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Seventh Generation history
Seventh Generation company history timeline
He started the company in 1988--decades before many people were thinking seriously about the sustainability of their household's cleaning and paper products--and built it into a business with nine-figure annual sales.
1988: Alan Newman acquires Renew America, a mail-order catalog that sells energy-, water- and resource-saving products.
1989: A mention in the New York Times increases orders seven-fold within a year.
The 20th anniversary of Earth Day on April 22, 1990, also brought media attention to the green products business.
It won the Direct Marketing Association's first ever environmental award, sponsored by Rodale Press, Inc., in 1991.
Sales reached $6.5 million in 1992 after several years at just $100,000.
Around 1992, the company began wholesaling its products to retailers, beginning with natural food stores such as Cambridge Natural Foods, Harvest Co-ops, and Bread & Circus.
Interestingly, the cover of the controversial fall 1992 catalog, mailed to 500,000 homes, featured an attack on President George H.W. Bush, as elections approached.
1993: Seventh Generation goes public on 8 November 1993, raising $7 million.
About 500 natural food stores on the East and West Coasts carried Seventh Generation products by the end of 1993.
Employment peaked at 140 people in 1994, when revenues exceeded $8 million.
1994: Seventh Generation enters the mass retail market with three products: dishwasher detergent, non-chlorine bleach, and liquid laundry detergent.
1995: Mail-order catalog business sold to Gaiam, Inc. and Seventh Generation focuses solely on its wholesale products business.
Hollender led a buyout of the company in 1999, making it a private company again.
Unbleached toilet paper printed with alarming facts about dioxin was another; such rolls were dispensed to distributors and retailers in a 2000 promotion.
Hollender, Jeffrey, "Changing the Nature of Commerce," Sustainable Planet: Roadmaps for the 21st Century , Boston: Beacon Press, 2002.
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Seventh Generation competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| method | 2000 | $22.3M | 350 | 115 |
| Dukal | 1991 | $15.0M | 107 | - |
| Bandai America | 1950 | $5.3B | 7,871 | - |
| Dr. Hauschka MY | - | $2.7M | 35 | - |
| Resonant | 2012 | $2.2M | 67 | 30 |
| Victus | 1992 | $3.7M | 10 | - |
| Global Video Games | - | $6.0M | 300 | - |
| ENrG Incorporated | 2003 | $2.7M | 10 | - |
| NanoLumens | 2006 | $29.0M | 50 | - |
| Eagle Marketing | - | $380,000 | 7 | - |
Seventh Generation history FAQs
Zippia gives an in-depth look into the details of Seventh Generation, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Seventh Generation. The employee data is based on information from people who have self-reported their past or current employments at Seventh Generation. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Seventh Generation. The data presented on this page does not represent the view of Seventh Generation and its employees or that of Zippia.
Seventh Generation may also be known as or be related to Seventh Generation, Seventh Generation Inc. and Seventh Generation, Inc.