Service desk associate vs customer service advocate

The differences between service desk associates and customer service advocates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a service desk associate and a customer service advocate. Additionally, a service desk associate has an average salary of $40,699, which is higher than the $33,000 average annual salary of a customer service advocate.

The top three skills for a service desk associate include service desk, customer service and sales floor. The most important skills for a customer service advocate are strong customer service, social work, and appointment scheduling.

Service desk associate vs customer service advocate overview

	Service Desk Associate	Customer Service Advocate
Yearly salary	$40,699	$33,000
Hourly rate	$19.57	$15.87
Growth rate	-4%	-4%
Number of jobs	99,676	211,969
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 33%	Bachelor's Degree, 40%
Average age	40	40
Years of experience	12	12

What does a service desk associate do?

A service desk associate will answer and respond to the inquiries and requests from both employees and customers, either through telephone calls, emails, or in person. Your duties as a service desk associate will vary depending on the sector you work in. These duties may include capturing and validating queries and issues for processing, communicating with users via different channels, and advising users on the appropriate action to address their concerns. You will also be responsible for escalating unresolved issues to a much higher support level and providing security support and advice.

What does a customer service advocate do?

A customer service advocate is responsible for prioritizing customer satisfaction in a company or business. Most of the time, they reach out to clients and perform follow-up calls to secure sales, devise strategies and programs to improve support operations, handle correspondence, and monitor all inquiries to ensure that all issues get resolved on time. Furthermore, as a customer service advocate, it is essential to develop corrective measures on complex matters, coordinate with staff, and adhere to all regulations.

Service desk associate vs customer service advocate salary

Service desk associates and customer service advocates have different pay scales, as shown below.

	Service Desk Associate	Customer Service Advocate
Average salary	$40,699	$33,000
Salary range	Between $15,000 And $105,000	Between $27,000 And $39,000
Highest paying City	-	Danvers, MA
Highest paying state	-	Alaska
Best paying company	-	Committee for Public Counsel Services
Best paying industry	-	Insurance

Differences between service desk associate and customer service advocate education

There are a few differences between a service desk associate and a customer service advocate in terms of educational background:

	Service Desk Associate	Customer Service Advocate
Most common degree	Bachelor's Degree, 33%	Bachelor's Degree, 40%
Most common major	Business	Business
Most common college	-	-

Service desk associate vs customer service advocate demographics

Here are the differences between service desk associates' and customer service advocates' demographics:

	Service Desk Associate	Customer Service Advocate
Average age	40	40
Gender ratio	Male, 23.6% Female, 76.4%	Male, 25.6% Female, 74.4%
Race ratio	Black or African American, 11.0% Unknown, 5.2% Hispanic or Latino, 17.7% Asian, 6.2% White, 59.2% American Indian and Alaska Native, 0.7%	Black or African American, 12.5% Unknown, 5.1% Hispanic or Latino, 21.1% Asian, 6.4% White, 54.3% American Indian and Alaska Native, 0.7%
LGBT Percentage	7%	7%

Differences between service desk associate and customer service advocate duties and responsibilities

Service desk associate example responsibilities.

Manage cash balances and inventory stock accurately; ensure cleanliness of all work stations and guarantee excellent customer service.
Realign the service desk to ITIL framework with emphasis on incident and problem management.
Develop SLA's for improve customer satisfaction and implement customer satisfaction surveys.
Count, balance and reconcile daily business transaction totals and record information into POS system.
Operate a POS system with a high volume of purchases, or return product to the store.
Define, implement and monitor KPI's and target to drive efficiency improvements within the local I.T.

Customer service advocate example responsibilities.

Manage and motivate VAS teams to achieve KPI, s assign by management.
Continue to manage a high volume of customer calls relate to HMO, PPO and POS concerns.
Manage all customer inquiries through phone calls and emails and ensure appropriate assistance in compliance with company policies and procedures.
Help create and edit HTML coding to fit customer requests.
Conduct wine and food tastings on-site to boost brand knowledge while consistentlyexceeding sales goals.
Assist customer's with editing their business websites and coaching the basics in HTML.

Service desk associate vs customer service advocate skills

Common service desk associate skills

Service Desk, 19%
Customer Service, 12%
Sales Floor, 10%
Front End, 10%
Customer Calls, 9%
Customer Care, 9%

Common customer service advocate skills

Strong Customer Service, 29%
Social Work, 8%
Appointment Scheduling, 8%
Compassion, 7%
Phone Calls, 5%
Health Insurance, 4%

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Office and Administrative Industry
Service Desk Associate
Service Desk Associate vs Customer Service Advocate

Updated January 8, 2025

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