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Senior web analyst skills for your resume and career
Updated January 8, 2025
4 min read
Quoted experts
Jason Imbrogno Ph.D.,
Jason Imbrogno Ph.D.
Below we've compiled a list of the most critical senior web analyst skills. We ranked the top skills for senior web analysts based on the percentage of resumes they appeared on. For example, 11.8% of senior web analyst resumes contained digital marketing as a skill. Continue reading to find out what skills a senior web analyst needs to be successful in the workplace.
15 senior web analyst skills for your resume and career
1. Digital Marketing
Here's how senior web analysts use digital marketing:
- Accepted invitation to present as digital marketing subject matter expert at ad:tech 2011 San Francisco conference.
- Collaborate with business, global marketing teams, consulting agencies and IT to optimize digital marketing initiatives.
2. Google Analytics
Here's how senior web analysts use google analytics:
- Developed custom dashboards in Google Analytics to allow staff to monitor reach and effectiveness of major online programs.
- Coordinate with IT implementing JavaScript tagging for Google Analytics, Adobe Site Catalyst and WebTrends.
3. A/B
A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.
Here's how senior web analysts use a/b:
- Implemented A/B testing to measure engagement/conversion rates with alternate content.
- Led compilation and analysis of bi-weekly A/B testing data driving core insights leading to improvement of site performance and user experience.
4. Web Analytics
Here's how senior web analysts use web analytics:
- Distill technical web analytics information to non-technical audiences when needed.
- Coordinated marketing objectives with IT to develop Web analytics strategy.
5. B Testing
Here's how senior web analysts use b testing:
- Lead on-site behavioral analysis and web testing efforts for acquisition, retention and custom satisfaction optimization.
- Assist in multiple projects regarding dynamic conversion pages, A/B testing, system migration and custom campaigns for large clients.
6. Visualization
Here's how senior web analysts use visualization:
- Detect and correct salary structure and HRIS inconsistencies to maintain data integrity using statistics and data visualization techniques.
- Provide creative and applicable suggestions to project managers and team manager based on familiarity with Tableau/excel data visualization.
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Here's how senior web analysts use javascript:
- Design, build and maintain websites, using PHP, JavaScript, HTML, content creation tools, management tools.
- Implemented page layouts, visual content, and graphical elements using CSS, JavaScript, HTML, and PHP.
8. Data Analysis
Here's how senior web analysts use data analysis:
- Derive insights into customer behavior and preferences based on customer data analysis.
- Participated in business intelligence activities related to data analysis.
9. WordPress
Here's how senior web analysts use wordpress:
- Company website; WordPress website for non-profit organization.
- Write and manage keyword-focused blogs to maximize Search Engine Optimization using WordPress
10. Website Performance
Here's how senior web analysts use website performance:
- Generated dashboards and reports for traffic analysis and website performance for business level and executive level reports.
- Provided senior management website performance insights and website optimization recommendations.
11. KPIs
Here's how senior web analysts use kpis:
- Identified target market and defined key performance indicators (KPIs) to evaluate performance of advertising campaigns.
- Established Macro and Micro goals, action sets and KPIs that lead to real insights improving ROI.
12. HTML
Here's how senior web analysts use html:
- Developed and maintained HTML, ASP, and Flash applications.
- Validated all HTML pages for WCAG 2.0 compliance.
13. SEM
Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.
Here's how senior web analysts use sem:
- Search Engine Marketing: Developed highly successful company/product branding strategies with external SEM vendor.
- Developed the strategy and built the SEM account for AuctionGenius.net.
14. Html Css
Here's how senior web analysts use html css:
- Developed flow diagram, navigation design, wire-framing, visual designing, HTML CSS prototyping.
- Developed HTML CSS Layouts using ASP.net.
15. CSS
Here's how senior web analysts use css:
- Use Bootstrap 3.0 for custom designs over riding SharePoint s default CSS and manage list driven classes driven by PowerShell.
- Produced content pages with CSS layout and style markup presentations, used JavaScript methods and properties, on cross-browser development techniques.
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What skills help Senior Web Analysts find jobs?
Tell us what job you are looking for, we’ll show you what skills employers want.
What skills stand out on senior web analyst resumes?
Jason Imbrogno Ph.D.
Associate Professor, University of North Alabama
Optimization, programming, data analysis - honestly, if you're graduating from college today without at least a sprinkling of all three of those skills, you won't have much chance in the professional business world.
What soft skills should all senior web analysts possess?
Jason Imbrogno Ph.D.
Associate Professor, University of North Alabama
Communication for sure, especially knowing how to write and present well.
What hard/technical skills are most important for senior web analysts?
M. Douglas Berg
Associate Professor, Sam Houston State University
An entry-level analyst should be able to do the following:
-Identify the data type
-Know which analytical techniques are appropriate for each data type
-Be capable of performing the appropriate analytical technique
-Be capable of communicating the outcome of the analytical procedure
A solid understanding of regression techniques, along with their limitations, is essential.
It almost goes without saying that a business analyst has good computer skills.
Beyond entry-level, with more experience, the analyst should be able to frame the research question(s) in a testable format.
-Identify the data type
-Know which analytical techniques are appropriate for each data type
-Be capable of performing the appropriate analytical technique
-Be capable of communicating the outcome of the analytical procedure
A solid understanding of regression techniques, along with their limitations, is essential.
It almost goes without saying that a business analyst has good computer skills.
Beyond entry-level, with more experience, the analyst should be able to frame the research question(s) in a testable format.
What senior web analyst skills would you recommend for someone trying to advance their career?
Jeananne Nicholls MBA, DBA
Professor of Marketing, Slippery Rock University of Pennsylvania
Analytics...not the coding or calculating, but how to use software to analyze data and the ability to understand how to use that data to make recommendations/decisions and communicate what the data "says."
Written communication...Know how to write business emails, memos, marketing briefs, AND know how to write these clearly, concisely, properly use/cite secondary research. Know how and when to properly use AI.
Interpersonal communication...Know how to look someone in the eye when in person, being comfortable and able to clearly communicate in person AND on zoom or even on the phone.
Written communication...Know how to write business emails, memos, marketing briefs, AND know how to write these clearly, concisely, properly use/cite secondary research. Know how and when to properly use AI.
Interpersonal communication...Know how to look someone in the eye when in person, being comfortable and able to clearly communicate in person AND on zoom or even on the phone.
Do you want to know more?
Read more about what experts have to say about senior web analystList of senior web analyst skills to add to your resume
The most important skills for a senior web analyst resume and required skills for a senior web analyst to have include:
- Digital Marketing
- Google Analytics
- A/B
- Web Analytics
- B Testing
- Visualization
- JavaScript
- Data Analysis
- WordPress
- Website Performance
- KPIs
- HTML
- SEM
- Html Css
- CSS
- User Experience
- Omniture
- BI
- CRM
- ROI
- Java
- Marketing Analytics
- Search Engine Optimization
- UI
- Marketing Campaigns
- PHP
- Market Research
- User Behavior
- Coremetrics
- PPC
- SQL Server
- Web Site
- Salesforce
- User Acceptance
- Funnels
- Customer Behavior
- XML
- SharePoint
- Business Objectives
- Campaign Performance
- Email Marketing
- JQuery
- Photoshop
- Web Pages
- Web Properties
- UAT
- Test Cases
- Channel Marketing
Updated January 8, 2025
Updated January 8, 2025