What does a senior web analyst do?
A senior web analyst works hand-in-hand with planning and digital teams to analyze and provide insights across digital advertising campaigns and traffic acquisition. These professionals give recommendations depending on web analytics and digital insight. They use data visualization techniques to lead and outline business benefits and present findings in client meetings for excellent implementation. Moreover, senior web analysts partner with Business management team members to analyze and provide insights that enhance media strategies. Also, these professionals oversee digital analytics developments.
Senior web analyst responsibilities
Here are examples of responsibilities from real senior web analyst resumes:
- Manage and maintain permissions, features and layouts for dozens of SharePoint sites on the company s intranet.
- Manage re-launch of FordsTheatre.org following Drupal redesign.
- Monitor PPC campaigns to ensure highest ROI.
- Configure DotNetNuke installations, modules and skins; complex form development; extensive HTML and CSS development.
- Utilize Omniture to drive content strategy, user engagement measurement, and a/b testing in support of redesigning www.mycigna.com
- Utilize findings to optimize conversions and ROI.
- Help others to write optimize SQL and JavaScript code.
- Monitor and report visitor KPIs from Hitwise on competitive websites.
- Build custom CRM portal in lieu of costly purchase of Salesforce.com.
- Provide strategies for PPC landing page creation & testing for multiple brands & campaigns.
- Act as technical liaison between technicians and faculty in development of courses for the MBA program-using HTML
- Communicate with the front-end and web services to transfer data back and forth with JQuery and JavaScript.
- Identify target market and define key performance indicators (KPIs) to evaluate performance of advertising campaigns.
- Facilitate migration to fix ordering while collaborating with logistics to ensure inbound freight are organized at distribution centers across the country.
- Promote events through major social media outlets, LinkedIn and Wechat, build groups, create promotion content to attract registrants.
Senior web analyst skills and personality traits
We calculated that 12% of Senior Web Analysts are proficient in Digital Marketing, Google Analytics, and A/B. They’re also known for soft skills such as Detail oriented, Customer-service skills, and Creativity.
We break down the percentage of Senior Web Analysts that have these skills listed on their resume here:
- Digital Marketing, 12%
Accepted invitation to present as digital marketing subject matter expert at ad:tech 2011 San Francisco conference.
- Google Analytics, 9%
Developed custom dashboards in Google Analytics to allow staff to monitor reach and effectiveness of major online programs.
- A/B, 8%
Implemented A/B testing to measure engagement/conversion rates with alternate content.
- Web Analytics, 7%
Distill technical web analytics information to non-technical audiences when needed.
- B Testing, 5%
Lead on-site behavioral analysis and web testing efforts for acquisition, retention and custom satisfaction optimization.
- Visualization, 5%
Detect and correct salary structure and HRIS inconsistencies to maintain data integrity using statistics and data visualization techniques.
Common skills that a senior web analyst uses to do their job include "digital marketing," "google analytics," and "a/b." You can find details on the most important senior web analyst responsibilities below.
Detail oriented. To carry out their duties, the most important skill for a senior web analyst to have is detail oriented. Their role and responsibilities require that "market research analysts must pay attention to minutiae to evaluate data." Senior web analysts often use detail oriented in their day-to-day job, as shown by this real resume: "performed detailed competitive analysis to assess competitor capabilities to better position future state web properties. "
Analytical skills. A big part of what senior web analysts do relies on "analytical skills." You can see how essential it is to senior web analyst responsibilities because "market research analysts must evaluate large amounts of data and information related to market conditions." Here's an example of how this skill is used from a resume that represents typical senior web analyst tasks: "train users on routine sharepoint components and features, sensitive data requirements, and viable user interface redesign solutions. "
Communication skills. Another common skill required for senior web analyst responsibilities is "communication skills." This skill comes up in the duties of senior web analysts all the time, as "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." An excerpt from a real senior web analyst resume shows how this skill is central to what a senior web analyst does: "led web analytics engagements and manage client communication. "
The three companies that hire the most senior web analysts are:
- Duluth Trading17 senior web analysts jobs
- The Hartford15 senior web analysts jobs
- MERGE5 senior web analysts jobs
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Senior web analyst vs. Marketing internship
Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.
There are some key differences in the responsibilities of each position. For example, senior web analyst responsibilities require skills like "a/b," "web analytics," "visualization," and "javascript." Meanwhile a typical marketing internship has skills in areas such as "powerpoint," "press releases," "twitter," and "instagram." This difference in skills reveals the differences in what each career does.
Marketing interns earn the highest salaries when working in the technology industry, with an average yearly salary of $33,333. On the other hand, senior web analysts are paid more in the media industry with an average salary of $99,499.The education levels that marketing interns earn slightly differ from senior web analysts. In particular, marketing interns are 13.1% less likely to graduate with a Master's Degree than a senior web analyst. Additionally, they're 0.7% less likely to earn a Doctoral Degree.Senior web analyst vs. Research internship
A research intern is responsible for assisting the research team with conducting an investigation, compiling information, and analyzing results for an organized research study. Research interns' duties also include understanding the work processes and operation procedures, sharing strategies and recommendations on research methods, reaching out to appropriate research correspondents, managing clients' inquiries and concerns, keeping important client records for reference, studying current market trends, and maintaining the eagerness to learn. A research intern must have strong attention to detail and excellent communication skills to perform on daily research tasks.
In addition to the difference in salary, there are some other key differences worth noting. For example, senior web analyst responsibilities are more likely to require skills like "digital marketing," "google analytics," "a/b," and "web analytics." Meanwhile, a research internship has duties that require skills in areas such as "python," "c++," "research intern," and "data collection." These differences highlight just how different the day-to-day in each role looks.
Research interns may earn a lower salary than senior web analysts, but research interns earn the most pay in the technology industry with an average salary of $52,879. On the other hand, senior web analysts receive higher pay in the media industry, where they earn an average salary of $99,499.Average education levels between the two professions vary. Research interns tend to reach similar levels of education than senior web analysts. In fact, they're 4.3% less likely to graduate with a Master's Degree and 0.7% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for senior web analysts in the next 3-5 years?
Managers will need to measure the results of their teams, so I think we can expect to see more productivity measurements within remote office platforms.
Senior web analyst vs. Web content manager
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
The required skills of the two careers differ considerably. For example, senior web analysts are more likely to have skills like "visualization," "data analysis," "website performance," and "kpis." But a web content manager is more likely to have skills like "web content," "digital content," "project management," and "content strategy."
Web content managers earn the highest salary when working in the technology industry, where they receive an average salary of $93,994. Comparatively, senior web analysts have the highest earning potential in the media industry, with an average salary of $99,499.Most web content managers achieve a lower degree level compared to senior web analysts. For example, they're 7.2% less likely to graduate with a Master's Degree, and 0.4% less likely to earn a Doctoral Degree.Senior web analyst vs. Marketing assistant
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Even though a few skill sets overlap between senior web analysts and marketing assistants, there are some differences that are important to note. For one, a senior web analyst might have more use for skills like "digital marketing," "a/b," "web analytics," and "b testing." Meanwhile, some responsibilities of marketing assistants require skills like "customer service," "trade shows," "powerpoint," and "press releases. "
In general, marketing assistants earn the most working in the finance industry, with an average salary of $43,819. The highest-paying industry for a senior web analyst is the media industry.In general, marketing assistants hold lower degree levels compared to senior web analysts. Marketing assistants are 13.6% less likely to earn their Master's Degree and 0.7% less likely to graduate with a Doctoral Degree.Types of senior web analyst
Updated January 8, 2025











