Life is Good Overview

The Life Is Good Company is an American apparel and accessories wholesaler, retailer, and lifestyle brand founded in 1994 and best known for its optimistic T-shirts and hats, many of which feature a smiling stick figure named Jake and the registered t...
Founded in 1994, Life is Good is an established company that loves to hire graduates from Southern New Hampshire University, with 11.4% of its employees having attended Southern New Hampshire University. Life is Good has established itself as a great place to work in New Hampshire, and it is number 2 on Zippia's list of Best Companies to Work for in Hudson, NH.
Life is Good is a medium retail company with 630 employees and an annual revenue of $16.0M that is headquartered in New Hampshire.

The Organization’s Mission

To spread the power of optimism.







Founded in



Hudson, NH


Organization Type


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The Team At Life is Good

Key People
  • Kevin Kennelly (Owner)

Life is Good Company Rankings

Life is Good is ranked #33 on the Best Companies to Work For in New Hampshire list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Life is Good Salaries

Salary Score

Life is Good Salaries By Job Title

While Life is Good employees earn an average yearly salary of $39,713, different roles can command different wages. The higher paying positions at Life is Good include acting manager, senior designer, sap/abap developer, and functional consultant. A typical acting manager salary at Life is Good is $141,714. Other roles at Life is Good include bartender and home health aid. A bartender at Life is Good earns an average yearly salary of $21,758.
Job Title
Average Salarydesc
Acting Manager
Salary Range123k - 162k$142k$141,714
Senior Designer
Salary Range108k - 137k$122k$122,459
Sap/Abap Developer
Salary Range103k - 117k$110k$110,263
Functional Consultant
Salary Range103k - 114k$109k$108,820
Advanced Registered Nurse Practitioner
Salary Range72k - 86k$79k$79,224
Traveling Nurse
Salary Range72k - 84k$78k$78,385
Software Developer
Salary Range68k - 86k$77k$76,677
Sales Representative
Salary Range67k - 80k$74k$73,913
Graphic Designer
Salary Range48k - 72k$59k$59,171
Production Artist
Salary Range46k - 71k$58k$57,982

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Life is Good Careers

On average, employees at Life is Good stay with the company for 3.3 years. Employees most commonly join Life is Good after leaving Walmart. When they leave Life is Good, they most frequently get their next job at JPMorgan Chase & Co..

Average Length of Employment

4.2 years
3.3 years
3.2 years

Top Employers Before Life is Good

10.3 %
6.9 %
6.9 %

Top Employers After Life is Good

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Life is Good Employee Demographics

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

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Life is Good Employees Education

Of the 630 employees at Life is Good, 11.4% attended Southern New Hampshire University. Employees at Life is Good most frequently majored in Business, and most employees’ highest level of education is a Bachelors.

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Life is Good Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$10M - $100M

Founded in


Organization type


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Frequently Asked Questions about Life is Good

When was Life is Good founded?

Life is Good was founded in 1994.

How many Employees does Life is Good have?

Life is Good has 630 employees.

How much money does Life is Good make?

Life is Good generates $16.0M in revenue.

What industry is Life is Good in?

Life is Good is in the retail industry.

What is Life is Good's mission?

Life is Good's mission statement is "To spread the power of optimism."

What type of company is Life is Good?

Life is Good is a private company.

Who are Life is Good's competitors?

Life is Good competitors include Gander Outdoors, Lands' End, BPS Direct, L.L.Bean, Soffe, Ski World, Mont-Bell America, Foley's, Modern Display, Sports Basement, Turner's Furniture, Sam Ash Music, Anchor Land Holdings, Dancewear, The Brook, Overland Sheepskin Co., THE GLASS GALLERY, Jared, Country Curtains, Dover Pools.

Who works at Life is Good?

Kevin Kennelly (Owner)

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Updated October 27, 2021

Zippia gives an in-depth look into the details of Life is Good, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Life is Good. The employee data is based on information from people who have self-reported their past or current employments at Life is Good. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Life is Good and its employees or that of Zippia.

Life is Good may also be known as or be related to Life Is Good Company, Life is Good, Shirt Factory, THE SHIRT FACTORY and The Shirt Factory.