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March 1962: Shelby American begins operation at a shop in Venice, Calif.
June 1962: Shelby American deals with start-up problems resulting in slower than anticipated production.
Knowing he had three children and dreamt of building his own car, he retired from active racing to found Shelby American in 1962.
In 1962, Shelby created Shelby American, a new company to build his car in California.
To drum up interest, Shelby showcased the Cobra in a variety of ways, including in multiple magazine articles and with prime placement in the Ford Motor Company exhibit at the 1962 New York Auto Show
In 1962, the first 260 Roadster was delivered to Shelby's garage.
By 1963, upgraded Cobras won national championships.
He believed Ken Miles, with whom he had collaborated since 1963, deserved the triple crown, encompassing Daytona and Sebring.
Later, Shelby expanded the production by teaming up with Hertz Rent-a-Car to launch the GT350H in 1966.
March 1967: The last 427 Cobra is built.
June 1967: Ford wins at Le Mans with its GT40 Mark IV.
In 1967, racecar legend Carroll Shelby transformed 200,000 acres of mining ghost town into sacred Texas ground: the first-ever chili cook-off at Terlingua.
The GT500 model was added to the line in 1967 when Ford widened their Shelby Mustangs to fit a big-block V8 engine.
June 1968: The GT40 takes first place at Le Mans again.
August 1968: The last brand-new 427 Cobra Roadster is sold.
October 1968: The only Lone Star is put up for sale at $15,000 (about $92,000 with inflation). That's the price the Lone Star was to retail for had it made production.
When Ford Motor Company assumed production of the Shelby automobiles in 1968, the vehicles moved further away from the sports car Shelby American envisioned.
August 1969: Shelby begins marketing his chili mix.
September 1969: As sales slow, the Shelby Mustang project ends.
Amidst increasing government regulations, Shelby retired from the automotive business on October 4th 1969, founding the Shelby Wheel Company and expanding his Goodyear Tire distribution.
Shelby American retired from the series at the end of the 1969 racing season after a very successful four-year run.
For the first time since the 1970 model year, both the Shelby GT500 and GT350 were available.
By 1970, Shelby had created the Cobra Daytona Coupe, Cobra 260, 289 and 427, Mustang GT350, GT350H and GT350R, the Cobra Super Snake and Ford Mk IV. Needless to say, Shelby went full throttle during the formative years of Shelby American and his involvement in sports car manufacturing.
In 1971, Shelby established the Shelby Wheel Company in Gardena, California.
In 1971, Shelby founded the Shelby Wheel Company in Gardena, California.
At the 1972 cook-off, Shelby launched his Original Texas Brand Chili Mix to the delight of chili connoisseurs everywhere.
1974: Believing that government regulations were going to end the days of performance, Shelby leaves the United States to spend time living in South Africa.
August 19-21, 1976: The first annual convention of the Shelby Automobile Club of America is held in Oakland, California with about 600 Shelby-philes in attendance.
1976: Shelby creates his own chili powder and markets it internationally as Carroll Shelby's Original Texas Brand Chili Preparation.
In late 1978, Iacocca was hired by Chrysler Corporation to basically save the corporation from bankruptcy and oblivion.
October 1982: Shelby contracts with Chrysler to create performance cars based on Dodge products.
November 1982: Prototype Dodge Shelby Chargers are built and displayed.
Always the businessman, Carroll Shelby founded yet another company in 1982: the Shelby American Management Company.
The collaboration began with the 1983 Dodge Shelby Charger.
The success of the Charger led Shelby to found Shelby Automobiles, Inc. in 1983.
1984: Carroll Shelby and Dodge unveil the Dodge Omni GLH. Short for Goes Like Hell, in its most potent form the Dodge hot hatch packed a turbocharged 2.2-liter I-4 producing 146-hp and 170 lb-ft of torque.
And when the turbocharged 2.2L engines were introduced in 1985, the demand for these standout cars surged.
In 1986, Ford, AC and Autokraft collaborated to create and sell the AC Mk IV.
1987: Shelby begins work with Chrysler's Bob Lutz and Tom Gale on what would become the Dodge Viper RT/10.
Here, Shelby launched the GLHS series, first with the Omni GLHS, followed by the GLHS Charger in 1987.
Made in 1988, 1,000 of these vehicles were created.
Shelby’s fifth marriage began in 1989, after nearly 30 years of him being single, his fifth wife was Cynthia Psaros, a famous actress and daughter of a marines colonel fighter pilot for the United States.
Shelby introduced the first application of a V-8 engine in a mid-sized pickup with the Shelby Dakota in 1989.
1990-Now The Carroll Shelby Foundation
September 1991: Shelby starts the Shelby Heart Fund.
He established the Carroll Shelby Children’s Foundation in 1991 to help children in similar life-threatening situations.
December 30, 1992: Shelby helps introduce the Viper GTS concept at the Los Angeles Auto Show.
1993: Shelby offers Cobra replica manufacturers the chance to keep building cars if they donate $1000 per car to his charity.
1995: Shelby starts production of CSX4000 Series 427 Cobra S/C Roadsters. $350,000 from each purchase of the $500,000 continuation cars is donated to the Shelby Heart Fund.
By 1995, a new variation of Shelby American, Inc. had been established, and Landy was replaced by Don Rager.
In 1996 he created the 427 Cobra’s successor, the V10 Dodge Viper.
January 1997: The Shelby Series 1, the first Shelby ever designed from the ground up by Shelby himself, is unveiled.
1997: The Shelby Heart Fund becomes the Shelby Children's Foundation.
June 7, 2000: The remake of "Gone in 60 Seconds" is released, and features a '67 Shelby GT500 clone as the star car, named Eleanor.
Meanwhile, CSX 2000 is repainted a new color each time a different magazine test drives it, giving the appearance of many cars in production.
2000: Shelby enters in a lawsuit against Factory Five Racing over the Cobra, 427 S/C, Shelby, Shelby Cobra, Daytona Coupe, and Daytona Coupe Cobra trademarks.
CSX 2002 is shipped out to Los Angeles and built into the first race-ready Cobra.
2002: Shelby is roped in as a consultant for the new Ford GT. The car is introduced to much fanfare at that year's North American International Auto Show in Detroit.
January 4, 2003: The Ford Shelby Cobra Concept is unveiled at the Detroit auto show.
He returned to the Ford Motor Company in 2003 to work on the Ford GT project.
In 2003, they declared bankruptcy.
November 2004: The Ford Shelby GR-1 concept is introduced at the North American International Auto Show.
In 2004, Shelby Automobiles bought out Shelby American, along with the rights to the Series 1 model.
March 23, 2005: The Ford Shelby GT500 is introduced at the New York International Auto Show.
The 2005 Shelby GR-1 concept car was based on the Shelby Cobra Daytona.
The 2005 Mustang GT proved the perfect car to launch a new generation of Shelby Mustangs.
April 12, 2006: Ford, Shelby, and Hertz reveal the new Mustang Shelby GT-H at the New York International Auto Show to celebrate 40th anniversary of the '66 GT350.
June 13, 2007: The Ford Shelby GT convertible is introduced.
June 14, 2007: Shelby Automobiles announces the creation of the Shelby Performance Parts Company.
December 2008: Shelby American sues Factory Five Racing again, alleging Factory Five's Type 65 Coupe bore too much resemblance to Shelby's Daytona Coupe.
April 2009: Shelby is presented with the lifetime achievement award as the Automotive Executive of the Year in Detroit.
June 2009: The Shelby Children's Foundation becomes the Carroll Shelby Foundation and broadens its mission.
In December of 2009, Carroll Shelby International proudly renamed itself Shelby American in honor of the 45th anniversary of the 427 Cobra "Super Snake" and GT350.
In 2009 Ford launched production of the Ratpor, shortly after Shelby introduced its version of the performance truck and hasn’t looked back since.. Shelby American builds around 1000 trucks per model year and has steadily grown in the performance truck arena.
February 2010: Shelby American loses its lawsuit against Factory Five over the Type 65 Coupe because it did not follow the protocols set forth by its first lawsuit.
2010: Shelby launches the Shelby Signature Foods Company, with a portion of the proceeds to benefit his foundation.
January 21, 2011: Shelby American releases a special edition CSX8000 continuation Cobra in celebration of almost 50 years of the Cobra 289.
February 2, 2011: Carroll Shelby is honored with the 2011 Keith Crain/Automotive News Lifetime Achievement Award.
May 2011: Carroll Shelby is honored by the World Children's Transplant Fund for his donations to organ transplantation over the years.
In 2011, Shelby American company cooperated with Electronic Arts in the process of creating the GT500 Super Snake 2011.
A Shelby 1000 was introduced with even more horsepower and capabilities.In 2011, Shelby American brought the Shelby GT350 back to life with the new 5.0L V8.
Although Carroll Shelby is no longer with us, passing in March 2012, you can experience his legacy firsthand with Volo Museum Auto Sales.
When he passed away in October 2012, Carroll Shelby net worth reached the US $40 million.
To honor the 50th anniversary of the original Shelby Cobra, Shelby American debuted the Shelby 1000 in 2012.
2013-Now Performance is Our Business
The partnership of Carroll Shelby and Ken Miles is covered in the 2019 film, Ford v Ferrari.
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