siggi's history

In late 2007, Siggi was contacted by Whole Foods Market, which expressed interest in the yogurt and its low-sugar concept, and wanted him to provide a presentation in Austin, Texas.

In January 2008, his yogurt went on sale in half of all Whole Foods stores across the United States, rather than starting in a few regions first, which was customary.

As of August 2010, Hilmarsson's company, Icelandic Milk & Skyr Corporation, had nine employees and approximately 350 cows from six family farms.

To handle the potential of growing demand, the company began transitioning to a larger plant in 2013.

As of 2014, Siggi's yogurt was largely only available at Whole Foods and Target stores.

By 2015, the company had a backup manufacturing facility in Wisconsin; Siggi said, "When your business grows enough, you don't want to rely on just one plant." As of 2015, Siggi's was available in 8,800 stores across the United States.

In December 2016, Siggi's announced that it had signed a deal to place its products in 7,000 Starbucks locations.

As of December 2017, Siggi's was the fastest growing yogurt in grocery stores across the United States, and the best-selling yogurt brand overall at Whole Foods Market.