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Become A Senior Vice President, Sales

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Working As A Senior Vice President, Sales

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $177,528

    Average Salary

What Does A Senior Vice President, Sales Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Senior Vice President, Sales

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Senior Vice President, Sales jobs

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Average Length of Employment
Vice President 4.3 years
OEM Sales Manager 3.7 years
Sales Manager 3.6 years
Sales/Marketing 3.6 years
Director Of Sales 3.6 years
Head Of Sales 3.0 years
Sales Team Manager 2.9 years
Top Employers Before
President 3.4%
Director 3.0%
Top Employers After
President 7.1%
Consultant 4.2%
Owner 2.2%
Principal 2.2%

Senior Vice President, Sales Demographics

Gender

Male

76.0%

Female

21.8%

Unknown

2.2%
Ethnicity

White

84.9%

Hispanic or Latino

7.9%

Asian

5.5%

Unknown

1.3%

Black or African American

0.5%
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Languages Spoken

Spanish

35.5%

German

12.9%

French

12.9%

Chinese

6.5%

Portuguese

4.8%

Dutch

4.8%

Carrier

3.2%

Mandarin

3.2%

Italian

3.2%

Swedish

1.6%

Vietnamese

1.6%

Japanese

1.6%

Greek

1.6%

Slovak

1.6%

Arabic

1.6%

Afrikaans

1.6%

Cree

1.6%
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Senior Vice President, Sales Education

Schools

Boston College

6.6%

Harvard University

6.3%

Boston University

6.3%

New York University

5.9%

University of Phoenix

5.9%

Northwestern University

5.6%

Hofstra University

5.6%

Villanova University

5.2%

Northern Illinois University

5.2%

Michigan State University

4.9%

University of Georgia

4.9%

University of Florida

4.5%

Syracuse University

4.2%

University of Pennsylvania

4.2%

Temple University

4.2%

Cornell University

4.2%

Duke University

4.2%

Northeastern University

4.2%

Fairleigh Dickinson University

3.8%

San Diego State University

3.8%
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Majors

Business

36.9%

Marketing

13.9%

Finance

9.2%

Management

6.3%

Communication

4.2%

Economics

3.8%

Political Science

3.5%

Psychology

3.2%

Accounting

3.2%

History

2.2%

Education

1.9%

English

1.8%

Liberal Arts

1.6%

General Sales

1.4%

Computer Science

1.3%

Electrical Engineering

1.2%

Business Economics

1.2%

Biology

1.2%

International Business

1.1%

Journalism

1.1%
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Degrees

Bachelors

51.7%

Masters

24.7%

Other

17.4%

Associate

2.6%

Certificate

2.1%

Doctorate

1.2%

License

0.2%

Diploma

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Senior Vice President, Sales Salaries

Job Title Company Location Start Date Salary
Senior Vice President, Global Sales Starwood Hotels & Resorts Worldwide, Inc. Stamford, CT Sep 13, 2016 $423,300
Senior Vice President, Global Sales & Account Mana Ascent Media Group, LLC Santa Monica, CA Dec 01, 2009 $400,000 -
$450,000
Services Sales Senior Vice President Oracle America, Inc. CA Sep 19, 2013 $400,000
Senior Vice President, Global Sales and Marketing Catalent Pharma Solutions Somerset, NJ Sep 03, 2013 $395,000
Senior Vice President, Retail Sales Comcast Cable Communications, LLC Philadelphia, PA Oct 01, 2012 $390,000
Group President, Sterile Technologies & SR VP Sale Catalent Pharma Solutions Somerset, NJ Sep 03, 2010 $366,030
Senior Vice President Sales Inthinc Technology Solutions Inc. Salt Lake City, UT Jan 07, 2016 $320,000
Senior Vice President-Global Sales Aspen Technology, Inc. Burlington, MA Sep 05, 2014 $300,000
Senior Vice President-Global Sales American Airlines, Inc. Fort Worth, TX Jan 09, 2016 $300,000 -
$450,000
Senior VP Sales Infoblox Inc. Santa Clara, CA Aug 24, 2014 $300,000
Senior Vice President, Global Sales Hubspot Inc. Cambridge, MA Sep 20, 2014 $281,250
Senior VP, Sales Hubspot Inc. Cambridge, MA May 09, 2015 $281,250
Senior VP, Global Sales Hubspot Inc. Cambridge, MA Oct 09, 2016 $281,250
SR. VP, Sales, Marketing & Business Development Skorpios Technologies, Inc. Albuquerque, NM Sep 23, 2014 $230,000
Senior VP Sales BMC Software, Inc. Houston, TX Aug 16, 2016 $229,000 -
$550,008
Senior Vice President of Sales and Operations Hewitt Associates LLC San Francisco, CA Dec 01, 2014 $215,000
Vice President, Senior Sales Carnegie, Inc. New York, NY Oct 01, 2013 $214,032 -
$300,000
SVP-European Institutional Equities Sales HSBC Securities (USA) Inc. New York, NY Apr 04, 2014 $212,500
SVP-European Institutional Equities Sales HSBC Securities (USA) Inc. New York, NY Apr 04, 2011 $212,500
Senior Vice President, Indian Subcontinent Equities Sales Auerbach Grayson & Company New York, NY Sep 13, 2016 $206,232
SVP Sales Controlco Pleasant Hill, CA Mar 11, 2016 $180,336
Senior Vice President Sales and Marketing Fujifilm Recording Media U.S.A., Inc. Valhalla, NY Feb 09, 2010 $180,000 -
$190,000
Senior Vice President, Software Sales, Services & Hewlett Packard Company Palo Alto, CA Jan 24, 2011 $177,528 -
$575,000
Vice President, Senior Sales Carnegie, Inc. New York, NY Dec 15, 2010 $175,000 -
$300,000
Senior Vice President Sales and Marketing Fujifilm Recording Media USA, Inc. Valhalla, NY Mar 08, 2011 $170,000 -
$190,000
SR. Vice President-Provider Sales Reventics, Inc. Bridgewater, NJ Apr 04, 2016 $170,000
Senior Vice President Sales Controlco Pleasant Hill, CA Sep 01, 2015 $169,458 -
$170,000
Senior Vice President Sales and Trading Ultralat Capital Markets Miami, FL Jul 22, 2016 $167,024

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Top Skills for A Senior Vice President, Sales

MarketStrategyRevenueGrowthNewProductDevelopmentFinancialInstitutionsBusinessDevelopmentPSalesRevenueValuePropositionSalesOrganizationCustomerServiceSVPAnnualRevenueNewSalesSaasCRMDirectReportsGlobalSalesDirectSalesMarketShareAnnualSalesSalesProcess

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Top Senior Vice President, Sales Skills

  1. Market Strategy
  2. Revenue Growth
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Worked with Chief Marketing Officer on go to market strategy and regional launch events.
  • Helped bank meet goal of double-digit revenue growth; achieved incremental revenue of $52 million in the first year.
  • Created a foundation for new product development concentrating on profitable difficult to produce products.
  • Leveraged introductions from existing clients to access a target market comprised of U.S. high net worth individuals and European financial institutions.
  • Capitalize on opportunities for revenue growth through integrated business development and account management.

Top Senior Vice President, Sales Employers

Senior Vice President, Sales Videos

Bob Horner, Senior Vice President, Sales, Bombardier Business Aircraft

Sales Compensation Trends: 2012 Survey Results

Shri C J Singh, Sr Vice President Sales & Marketing, Wave Infratech

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