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What does a showroom manager do?

Updated January 8, 2025
7 min read

A showroom manager works in retail showrooms that sell vehicles, appliances, furniture, and electronics. Aside from promoting sales, a showroom manager supervises teams and ensures that the sales floor is visually appealing and inviting towards customers. They also address and resolve issues and concerns, delegate tasks among staff in maintaining the cleanliness and order in showrooms, negotiate deals with customers, and maintain product knowledge, utilizing their expertise by training employees and enhancing their skills. Moreover, as a showroom manager, they have the responsibility to monitor showroom operations, all while implementing the company's standards and policies.

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Showroom manager responsibilities

Here are examples of responsibilities from real showroom manager resumes:

  • Develop and implement a sales and advertising campaign to establish/increase client base; achieve high level of customer satisfaction.
  • Experience with approving payroll via ADP.
  • Maintain showroom cleanliness and keep supplies fully stock.
  • Maintain the cleanliness and attractive appearance of the showroom.
  • Enter data for reports, production items, shipping, and payroll.
  • Work to increase exposure of the registry department through in-store special events, and participation in local bridal showcases.
  • Develop weekly report that identify detailed performances by POS which help top management approve necessary implementation to maintain strong sales levels.
  • Consult with several wholesale gas distributors on pricing and commission/dealer sales development leading to agreements with several new site operators.

Showroom manager skills and personality traits

We calculated that 18% of Showroom Managers are proficient in Sales Floor, Product Knowledge, and Store Operations. They’re also known for soft skills such as Interpersonal skills, Physical stamina, and Self-confidence.

We break down the percentage of Showroom Managers that have these skills listed on their resume here:

  • Sales Floor, 18%

    Ensured optimal sales through maintaining appropriate inventory, maximizing store appearance and efficiency of sales floor operations.

  • Product Knowledge, 13%

    Focused on providing excellent customer service by continuously expanding product knowledge.

  • Store Operations, 9%

    Handled daily store operations for Salinas and Seaside.

  • Sales Associates, 8%

    Conducted monthly motivational meetings for sales associates.

  • Cleanliness, 7%

    Maintained showroom cleanliness and kept supplies fully stocked.

  • Customer Satisfaction, 6%

    Increase customer satisfaction and bottom-line revenue by expanding product lines, offering special promotions and building relationships.

"sales floor," "product knowledge," and "store operations" are among the most common skills that showroom managers use at work. You can find even more showroom manager responsibilities below, including:

Interpersonal skills. The most essential soft skill for a showroom manager to carry out their responsibilities is interpersonal skills. This skill is important for the role because "wholesale and manufacturing sales representatives must be able to work well with many types of people." Additionally, a showroom manager resume shows how their duties depend on interpersonal skills: "developed strong interpersonal client relationships which brought repeating business to the company. "

Physical stamina. Another essential skill to perform showroom manager duties is physical stamina. Showroom managers responsibilities require that "wholesale and manufacturing sales representatives are often on their feet for a long time and may carry heavy sample products." Showroom managers also use physical stamina in their role according to a real resume snippet: "assist with inventory control during physical inventory count. "

Self-confidence. showroom managers are also known for self-confidence, which are critical to their duties. You can see how this skill relates to showroom manager responsibilities, because "wholesale and manufacturing sales representatives must be confident and persuasive when making sales presentations." A showroom manager resume example shows how self-confidence is used in the workplace: "maintained employee hr files and confidential records. "

Customer-service skills. For certain showroom manager responsibilities to be completed, the job requires competence in "customer-service skills." The day-to-day duties of a showroom manager rely on this skill, as "wholesale and manufacturing sales representatives must be able to listen to the customer’s needs and concerns before and after the sale." For example, this snippet was taken directly from a resume about how this skill applies to what showroom managers do: "consulted with walk-in customers, presented high-end product lines, and consistently exceeded targeted sales and profitability objectives. "

See the full list of showroom manager skills

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Compare different showroom managers

Showroom manager vs. Assistant manager/manager training

An assistant manager/manager of training performs various support tasks to assist with maintaining smooth workflow operations, learning management skills along the way. They participate in setting goals and guidelines, establishing timelines and budgets, liaising with internal and external parties, delegating responsibilities among staff, and monitoring the daily operations, solving issues and concerns should there be any. They also perform clerical tasks such as organizing files, preparing and processing documents, handling calls and correspondence, and running errands as needed.

We looked at the average showroom manager salary and compared it with the wages of an assistant manager/manager training. Generally speaking, assistant manager/managers training are paid $37,525 lower than showroom managers per year.While their salaries may differ, the common ground between showroom managers and assistant manager/managers training are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like sales floor, product knowledge, and store operations.

These skill sets are where the common ground ends though. The responsibilities of a showroom manager are more likely to require skills like "cleanliness," "retail sales," "sales training," and "purchase orders." On the other hand, a job as an assistant manager/manager training requires skills like "food preparation," "basic math," "math," and "store sales." As you can see, what employees do in each career varies considerably.

On average, assistant manager/managers training reach similar levels of education than showroom managers. Assistant manager/managers training are 1.5% more likely to earn a Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.

Showroom manager vs. Assistant manager, sales

An assistant sales manager assists the sales manager in supervising the daily store operations. It is their responsibility to develop strategies to improve the store's profit, effectively resolve client's issues, and manage the recruitment of sales staff. They need to train and guide the sales staff to learn sales strategies to enhance their sales performance. Assistant sales managers must have strong management and leadership skills so they can do the duties of the sales managers in case of their absence. Candidates applying for the job should have excellent customer service skills and relevant experience in sales.

Assistant manager, sales positions earn lower pay than showroom manager roles. They earn a $37,068 lower salary than showroom managers per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both showroom managers and assistant managers, sales have skills such as "sales floor," "product knowledge," and "store operations. "

In addition to the difference in salary, there are some other key differences worth noting. For example, showroom manager responsibilities are more likely to require skills like "cleanliness," "purchase orders," "event planning," and "furniture market." Meanwhile, an assistant manager, sales has duties that require skills in areas such as "customer service," "excellent interpersonal," "store sales," and "payroll." These differences highlight just how different the day-to-day in each role looks.

On average, assistant managers, sales earn a lower salary than showroom managers. Some industries support higher salaries in each profession. Interestingly enough, assistant managers, sales earn the most pay in the manufacturing industry with an average salary of $36,707. Whereas showroom managers have higher pay in the retail industry, with an average salary of $69,785.Average education levels between the two professions vary. Assistant managers, sales tend to reach similar levels of education than showroom managers. In fact, they're 1.3% more likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.

Showroom manager vs. Sales associate/manager

As the name entails, sales associates or associate managers are responsible for helping the store manager organize and run the retail stores. Their roles and responsibilities include ensuring that the store's goals are met by the sales team, hiring and training sales staff, and monitoring inventory. They are also expected to analyze consumer behavior, look for competitive products in the market, and communicate and evaluate clients' needs. To be qualified for this position, you should have experience as an assistant manager, organizational and leadership skills, and proficiency in MS Office.

On average scale, sales associate/managers bring in lower salaries than showroom managers. In fact, they earn a $31,225 lower salary per year.Using the responsibilities included on showroom managers and sales associate/managers resumes, we found that both professions have similar skill requirements, such as "sales floor," "product knowledge," and "store operations.rdquo;

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from showroom manager resumes include skills like "cleanliness," "customer satisfaction," "sales training," and "purchase orders," whereas a sales associate/manager is more likely to list skills in "customer service," "strong customer service," "payroll," and "pos. "

Sales associate/managers earn the best pay in the manufacturing industry, where they command an average salary of $41,297. Showroom managers earn the highest pay from the retail industry, with an average salary of $69,785.Most sales associate/managers achieve a similar degree level compared to showroom managers. For example, they're 0.9% less likely to graduate with a Master's Degree, and 0.2% less likely to earn a Doctoral Degree.

Showroom manager vs. Assistant parts manager

Assistant parts managers average a lower salary than the annual salary of showroom managers. The difference is about $13,713 per year.According to resumes from showroom managers and assistant parts managers, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "product knowledge," "retail sales," and "purchase orders. "Each job also requires different skills to carry out their responsibilities. A showroom manager uses "sales floor," "store operations," "sales associates," and "cleanliness." Assistant parts managers are more likely to have duties that require skills in "customer service," "parts inventory," "warranty claims," and "stock orders. "assistant parts managers reach similar levels of education compared to showroom managers, in general. The difference is that they're 1.2% more likely to earn a Master's Degree, and 0.1% more likely to graduate with a Doctoral Degree.

Types of showroom manager

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.