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ShoeDazzle company history timeline

2010

The pair launched JustFab in 2010, with its own celebrity backer and Creative Director, Kimora Lee Simmons.

2012

Shoedazzle currently has over 750,000 members, a fraction of the 13 million that was reported in August 2012.

The strife of 2012 taught the team that "you always have to innovate," says Trevisan. "Having gone through last year and the tough changes made us look inside and say, 'What's the next chapter?' "

2013

The big change was moving ShoeDazzle back to the program it launched with, and the trajectory of the business since the acquisition in 2013 has been tremendous.

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Founded
2009
Company founded
Headquarters
El Segundo, CA
Company headquarter
Founders
Brian Lee,Kim Kardashian,M.j. Eng,Mj Eng,Robert Shapiro
Company founders
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ShoeDazzle competitors

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Deckers Brands1973$4.3B3,200158
Everlane2010$40.0M36838
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Ralph Lauren1967$6.6B18,250405
Lucky Brand1990$330.0M1,844145
Gap Inc.1969$15.1B117,00041
Steve Madden1990$2.3B3,800508
Bonobos2007$20.0M551-
Etsy2005$2.8B1,40036
Rent the Runway2009$298.2M1,80018

ShoeDazzle history FAQs

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ShoeDazzle may also be known as or be related to SHOEDAZZLE.COM INC, ShoeDazzle and Shoedazzle.com, Inc.