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In 2008, then-Google CEO Eric Schmidt said the Internet was becoming a cesspool and that brands were the solution. “Brands are how you sort out the cesspool,” he said.
Speaking of speed, in 2010 Google announced that site speed was a ranking factor.
Not even 2010 – when Google transformed itself into a mobile-first company.
Google’s advertising revenue totaled $28 Billion in 2010.
By 2011, it reacted against a massive marketing trend that had polluted search results.
Schema markup, a form of microdata, was introduced in 2011 to help search engines interpret the context of the query.
Announced in October 2015, RankBrain was initially used to try to interpret the 15% of searches that Google has never seen before, based on the words or phrases the user has entered.
And, like Panda, Penguin became part of Google’s real-time algorithm in 2016.
In an attempt to speed up pages, Google also introduced Accelerated Mobile Pages (AMP) in 2016.
And, this may not surprise you, but in January 2017, Google announced that page speed will now be a ranking factor for mobile searches.
In March 2018, Google confirmed a broad core algorithm update had rolled out to benefit “under-rewarded” pages.
And, another broad core update in January 2020 that targeted YMYL (your money, your life) categories. For example, there was a broad core update in September 2019 that aimed at boosting sites with overall optimal performance.
And, by March 2021, all websites will have switched to mobile-first indexing.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| HigherVisibility | 2008 | $6.7M | 73 | - |
| Web.com | 1999 | $749.3M | 3,500 | 9 |
| Artnet | 1989 | $21.9M | 122 | - |
| Dotdash | 1996 | $680,000 | 50 | 9 |
| Textbroker | 2008 | $21.0M | 750 | 2 |
| 2003 | $3.0B | 15,000 | 444 | |
| Internet Marketing Association | 2001 | $4.1M | 35 | 1 |
| Mainstreethost | 1999 | $560,000 | 50 | - |
| Leaf Group | 2006 | $212.1M | 400 | 1 |
| Website | - | $350,000 | 2 | 1 |
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