Shr CEO and leadership

Rod has a long history in the hospitality industry technology space, starting with Webvertising, the company that created the iHotelier central reservations system. In 2004, Rod co-founded Whiteboard Labs, which produced the Windsurfer® CRS in 2009. Whiteboard Labs merged with Sceptre Hospitality Resources in 2012, and Rod has been successfully leading the new company through impressive growth since then. Prior to his time in the technology sector, Rod spent 10 years in the banking industry where he advised a large number of companies in a wide range of industries and countries. During this time, Rod was a Vice President in the Latin America corporate banking group of Bank of America and also served as Vice President and Client Advisor in the International Department of the Chase Manhattan Bank in Houston. In that capacity, he advised subsidiaries of multinational companies in corporate finance and investment banking matters. Rod is a graduate of the Financial Management Program at Stanford University and was a participant in the 1999 Focused Financial Management Series at Harvard Business School. He holds a BBA in Marketing and an MBA in International Business & Finance from the University of Houston.

Adam joined the SHR team as COO in December of 2016. Believing that growth is an opportunity as well as a complexity, Adam is a financial and operational leader with experience in high-tech and traditional businesses, bringing with him a deep understanding of how to build collaborative relationships with employees, co-workers, management, and investors. Directly preceding his role at SHR, Adam worked with the audit, tax, and advisory firm Grant Thornton LLP, serving as Senior Manager for Strategy & Performance Improvement. Prior to that, he was Senior Vice President of Customer Service for Cardtronics, the world’s largest ATM owner/operator, as well as serving as Vice President of Finance & Operations for Whiteboard Labs. Adam holds a Bachelor of Business Administration in Finance from Texas A&M University, as well as a Master of Business Administration from Rice University in Houston.

In his role as Chief Software Architect, Dayang oversees the development work for SHR technologies such as Windsurfer® CRS. Prior to joining SHR, he led the team at Webvertising that build the iHotelier central reservations system, and when he later joined Whiteboard Labs, he oversaw the development of Windsurfer® CRS. Dayang has ample experience in overall system design, hardware design, and systems integration. Two design patents were awarded for his work on the Advanced Server design team at Compaq Computer Corporation in Houston and, while working at Proportional Technologies, Inc., he oversaw the development and manufacturing of the PT2400, a medical gamma ray camera for imaging of the human heart. Dayang started his career at Invocon, Inc., where he was a member of the Wireless Data Acquisition team. There, he was responsible for architecture design of the communication network and the design of the entire digital subsystem. He holds a Masters of Science in Electrical Engineering from the University of Houston and a Bachelor of Science in Electrical Engineering as well as a Bachelor of Science in Applied Mathematics from Shanghai Jiaotong University in Shanghai, China.

Rod has a long history in the hospitality industry technology space, starting with Webvertising, the company that created the iHotelier central reservations system. In 2004, Rod co-founded Whiteboard Labs, which produced the Windsurfer® CRS in 2009. Whiteboard Labs merged with Sceptre Hospitality Resources in 2012, and Rod has been successfully leading the new company through impressive growth since then. Prior to his time in the technology sector, Rod spent 10 years in the banking industry where he advised a large number of companies in a wide range of industries and countries. During this time, Rod was a Vice President in the Latin America corporate banking group of Bank of America and also served as Vice President and Client Advisor in the International Department of the Chase Manhattan Bank in Houston. In that capacity, he advised subsidiaries of multinational companies in corporate finance and investment banking matters. Rod is a graduate of the Financial Management Program at Stanford University and was a participant in the 1999 Focused Financial Management Series at Harvard Business School. He holds a BBA in Marketing and an MBA in International Business & Finance from the University of Houston.