Jobs that use brand marketing the most include brand marketing specialist, brand marketing manager, and lead brand representative.
| Rank | Job title | Salary | % of all skills | Job openings |
|---|---|---|---|---|
| 1 | Brand Marketing Specialist | $67,964 | 13% | 90,778 |
| 2 | Brand Marketing Manager | $91,940 | 11% | 108,824 |
| 3 | Lead Brand Representative | $41,652 | 10% | 143,482 |
| 4 | Brand Partner | $68,309 | 9% | 33,146 |
| 5 | Brand Director | $123,533 | 9% | 72,697 |
| 6 | Trade Marketing Manager | $100,451 | 7% | 109,749 |
| 7 | Marketing & Public Relations Manager | $83,461 | 7% | 96,516 |
| 8 | Merchandise Marketing Manager | $36,512 | 6% | 109,994 |
| 9 | Corporate Officer | $94,243 | 6% | 65,769 |
| 10 | Senior Brand Manager | $118,740 | 6% | 102,062 |
What jobs use Brand Marketing the most?
1. Brand Marketing Specialist
How brand marketing specialist uses Brand Marketing:
- Manage outreach through social media platforms (Facebook, YouTube, etc.
- Develop and manage self-service sales and marketing tools to support all sales channels including B2B and B2C.
- Pass out information and giveaways, scan badges and begin key conversations with potential leads for the company.
Most common skills for brand marketing specialist:
- Brand Marketing
- Digital Marketing
- PowerPoint
- Project Management
- Integrated Marketing
- Marketing Campaigns
2. Brand Marketing Manager
How brand marketing manager uses Brand Marketing:
- Serve as champion for digital, CRM and engagement for communications, decision support and product leads.
- Manage promotional marketing agency for development of all channel-specific POS.
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Most common skills for brand marketing manager:
- Brand Marketing
- Digital Marketing
- Marketing Campaigns
- Brand Management
- Project Management
- Integrated Marketing
3. Lead Brand Representative
How lead brand representative uses Brand Marketing:
- Manage to sales KPI's (including sales and expense budget numbers), assuring efficient and effective use of resources.
- Leverage sales data to tie activities like CES, SXSW and MakerFaires to overall sales growth.
- Complete payroll on a bi-weekly basis for staff at store level, to be submit to corporate.
Most common skills for lead brand representative:
- Marketing Campaigns
- Sales Floor
- Customer Service
- Brand Marketing
- Leveraged
- Leadership
4. Brand Partner
How brand partner uses Brand Marketing:
- Handle all logistics, product ordering, and lead a team in set-ups for 15 consumer annual events.
- Provide leadership to all the impacted EIT teams in managing business expectation while ensuring successful accomplishment critical project milestones.
- Facilitate the logistics process of promotional materials and assure that they are utilized in an effective manner.
Most common skills for brand partner:
- Client Relationships
- Integrated Marketing
- Public Speaking
- Brand Marketing
- Business Relationships
- SEO
5. Brand Director
How brand director uses Brand Marketing:
- Manage relationships with SEO consultants and all SEM vendors to ensure all participants are rowing the same way for maximum growth.
- Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
- Analyze Nielsen and research data to understand consumption trends and target consumer.
Most common skills for brand director:
- Brand Strategy
- Brand Marketing
- Digital Marketing
- Brand Management
- Integrated Marketing
- Marketing Campaigns
6. Trade Marketing Manager
How trade marketing manager uses Brand Marketing:
- Manage post promotion analysis process to review trade promotions and make recommendations for improving ROI and effectiveness of future promotions.
- Provide national, regional and local trade marketing/brand support for a global wine company with a leading portfolio of iconic wines.
- Customize ad campaigns, innovate new POS material resulting in increase product awareness.
Most common skills for trade marketing manager:
- ROI
- POS
- Brand Marketing
- Wine
- Logistics
- Digital Marketing
7. Marketing & Public Relations Manager
How marketing & public relations manager uses Brand Marketing:
- Manage improvements to company website including new content management system and SEO to increase functionality and improve organic search rankings.
- Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
- Implement social media strategy creating and maintaining presence on LinkedIn, Facebook, and YouTube.
Most common skills for marketing & public relations manager:
- Digital Marketing
- Press Releases
- Marketing Campaigns
- Brand Marketing
- ROI
- Marketing Mix
8. Merchandise Marketing Manager
How merchandise marketing manager uses Brand Marketing:
- Direct and manage all areas of marketing production for collateral, POS materials, merchandisers, packaging and website.
- Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
- Rotate product as necessary and place POS material.
Most common skills for merchandise marketing manager:
- Integrated Marketing
- Brand Marketing
- Store Operations
- SEO
- Competitive Analysis
- Sales Growth
9. Corporate Officer
How corporate officer uses Brand Marketing:
- Manage FDA Pre-Approval inspection programs and worldwide quality of company-manufacture and contract products.
- Program development includes managing and building strong relationships with corporate and affinity partners to secure sponsorship and career enhancement for alumni
- Ensure the operational oversight of a livelihoods project in northern India.
Most common skills for corporate officer:
- Business Development
- Business Plan
- Litigation
- Financial Performance
- Brand Marketing
- Compliance Program
10. Senior Brand Manager
How senior brand manager uses Brand Marketing:
- Manage the development and execution of in-store media, POS, and other merchandising vehicles to drive product trial.
- Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
- Provide branding, copywriting, and marketing with a dash of technical advisory.
Most common skills for senior brand manager:
- Brand Management
- Digital Marketing
- Brand Marketing
- Project Management
- Consumer Insights
- Market Research
11. Chief Strategy Officer
How chief strategy officer uses Brand Marketing:
- Establish and manage SLA process.
- Manage PPC, SEM and affiliate marketing goals, objectives and strategies.
- Lead rebranding and comprehensive redesign of website, print and booth assets.
Most common skills for chief strategy officer:
- Business Development
- CSO
- Strategic Vision
- Brand Marketing
- Business Plan
- Strategy Development
12. Brand Marketing Consultant
How brand marketing consultant uses Brand Marketing:
- Manage and implement strategic marketing initiatives and align content messaging for B2C.
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Create and curate content for social media accounts such as Facebook, LinkedIn, and Glassdoor.
Most common skills for brand marketing consultant:
- Brand Strategy
- Web Design
- Brand Marketing
- Product Development
- Market Research
13. Product Brand Manager
How product brand manager uses Brand Marketing:
- Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
- Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
- Investigate and debug code issues in Java.
Most common skills for product brand manager:
- Brand Management
- Market Research
- Digital Marketing
- Brand Marketing
- Product Development
- Market Trends
14. Director, Marketing & Promotions
How director, marketing & promotions uses Brand Marketing:
- Manage Facebook social media efforts.
- Manage and develop social platforms for Facebook and official website.
- Manage corporate marketing and communication functions, overseeing all promotional giveaways.
Most common skills for director, marketing & promotions:
- Website Content
- Marketing Campaigns
- Brand Marketing
- Press Releases
- Market Research
- Photoshop
15. National Marketing Director
How national marketing director uses Brand Marketing:
- Create reporting and dashboards for marketing qualify leads (MQL) and ROI evaluation.
- Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
- Track results of campaigns to ensure a measurable and positive return on investment (ROI).
Most common skills for national marketing director:
- Digital Marketing
- Market Research
- Sales Strategies
- Product Development
- Brand Marketing
- ROI
16. Brand Manager
How brand manager uses Brand Marketing:
- Direct and coordinate photo shoots; conduct live training sessions; manage marketing asset library; CRM strategy.
- Manage paid search campaigns including keyword generation, ad copy testing, landing page optimization, PPC and SEM.
- Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
Most common skills for brand manager:
- Brand Management
- Digital Marketing
- Customer Service
- Project Management
- Brand Marketing
- Product Development
17. Global Brand Manager
How global brand manager uses Brand Marketing:
- Develop and manage execution of digital strategies including website development, SEO, PPC, and social media.
- Develop and manage new health brand strategy including creation of healthcare professional/dietitian program.
- Increase social traffic and conversion KPIs with target SEO strategies.
Most common skills for global brand manager:
- Brand Management
- Market Research
- Project Management
- Global Brand Strategy
- Brand Marketing
- Brand Positioning
18. Associate Marketing Manager
How associate marketing manager uses Brand Marketing:
- Manage logistics, marketing collateral, demonstrations, discounts, advertising, and Facebook schedule.
- Manage community outreach through various social media platforms, SEO and SEM to increase user participation.
- Manage external Facebook vendor, KeyWee, by ensuring quality performance and efficient costs on all Facebook marketing.
Most common skills for associate marketing manager:
- Digital Marketing
- Project Management
- Marketing Campaigns
- PowerPoint
- Brand Marketing
- Integrated Marketing
19. Brand Strategist
How brand strategist uses Brand Marketing:
- Manage global product development teams with cross-functional oversight for manufacturing, sourcing, finance, design and supply chain management.
- Create and execute tremendously successful Facebook, Instagram and Pinterest contest and sweepstakes that encourage interaction and increase brand visibility.
- Assist clients in leveraging their large Facebook communities to grow their other social channels.
Most common skills for brand strategist:
- Brand Strategy
- Digital Marketing
- Project Management
- Marketing Campaigns
- Brand Marketing
- Integrated Marketing
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Updated December 28, 2023