Senior web analyst job description

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What We'll Bring:
We are a trusted partner to businesses and consumers around the world. In 33 countries, TransUnion helps more than 45,000 businesses manage risk, reduce costs and improve lending decisions. We also maintain credit histories on more than 500 million consumers around the globe, helping them achieve their financial goals.

We're looking for web developer with excellent HTML/CSS knowledge, a sound understanding of web standards and best practices, experience using content management systems like Adobe Experience Manager and an eye for good front-end design. You'll have excellent communication skills and be comfortable working independently and collaboratively as part of a team.

What You'll Bring:
What You'll Bring:
Write, modify and troubleshoot HTML/CSS/JS code, either from scratch or through adaptation of existing software or framework packages to meet project requirements.Ability to test code changes through cross-browser testing to identify and resolve technical issues.Understanding of Responsive Web Design and ability to code using responsive frameworks (Bootstrap, Angular.js, etc.) Understanding of W3C standards as well as browser-specific bugs and variations, including Chrome, Safari, IE and Mozilla.Experience with website performance analytics, SEM, and SEO and confident at learning, testing and adopting new tools.Minimum 2+ years hands-on experience with a corporate Web property (Internet, Intranet, Extranet).Experience with the information architecture, page design, and usability testing within a web environment.Familiarity with Adobe Experience Manager content management system or similar web CMS.Ability to work and thrive in a fast-paced, constantly evolving work environment.Bachelor's degree or equivalent work experience.

Impact You'll Make:
You will help maintain the integrity of the TransUnion across our global footprint working with existing templates in AEM to ensure a consistent brand presence and strong user experience. Your work will support teams during our migration as well as support groups with deeper front-end development needs meet their business objectives through intuitive design and web flow. You will have a chance to influence process, workflow, and how we present digital experiences to our users.

TransUnion Job Title

Sr Analyst, Web Design

Senior Analyst, Web Analytics Location: Burbank, CA Duration: 2 years with possible contract to hire Description:

+ Responsible for using analytic methods to implement business solutions and to support management decision-making.

Major Responsibilities: - Under supervision, collects data and conducts quantitative and qualitative analysis - Contributes to problem solving and process design efforts - Assists in development of data collection and analytic tools - Uses multivariate statistical analysis techniques to analyze data and produce preliminary reports - Performs marketing campaign management activities using database management tools - Ensure data integrity and consistency is achieved across relevant Sales and Marketing systems Minimum Requirements: - Bachelor's degree is required. A major or minor in a quantitative discipline such as computer science, engineering, statistics or math OR relevant experience is preferred Preferred Qualifications: - Prior experience in database marketing, reporting, market profiling or general analytics - Understanding of SAS, SPSS or other statistical analysis package - Proven ability to interpret data and express implications of analysis to clients. Qualifications: - BA/BS degree required in statistics, economics, mathematics, or other quantitative discipline. Advanced degree preferred. - 1-3 years' experience in a quantitative business analytics analytics role, online analytics experience preferred - Experience in the analysis of large data sets to develop insights and learnings (data mining) - Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations - Experience building statistical models such as linear regression, logistic regression, time series, etc. - Experience with statistical analysis and BI software such as SAS, SQL, R, Python, and Tableau highly preferred. - Knowledge of visual techniques for data analysis and presentation - Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy. - Ability to work independently and in a team environment - A self-directed individual who operates with focus and discipline. Job Description:

+ The Senior Manager of Analytics will develop our analytics strategy, data collection, analysis, and reporting. Candidate are a strategic thinker with strong analytical skills who will develop reports, analyze trends, present research and findings to a cross-functional team, and recommend improvements. Candidate will ensure site experiences are continually optimized to drive growth while identifying and prioritizing optimization and A/B testing opportunities. This position requires extensive experience with online, consumer-facing properties and a deep understanding of analytics, good user experiences, and what drives conversion and retention.

Major Responsibilities/Function: - Track, report and analyze website analytics and customer behavior to identify trends and put a spotlight on pain points impacting our customer. - Work with the Analytics Manager and the media teams to create measurable online objectives and key performance indicators. - Perform data mining, statistical analysis, and predictive modeling to identify actionable business insights. - Generate insightful visualizations that help tell a story. - Monitor and analyze digital marketing performance through reports and dashboards. - Provide ad hoc analytical support as needed. - Functional knowledge of multivariate testing to determine statistical significance and provide insights and findings that support changes to our website's functionality, marketing practices and navigation. Education:
+ Bachelors

As an equal opportunity employer, ICONMA prides itself on creating an employment environment that supports and encourages the abilities of all persons regardless of race, color, gender, age, sexual orientation, citizenship, or disability.

The Sr. Digital Analyst must possess a passion for analytics and digital technology and want to stay current with industry trends. Responsible for gathering, structuring, and analyzing data to derive compelling insights that drive the optimization of our online marketing initiatives. This includes the design and management of web analytics tracking systems to ascertain behavioral responses to marketing initiatives and the effect on online conversion (including sales and data collection). This also includes utilizing insights and modeling techniques to effectively optimize online content and strategically target guests on our direct and indirect channels. Provide insightful recommendations and communicate these effectively with the various stakeholders and among cross-functional teams.

Create, manage and distribute critical marketing reports and ad-hoc requests. Develop, maintain and troubleshoot integrated systems for collecting, managing and reporting on web analytics and online sales metrics using relational databases and reporting technologies including our online analytic tools and traditional reporting/analysis platforms (Tools include: Adobe Experience/Digital Marketing Suite (formerly Omniture), SQL, Tableau, Excel). Leverage advanced modeling techniques to develop KPI performance benchmarks. Develop A/B and multivariate testing strategies to improve the customer experience online and increase revenue generated per user to the website. Implement and analyze these tests using the Adobe Target platform.

Responsible for transforming raw data into actionable insights that ensure cross-departmental marketing efforts that are effectively driving incremental online sales and attendance. Will prepare and/or present business presentations to multiple audiences at all levels of the organization on key business metrics and trending.
MAJOR RESPONSIBILITIES:


Analyze website data on traffic sources and patterns, order volume, conversion funnel, navigation behavior, and product selection. Work on stakeholder-specific analysis including campaign analysis, customer segmentation and profiling. Identify successes, trends, and potential problem areas. Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance. Work with implementation specialists to strategically develop and implement web analytics code to enable tracking of online properties. Ensure relevant traffic and key performance metrics are captured in order to provide actionable insights. Directly implement code when possible and manage web production/IT implementation on more sophisticated tracking. Document all data standards and processes as appropriate. Lead in creating, managing and distributing data and insights via regular and ad-hoc reporting including statistical calculations, graphical representation and written analysis utilizing online analytic tools (Adobe Experience Cloud Suite: Workspace, SiteCatalyst, Data Warehouse and ReportBuilder) and traditional reporting/analysis platforms (Microstrategy, SQL, Tableau, Excel, and PowerPoint). Develop and implement processes and procedures to regularly test and improve online creative content (including web pages, micro-sites, advertising copy, etc.) and products (including ticket packages, vacation packages, special offers, etc.) using A/B and multivariate testing. Drive internal search strategy, pushing visitors to optimal content, whether that is engagement focused or high purchase-predicting. Gather analytics business requirements from business groups, design solutions for new features such as KPI forecasting, and provide support to technology team on implementation questions. Actively interact with internal clients to assess needs, relay insights, and make recommendations based on those insights. Educate team members on how to access and interpret data for self service requests. Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities. Performs other duties as assigned.


EDUCATION:


Bachelor’ s degree is required – Marketing, Economics, Statistics, Business Administration or related field. Master’ s degree is preferred -Marketing, Economics, Statistics, Business Administration or related field. Combination of non-related field degree(s) with substantial work experience.


EXPERIENCE:


4+ years prior hands-on experience with web analytics required; proficiency in the Microsoft Office Suite of products required; experience working with an enterprise web analytics platform (e.g., Adobe/Omniture, Google Analytics, IBM/Coremetrics, Webtrends, etc.) required; robust knowledge of digital marketing strategy required; experience programming/debugging online content created with web languages including HTML, XML, JavaScript and Flash a plus; experience working with relational databases, statistical modeling or A/B testing a plus; or equivalent combination of education and experience; familiarity with Adobe Mobile SDK a plus.
Strong analytical skillset developing actionable recommendations using analytical and statistical modeling techniques Proficient using and writing own code in SQL Proficient with data visualization tools (Tableau) including developing dashboards Strong presence to present persuasive recommendations to leadership as well as key external stakeholders, including ability to communicate complex ideas and recommendations to leadership that highlights a clear decision framework based on analysis and experience. Previous experience with marketing, media and customer segmentation strategy required. Ability to handle multiple projects required. Desire to work in a fast-paced environment required; Proficiency communicating research results in written, visual and verbal form required. Strong organizational and analytical/problem solving skills. Advanced Microsoft Excel skills required R, SQL, C++ skills preferred