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Catherine Monson was named CEO and President of FASTSIGNS International, Inc. in 2008. She brought a strong background in management and business leadership, as well more than 25 years of franchising and digital printing experience. Known for her motivational and accountability-led management style, Catherine believes in consistent communication and a two-way relationship with franchisees. It is with great passion that she leads the more than 660 franchised FASTSIGNS® worldwide, as well as to the 100+ employees that comprise the FASTSIGNS International corporate team. Since joining FASTSIGNS, Catherine has been on a mission to advance the brand from that of just a sign and banner provider to a visual ideas and comprehensive solutions provider for all kinds of businesses and brands. Many got to see her commitment to FASTSIGNS when she appeared on the two-time Emmy Award-nominated reality series, “Undercover Boss”, in May of 2012. The show follows high-level corporate executives as they slip anonymously into the rank-and-file of their own company to examine the inner workings of their organization. A strong advocate for small business enterprise and franchising, Catherine also spends much of her time and energy serving on the Board of Directors for the International Franchise Association (IFA), the world’s oldest and largest organization representing franchises worldwide. Through her service with the IFA, Catherine works to help further the IFA’s mission of protecting and promoting franchising through government relations, public relations and educational programs.