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The differences between senior vice presidents, sales and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a senior vice president, sales and a director of sales and marketing. Additionally, a senior vice president, sales has an average salary of $204,086, which is higher than the $117,348 average annual salary of a director of sales and marketing.
The top three skills for a senior vice president, sales include SVP, customer satisfaction and sales process. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.
| Senior Vice President, Sales | Director Of Sales And Marketing | |
| Yearly salary | $204,086 | $117,348 |
| Hourly rate | $98.12 | $56.42 |
| Growth rate | 5% | 5% |
| Number of jobs | 95,412 | 132,459 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A senior vice president of sales is responsible for monitoring the sales performance of an organization, ensuring that the sales results meet the targets and requirements for business functions. Senior vice president of sales coordinate with sales leads in developing and analyzing current trends to generate resources that would increase revenues and profitability. They also check the quality of marketing campaigns, promotional materials, and market presence and adjust plans as needed to achieve public demands and global competitiveness. A senior vice president of sales tracks data and statistical and handles areas of improvement to strategize techniques in building brand image and awareness.
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Senior vice presidents, sales and directors of sales and marketing have different pay scales, as shown below.
| Senior Vice President, Sales | Director Of Sales And Marketing | |
| Average salary | $204,086 | $117,348 |
| Salary range | Between $128,000 And $324,000 | Between $73,000 And $188,000 |
| Highest paying City | Seattle, WA | Urban Honolulu, HI |
| Highest paying state | Alaska | Hawaii |
| Best paying company | OmniVision Technologies | Quidel |
| Best paying industry | Telecommunication | Manufacturing |
There are a few differences between a senior vice president, sales and a director of sales and marketing in terms of educational background:
| Senior Vice President, Sales | Director Of Sales And Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between senior vice presidents, sales' and directors of sales and marketing' demographics:
| Senior Vice President, Sales | Director Of Sales And Marketing | |
| Average age | 46 | 46 |
| Gender ratio | Male, 85.6% Female, 14.4% | Male, 62.1% Female, 37.9% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |