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Pat has more than 20 years of experience in the human resource outsourcing industry. Before joining Asure Software, he was president and CEO of Fidelity Investment's HR Services Division; president and CEO of Advantec; and executive vice president at Ceridian, where he was responsible for sales, marketing, operations and business development in the United States. Pat is a frequent industry speaker and serves on the boards of Allover Media and SafeGuard World International. He also serves as the CEO of APPD Investments.

James R. Swayze is the Chief Executive Officer and one of the founders of Symbility Solutions. James originally planned to get into the film production industry but the insurance sector appeared in his life as an opportunity to quickly pay off his travel bills. Today James is at the helm of a successful technology company, an acknowledged expert on the application of technology in the insurance sector, a regular contributor to key industry publications and a sought-after speaker. Prior to founding Symbility Solutions, James held various senior executive positions with a number of global technology, financial services and insurance leaders, including General Electric. James was born and raised in Toronto but throughout his career has worked extensively in the United States. He also lived and worked in France and Germany just before the Wall came down and speaks fluent German. James is a true winter sports Canadian – with hockey and skiing being his favourite sports.

George has more than 25 years of business-to-business technology expertise, including 20 years at Hewlett Packard. He has particularly deep experience in growth strategies for hardware, software, and service businesses within the SMB and enterprise markets. He successfully led businesses with sites located in the U.S., Europe, and Asia.

David received a J.D. from Florida State University College of Law, and is completing his Ph.D in Computer Science at the Georgia Institute of Technology. He has authored numerous papers in premier academic conferences and has studied botnets as part of his Ph.D. research. He was involved with the development of a successful startup (ClickFox, LLP), and is the inventor of their patented technology.

Lars Pedersen is a Chief Executive Officer at Questionmark. He has worked as Board Member at CommProve, Chief Executive Officer at InnovFocus Inc., and Chief Executive Officer at CommProve. Lars studied at Karlsruhe Institute of Technology (KIT).