The top 9 Brand Management courses you need to take

1. Brand and Product Management

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://www.coursera.org/learn/gestion-marca-producto...

2. Branding & Brand Management with Dekker: Branding Strategy+

4.5

(963)

Top MBAs are expensive, time-consuming, and extremely difficult to get into. My goal with this course is to give you an MBA level of understanding of branding and brand management. Learn from a former Global Brand Manager at Sony PlayStation who studied brand management at Philip Kotler's Kellogg School of Management and has helped countless startups with their branding. If you sell marketing services, this gives you a sophisticated edge over other marketers. If you're a marketing manager, this gives you a strategic understanding of the role of branding. If you're a founder, this course will show you how to catapult your company to fame. This course focuses specifically on branding, brand marketing, and brand management. This is not a general course on marketing. I'll lay out all the foundations of brand strategy and brand tactics, while exploring several case studies both from my hands-on experience as well as my research. This course is built on my personal experience developing and marketing brands, my academic experience, and branding research from myself and others. I'll dispel commonly held myths about branding and give you a solid, reliable resource for understanding brands so you aren't relying on flaky Internet resources. Case study on the luxury brand management & fashion marketing leader LacosteKey lessons in fast brand growth, such as the substantial role of influencer marketing & branding partnershipsMy hands-on experience in managing some of the top global brands across the USA, UK, Japan, and CanadaFMCG / CPG brand management considerationsB2B brand management driversBrand management lessons that apply to business-to-consumer and business-to-business (B2B) brandingHow to drive word-of-mouth for your brand using highly efficient branding tactics and strategiesHow to enhance key outcomes such as brand awareness, revenue, excess share of voice, reach, and frequency-both conceptually and through advertising channels such as Facebook and LinkedInHow to penetrate a new market quickly to build brand credibility and awarenessHow to leverage associations to establish a brand that doesn't yet have credibilityHow to develop a comprehensive branding and brand marketing strategyKey branding sections: How Brands GrowBrand Management Lessons from LacosteBranding StrategyBranding TacticsMacro Business Perspective of BrandingRaising Brand Awareness B2B Branding Personal BrandingBranding success starts with this course, which serves as a branding guide and mini MBA in branding, brand management, brand marketing, branding strategy, branding success, big brand strategies, and business branding...

3. Brand Management: Build Successful Long Lasting Brands

4.1

(571)

What companies like Apple, Facebook, Coca-Cola, Mercedes, Armani have in common?They are recognized as Brands able to deliver something people love: a superior product experience compare to their competitors. Brand Management: Build Successful Brands will teach you step-by-step on how to create amazing brands that are worth money. The course is led by International Thought Leader on Brand Strategy Prof. Leslie de Chernatony, best seller author and professor in leading Universities. This course starts with the foundations of brand management. It will open by considering some of the issues involved in nurturing brands. To manage brands effectively, there needs to be a consensus about the nature of the brand in question. As brands are intangible assets, a framework will be presented to characterize the quality of a brand. One of the problems is that an inconsistent approach to supporting the brand may result, so a framework to manage this will be discussed. Ways of building more emotion into a brand will be explored. Effective brand strategy necessitates taking a pan-company perspective to understand the organization's competencies, identify new opportunities, and leverage the advantage of corporate culture to deliver the brand promise. Brand success does not result just from focusing on customers, but rather from adopting a more balanced perspective by addressing stakeholders. In an era when it is easy to copy what a brand can deliver (functional values), it is more challenging to replicate how the brand is delivered (emotional values). This session will address how by looking inside and outside an organization, brands can grow and be sustained. It will open by presenting a model to strategically grow and support brands, From brand vision to brand evaluation. After explaining the model, the different elements of the model will be explored to show how the model can be used to develop valuable brands...

4. Master Course in Business Branding and Brand Management

4.3

(127)

Master course in business branding and brand management: In the past, branding was largely defined by giving a company a particular design or symbol in order to advertise its products and services. The aesthetic component of branding: visual identity is misunderstood (and still is). It's still just about logos, design, packaging, etc., for many, whether they're specialists or not. In addition, even high-level marketers continue to preach the same old vision of branding, even though the concept and its understanding have evolved so much. Not only does branding make a memorable impression on consumers, but it also lets your clients and customers know what to expect. This helps you stand out from your competition and explains what makes you the smart choice. Creating a brand that represents who you are as a company, and how you want to be perceived, is imperative. Developing a brand involves many things, such as advertising, customer service, social responsibility, reputation, and visuals. Combined, these elements (and more) make one unique and (hopefully) eye-catching profile. Brand Management: Your brand is managed and crafted through the brand management process. Brand definition, positioning, and delivery of brand value are integrated into this process. Customers are more likely to stick with your business if you have a well-planned brand management plan. In this master course you can learn the 5 Major topics,1. Introduction of Business branding and brand management2. Business branding strategy and the value of creation3. International business branding strategy and global branding4. Brand management techniques5. How to become a brand ambassador or brand manager/strategist...

5. Introduction to Luxury Brand Management

4.2

(96)

Have you ever thought what makes luxury products so different from others? What does it take to be a luxury brand? What are the motivations for consumers to buy luxury products? How is luxury changing in this modern, post-pandemic world? How do new technologies and growing consumer scrutiny influence the luxury and premium brands?We will answer those and many other questions during the course of Introduction to Luxury Brand Management. The course is divided into three parts (Introduction to Luxury, Luxury Marketing and Market trends) and includes dozens of real examples from the world of luxury. First we will understand what luxury is all about, what it can mean and why is it so difficult to define. We will also speak about key players in the luxury sector worth 300 billion dollars to understand better the industry. In the second part of the course we will look closely at consumers of luxury brands - their purchase behaviour, which dives into how they shop as well as how much they spend and their preferences for certain products, services and brands. We will also define what are the different motivations to buy luxury products. Than we will move on to marketing mix - 7 elements of a marketing strategy that need to be develop while managing a luxury product/brand/services. We will analyze each of 7 Ps from the perspective of a luxury brand and consumers' expectations. In the third part of the course we will deep dive into trends emerging in the luxury sector. We will define where they come from, how they co-exist in the market and what is the response of luxury brands for such changes. During the course you will also receive recommendations of reading, movies and websites to follow to further broaden your knowledge on the subject after the course. To keep it short, after completing this course you will understand what the luxury brands are all about and what are the market trends they will need to adapt to in the near future. Please not that this course is an introductory course, it does not include activities to be done by students...

6. Brand Management and Marketing Strategy

4.3

(64)

This course covers the fundamentals of brand management and marketing strategy of consumer goods. We start with the basics of sales and distribution of consumer goods. This is important to understand the overall industry and hence look at the role of a brand manager with that context. We cover the key roles in marketing i. e Consumer research, Media planning and Brand Management. We then look at how to create a brand positioning by writing a brand concept and using a positioning framework. Once we've established the brand positioning we use the same to create brand communication. We not only look at the process of creating brand communication but also what gets some brand to create consistently good communication while others struggle to do so. We then learn how to evaluate a brand communication, internally as well as using consumer research. We then move on to learn about the different media vehicles and their unique properties. This helps us answer which media vehicle would be better suited to our brand and message. We wrap up the course with a look at how brand health is measured. Once we're able to identify the strength and weakness of our brand with consumers, we can take the learning and apply the techniques that we've learnt in the previous sessions...

7. Brand Management: Creating What Sets You Apart

What does your brand stand for? Join Chris Bolman (Director of Marketing Percolate) to learn how to define and develop the 6 core brand pillars that will set your brand apart. From mission to culture this 1-hour class is a must for entrepreneurs startups and everyone eager to grow a brand with conviction...

8. Online Reputation Management For Personal Brand Or Business

4

(74)

Create an ideal reputation for your online presence that will impress potential employers, business contacts or social connections who look you up online. Learn how to use Google SEO and reputable and authoritative sites to fill up the first 10 or 20 results of Google searches with listings that make you look like an amazing professional. This will help you impress potential business or personal contacts and make an amazing first impression. If you have a non-existing online reputation, or if it is mediocre, both of these cases turn people off. But by the time you finish this course and complete all the things suggested in the course, you will have a brilliant looking online reputation when people search for your name. You will impress people, and they will want to deal more with you, either on a personal level or in business - all because you will seem like a person of higher value. Sign up for the course today and begin creating a fantastic online reputation for yourself. NEW SECTION ON ONLINE REPUTATION MANAGEMENT WITH LINKEDINI recently added a section for how to create a LinkedIn profile that helps your online reputation management because for most people, their LinkedIn profile is one of the first results that comes up when people search for their name. This section will walk you through every step of creating an amazing LinkedIn profile that will positively reinforce your online reputation and personal brand. INSTRUCTOR BACKGROUNDI've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you. I have created a personal brand through my online reputation management and in this course, I show you how you can work on your online reputation management by yourself and without hiring any firms or freelancers. BONUSES INCLUDED* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable* Personal invitation to my Facebook community after you complete the course* My list of 50 business-success skills when you complete the courseMONEY-BACK GUARANTEE  The online reputation marketing course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students. Invest in your future. Enroll now...