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When groundbreaking for the buildings took place in 1955 it was compared to Manhattan's Rockefeller Center, as Southland Center was the first mixed-use project in downtown containing both hotel and office space.
The original two buildings, completed in 1958, consisted of the 42-story 550-foot (170 m) center tower, the Southland Life Building, and the 28 story 353-foot (108 m) south tower, the 510-room Sheraton Dallas Hotel.
In early 1981, the 31 story (448 ft) north Skyway Tower was added as additional office space.
Southland Life vacated the complex when Cityplace Center opened in 1988.
In 1990, a central tower addition of 25 floors and bay windows was proposed to make the complex competitive to newer projects going up in the city.
However, the office towers remained vacant until 1996, when HBE Corp. purchased the entire 1.5 million-square-foot complex from New York Life, as well as the entire block across the street, for a total of $40 million.
In 2007, the Adam's Mark Dallas was among hotels in the chain sold to Oxford Lodging Group who re-branded it as a Sheraton, returning the complex to the hotel's original name from nearly fifty years before, the Sheraton Dallas Hotel.
A $90 million project began in 2009 to renovate guestrooms, public spaces, and the convention center.
In summer 2018, the hotel launched another renovation which added a rooftop garden, new entrance and redesigns of public spaces, meeting and guest rooms.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Newport Hotel Group | 1993 | $13.4M | 25 | - |
| sbe Entertainment Group | 2002 | $290.0M | 3,000 | - |
| St. Regis Aspen Resort | - | $13.0M | 350 | - |
| Warwick International Hotels | 1980 | $630,000 | 10,000 | 33 |
| Horizon Hospitality | 1998 | $3.0M | 30 | 11 |
| French Lick Resort | 2005 | $54.0M | 700 | 13 |
| Red Lion Hotels Corporation | 1937 | $114.3M | 1,783 | - |
| The Inn At Harvard | - | $490,000 | 50 | - |
| Shore Hotel | 2011 | $8.5M | 60 | - |
| Sheraton Imperial Hotel | - | $6.4M | 350 | - |
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