. Burbank, CA Feb 06, 2011 $380,000
Senior Vice President, Worldwide Theatrical Marketing Twentieth Century Fox Film Corporation Los Angeles, CA Dec 14, 2017 $357,000
Senior VP, Marketing & Solution/Product Management Varentec Santa Clara, CA Sep 18, 2018 $268,279
Senior Vice President, Head of Global Marketing 2K Games, Inc. Novato, CA Apr 01, 2018 $260,000 -
SR. Vice President, Strategic Marketing Clinical Micro Sensors, Inc. Carlsbad, CA Oct 03, 2011 $240,000
Senior Vice President (SVP), Marketing Smartrecruiters Inc. San Francisco, CA Dec 23, 2013 $225,000
Senior Vice President Interactive Marketing Sector DMG World Media Larkspur, CA Jul 15, 2009 $225,000
Senior VP, Marketing & Solution/Product Management Varentec Santa Clara, CA Sep 18, 2015 $225,000
SVP, Marketing Moderati, Inc. San Francisco, CA Jan 20, 2010 $200,000
Senior Vice President of Marketing Romonet, Inc. Walnut Creek, CA Jan 10, 2015 $185,000
Senior Vice President, Brands and Marketing Loews Hotel Holding, Inc. Santa Monica, CA Apr 20, 2018 $180,669 -
Senior Vice President of Marketing Myriad Pictures, Inc. Santa Monica, CA Jan 01, 2013 $138,000

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Top Skills for A Senior Vice President Of Marketing


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Top Senior Vice President Of Marketing Skills

  1. Business Strategy
  2. Revenue Growth
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Created strategic plans for online channel including content creation, development, and business strategy.
  • Enhanced client relationships, drove revenue growth, and assisted development of corporate growth strategies.
  • Developed and implemented choice model market simulation capabilities for new product development.
  • Developed communications and advertising plans including financial directives required to accomplish strategic objectives.
  • Managed major online advertising and social media initiatives including agencies for the Consumer Group.

Top Senior Vice President Of Marketing Employers

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