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The Culture At Sinclair Broadcast Group

Information provided by the company
Sinclair Digital is transforming how television is produced, distributed, and consumed. We are the innovation team for the largest and most diversified television broadcasting company in the country, with more local television stations than anyone and affiliations with all major networks.
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Sinclair Digital has a positive, collaborative, and inventive culture. We build entirely new experiences that have never seen the light of day in any other company. We share a set of core values and attributes: to be smart, humble, hardworking and, above all collaborative.
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We run lean, move with agility, and take pride in our charter to transform Sinclair Broadcast Group from a broadcast-centric company, into an omni-platform enterprise and enhancing our corporate entrepreneurial spirit. Come be a part of the team that's transforming broadcast video.
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You must have a passion for going beyond scores & highlights and telling real stories. Must embrace breaking sports coverage and daily storytelling on digital and social first!.
We thrive on innovation and a passion for connecting people with the best local news and sports content. As we grow our content offerings and expand our broadcast, cable and digital distribution channels we're embracing new technologies to fuel that growth.
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Sinclair Broadcast Group Overview

Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country today. Sinclair owns and operates, programs or provides sales services to 140 television stations in 72 markets, after pending transactions. Sinclair's television group reaches approximately 35% of US television households and includes FOX, ABC, MyTV, CW, CBS, NBC, and Azteca affiliates. Sinclair, either directly or through its Ventures subsidiary, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the Nasdaq Exchange under the ticker symbol SBGI.
The staff at Sinclair Broadcast Group come from unusually diverse demographic backgrounds. The company is 53.6% female and 34.8% ethnic minorities. Sinclair Broadcast Group employees are slightly more likely to be members of the Republican Party than the Democratic Party, with 55.0% of employees identifying as members of the Republican Party. Despite their political differences, employees at Sinclair Broadcast Group seem to be happy. The company has great employee retention with staff members usually staying for 5.0 years.
A large telecommunication company with 8,400 employees and an annual revenue of $5.9B, Sinclair Broadcast Group is headquartered in Maryland.

The Organization’s Mission

We produce compelling, engaging, informative newscasts. Our stations hold public officials accountable, asking the tough questions that our viewers would ask. Our newscasts have stories that make a difference. The key to our success is content choices. Our goal is simple: We alert, protect and empower our audience on all platforms.

Industry

Telecommunications

Revenue

$5.9B

Employees

8,400

Founded in

1986

Headquarters

Cockeysville, MD

Website

sbgi.net

Organization Type

Public

Is This Your Company?

Sinclair Broadcast Group Employee Reviews

Zippia Official Logo

5.0

Zippia UserJune 2021

5.0

Zippia Official LogoZippia UserJune 2021

What Do You Like About Working There?

Great culture, good benefits, high velocity projects, opportunities for growth, stock options.
Zippia Official Logo

4.0

Zippia UserMarch 2021

4.0

Zippia Official LogoZippia UserMarch 2021

What Do You Like About Working There?

I have been able to meet so many wonderful people who have had the belief and trust in me to take on bigger projects and tasks. I have been able to become a technical director without the degree that everyone has told me to get and I have become one of the best directors at my station only behind my mentor and lead director. The benefits are really nice, I had my child early on in 2021. Not only have I had support for time off when I needed it but the people I work with actually care about the situation, and that's a nice change of pace. I now have a baby girl that needs a solid foundation and I will do anything to get there.

What DON'T You Like About Working There?

Big corporate does not seem to care about there employees. They have laid off lots of people even with a great year in the news organization. Freezing everyone's pay and skipping out on bonuses. I want to work for an organization that will hold strong in tough times and stand by there employees

What Are Your Favorite Benefits/Perks?

My favorite would have to be a cross between having my own show and the health benefits for my newborn.
Zippia Official Logo

3.0

Zippia UserMarch 2021

3.0

Zippia Official LogoZippia UserMarch 2021

What Do You Like About Working There?

Getting paid is nice

What DON'T You Like About Working There?

Staffing is thin - lots of work to be done

What Are Your Favorite Benefits/Perks?

A paycheck comes in handy
Zippia Official Logo

1.0

Zippia UserJanuary 2021

1.0

Zippia Official LogoZippia UserJanuary 2021

What Do You Like About Working There?

Good Benefits

What DON'T You Like About Working There?

Work life balance is awful, low pay, bad culture

What Are Your Favorite Benefits/Perks?

Medical benefits are great
Zippia Official Logo

1.0

Zippia UserJune 2020

1.0

Zippia Official LogoZippia UserJune 2020

What Do You Like About Working There?

Independent daily tasks

What DON'T You Like About Working There?

Too many managers conflicting with each other

What Are Your Favorite Benefits/Perks?

Close to home
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The Team At Sinclair Broadcast Group

Key People

Christopher S. Ripley

Julian Smith

Sinclair Broadcast Group Company Rankings

Sinclair Broadcast Group is ranked #6 on the Best Telecommunication Companies to Work For in Maryland list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Sinclair Broadcast Group Demographics Summary

9.3
Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Sinclair Broadcast Group Gender Distribution

Male
Male
46%
Female
Female
54%

Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for Sinclair Broadcast Group. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • Sinclair Broadcast Group has 8,400 employees.

  • 54% of Sinclair Broadcast Group employees are women, while 46% are men.

  • The most common ethnicity at Sinclair Broadcast Group is White (65%), followed by Black or African American (13%) and Hispanic or Latino (12%).

  • Sinclair Broadcast Group employees are most likely to be members of the Republican Party.

  • On average, employees at Sinclair Broadcast Group stay with the company for 5.0 years.

  • The average employee at Sinclair Broadcast Group makes $57,555 per year.

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Sinclair Broadcast Group Employee Political Affiliation

Sinclair Broadcast Group employees are most likely to be members of the Republican Party. The largest donation made to a political party by a Sinclair Broadcast Group employee was by Frederick Smith. Frederick Smith donated $179,200 to the Republican Party.

Parties

Republican Party

55.0 %
-

Democratic Party

45.0 %
-

Employee Political Donations

NameJob TitlePartyDonation
Frederick SmithVice PresidentRepublican Party$179,200
David SmithPresident/Chief Executive OfficerDemocratic Party$112,200
Duncan SmithVice PresidentRepublican Party$79,550
Robert SmithDirectorDemocratic Party$10,000
Fred SmithExecutiveRepublican Party$10,000
William ButlerExecutiveRepublican Party$5,250
Erin DefilippsProduct ManagerDemocratic Party$3,600
J SmithExecutiveRepublican Party$2,700
Jason SmithFinance AnalystRepublican Party$2,500
Julian SmithExecutiveRepublican Party$2,500
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Sinclair Broadcast Group Financial Performance

9.0
Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.

Revenue

> $1B

Founded in

1986

Organization type

Public

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Sinclair Broadcast Group Competitors

Companydesc
Average Salarydesc
Wikia
Salary Range68k - 123k$92k$92,046
Ion Media
Salary Range52k - 109k$76k$75,832

Sangfor Technologies USA

Salary Range52k - 96k$71k$71,383
InfoSonics
Salary Range52k - 96k$71k$71,210

WAOW

Salary Range52k - 96k$71k$71,151

NextMark

Salary Range52k - 96k$71k$71,068

ReadyTalk

Salary Range52k - 95k$71k$70,742
TEGNA
Salary Range49k - 98k$70k$69,999

Schurz Communications

Salary Range48k - 97k$69k$69,269

Young Broadcasting

Salary Range44k - 93k$64k$64,380
$39k
$123k

Frequently Asked Questions about Sinclair Broadcast Group

When was Sinclair Broadcast Group founded?

Sinclair Broadcast Group was founded in 1986.

How many Employees does Sinclair Broadcast Group have?

Sinclair Broadcast Group has 8,400 employees.

How much money does Sinclair Broadcast Group make?

Sinclair Broadcast Group generates $5.9B in revenue.

What industry is Sinclair Broadcast Group in?

Sinclair Broadcast Group is in the telecommunications industry.

What is Sinclair Broadcast Group's mission?

Sinclair Broadcast Group's mission statement is "We produce compelling, engaging, informative newscasts. Our stations hold public officials accountable, asking the tough questions that our viewers would ask. Our newscasts have stories that make a difference. The key to our success is content choices. Our goal is simple: We alert, protect and empower our audience on all platforms."

What type of company is Sinclair Broadcast Group?

Sinclair Broadcast Group is a public company.

Who are Sinclair Broadcast Group's competitors?

Sinclair Broadcast Group competitors include TEGNA, Nexstar Media Group, Ion Media, Young Broadcasting, Evolve Media, Sangfor Technologies USA, InfoSonics, Shamrock Communications, NextMark, Wikia, Schurz Communications, WAOW, ReadyTalk.

Who works at Sinclair Broadcast Group?

Christopher S. Ripley (President & CEO)

Julian Smith (Founder)

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Zippia gives an in-depth look into the details of Sinclair Broadcast Group, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Sinclair Broadcast Group. The employee data is based on information from people who have self-reported their past or current employments at Sinclair Broadcast Group. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Sinclair Broadcast Group. The data presented on this page does not represent the view of Sinclair Broadcast Group and its employees or that of Zippia.

Sinclair Broadcast Group may also be known as or be related to Chesapeake Television Corporation (1971–1985), Sinclair Broadcast Group, Sinclair Broadcast Group Inc and Sinclair Broadcast Group, Inc.