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In 1989, Bert and John Jacobs designed their first tee shirt.
Beginning in 1990 the brothers traversed the east coast in their “burgundy soccer mom minivan,” dorm-storming colleges with duffle bags full of T-shirts.
Original Jake drawing, July 1994 By the Fall of 1994, heading home from a long, less-than-fruitful roadtrip, Bert and John were desperately searching for answers to keep the dream alive.
In 1998, the company brought out some products for cooler weather, such as long-sleeved T-shirts and sweatshirts.
Launch of the Pumpkin Festival in 2003
2003 An international unit is established.
One 2005 fundraiser brought in $100,000 while fostering competition in "backyard" events such as watermelon seed spitting.
2005 LIG buys licensee The Shirt Factory in New Hampshire; annual sales approach $60 million.
By early 2006, there were more than two dozen "Neighborhood Shoppes" devoted to stocking LIG products.
In their new book, Life is Good: How to Live with Purpose and Enjoy the Ride, (National Geographic, 2015) the Jacobs brothers describe a rollicking entrepreneurial journey that began as a fun way to scrape out a living and evolved into the expression of a simple philosophy based on optimism.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Alpine Shop | 1973 | $17.5M | 125 | - |
| Rod's Western Palace | 1976 | $5.1M | 100 | - |
| Electronic Express | 1983 | $259.0M | 350 | - |
| Turner's Furniture | 1915 | $3.3M | 25 | - |
| KAUFMANN | 1908 | $21.4M | 7 | - |
| USA Discounters | 1991 | $61.0M | 200 | - |
| Mont Bell Taisetsu Higashikawa | - | $560,000 | 4 | - |
| Maingate, Inc. | 1963 | $24.2M | 100 | - |
| Dufry | 1865 | $8.4B | 50 | 127 |
| US Patriot | 2000 | $11.0M | 375 | 1 |
Zippia gives an in-depth look into the details of Life Is Good, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Life Is Good. The employee data is based on information from people who have self-reported their past or current employments at Life Is Good. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Life Is Good. The data presented on this page does not represent the view of Life Is Good and its employees or that of Zippia.
Life Is Good may also be known as or be related to Life Is Good, Life Is Good, Inc. and The Shirt Factory.