Silver Star Brands Leadership

Experienced professional with a unique combination of strategic vision, technical expertise, business leadership and managerial experience to lead the planning and implementation of value-added initiatives.

Executive level business leader with extensive merchandising, product development, general management experience. Proven track record in building collaborative, high performance teams that deliver results. Known for continuous process improvement and new business development. Strong analytical, business and communication skills. Significant experience driving increased sales, profits and ROI.



• Leader of team accountability with financial literacy, KPI focus

• Foundational core values of high integrity, work ethic, fairness, leadership development.



• Global direct sourcing expertise for lower costs, product uniqueness, improved quality and speed to market.

• Driver of proprietary product for relevancy, margin and sales growth



• Consistent improvement in EPS and shareholder value. • Leads Strategic planning excellence for category sales and profit growth

• Improved sku/inventory/asset management for higher ROI.

• Turned around unprofitable businesses



• Entrepreneurial approach to G and A for agility, low cost and process operating efficiency

Lynne Whitehorn is a Principal at Programming Art and Chief Security Architect at Silver Star Brands and is based in Oshkosh Wisconsin Area. She has worked as Consultant - UI/Usability Lifecycle at COLDWATER CREEK INC, Technical Architect at ZyQuest Inc. Technology and Development, and Senior Scientist at CygNet Software. Lynne studied at Sandia.