Jobs that use campaign performance the most include advertising associate, media planner and buyer, and senior media buyer.
| Rank | Job title | Salary | % of all skills | Job openings |
|---|---|---|---|---|
| 1 | Advertising Associate | $54,420 | 25% | 3,889 |
| 2 | Media Planner And Buyer | $63,155 | 14% | 32,497 |
| 3 | Senior Media Buyer | $81,054 | 12% | 21,835 |
| 4 | Media Buyer | $74,390 | 9% | 20,884 |
| 5 | Search Engine Marketing Strategist | $68,845 | 8% | 78,796 |
| 6 | Digital Media Planner | $55,361 | 8% | 39,005 |
| 7 | Advertising Account Manager | $75,431 | 7% | 105,277 |
| 8 | Digital Media Strategist | $62,947 | 5% | 31,387 |
| 9 | Media Planner | $58,044 | 5% | 24,126 |
| 10 | Media Supervisor | $82,267 | 4% | 8,858 |
What jobs use Campaign Performance the most?
1. Advertising Associate
How advertising associate uses Campaign Performance:
- Report and monitor incoming leads; formulate return-on-investment (ROI) analysis.
- Create new advertisement schemes including posters, discount cards, ect
- Develop a mastery of copywriting abilities for the purpose of SEO.
Most common skills for advertising associate:
- Campaign Performance
- Customer Service
- Print Advertisements
- SEO
- Google Adwords
2. Media Planner And Buyer
How media planner and buyer uses Campaign Performance:
- Project manage and lead phases of advertising campaigns from planning, to buying through ROI analysis.
- Manage approved media budgets for assign markets and negotiating rates in accordance with desire CPP or CPM, reach and frequency.
- Manage multiple million dollar budgets, budget analysis and reconciliations.
Most common skills for media planner and buyer:
- Campaign Performance
- Media Planning
- Target Audience
- Out-of-Home
- Media Research
- Media Buying
3. Senior Media Buyer
How senior media buyer uses Campaign Performance:
- Manage current media and allocate keyword buys to meet ROI targets while remaining within client's budget expectations.
- Manage the implementation of essential MRO procurement initiatives to increase quality of technology while minimizing cost and timing.
- Negotiate and manage purchase orders for mechanical, electrical and electronic commodities, as well as items fabricate per engineering specifications.
Most common skills for senior media buyer:
- Digital Marketing
- Campaign Performance
- Media Buying
- ROI
- Media Planning
- Search Engine Marketing
4. Media Buyer
How media buyer uses Campaign Performance:
- Manage both PPC and display buys across a network of clients.
- Manage day to day performance expectation of SEO, SEM, and outside vendors.
- Manage the client's Youtube page and report monthly on all social media platforms.
Most common skills for media buyer:
- Digital Marketing
- Campaign Performance
- Media Buying
- Google Analytics
- Media Planning
5. Search Engine Marketing Strategist
How search engine marketing strategist uses Campaign Performance:
- Assist in managing CRM efforts focuse on digital acquisition and customer retention.
- Review optimization KPIs, including unit yields, compressor and pump reliability, corrosion management and energy optimization.
- Update and edit company website & design PowerPoint multi-media presentations.
Most common skills for search engine marketing strategist:
- Digital Marketing
- Paid Search
- Campaign Performance
- Search Engine Marketing
- SEM
- Website Traffic
6. Digital Media Planner
How digital media planner uses Campaign Performance:
- Manage the domestic and international marketing media budget - evaluate opportunities for acceptable ROI and ensure budgetary constraints are met.
- Provide day-to-day campaign management on paid and SEO marketing campaigns to ensure successful results.
- Set up and maintain all campaigns in DoubleClick
Most common skills for digital media planner:
- PowerPoint
- Media Planning
- Campaign Performance
- Digital Marketing
- DoubleClick
- Client Facing
7. Advertising Account Manager
How advertising account manager uses Campaign Performance:
- Manage company website and client Facebook accounts to optimize brand promotion.
- Manage copywriting and spot production scheduling
- Negotiate advertising purchase contracts, respond to RFP's and maintain client relations to ensure effective ROI are delivered.
Most common skills for advertising account manager:
- Lead Generation
- Sales Presentations
- Account Management
- PowerPoint
- Campaign Performance
- Digital Marketing
8. Digital Media Strategist
How digital media strategist uses Campaign Performance:
- Manage, analyze and optimize ROI for partner campaigns.
- Manage company website including photography of all images, update images and information as necessary.
- Offer PPC, SEO, SEM Google programs, and websites.
Most common skills for digital media strategist:
- Digital Marketing
- Client Facing
- Search Engine Marketing
- Campaign Performance
- Google Analytics
9. Media Planner
How media planner uses Campaign Performance:
- Partner with programmatic buying team to manage DSP campaign and ensure tactics maintain maximum efficiency.
- Lead monthly meetings with each AE to discuss key accounts and strategize for revenue growth.
- Manage multiple inboxes handling numerous RFP inquiries from top tier clients while training new employees on processes.
Most common skills for media planner:
- Media Planning
- PowerPoint
- Campaign Performance
- MRI
- Digital Marketing
- Nielsen
10. Media Supervisor
How media supervisor uses Campaign Performance:
- Lead team on flawless execution of all performance-base media campaigns, including SEM, digital display and paid social.
- Manage company website including photography of all images, update images and information as necessary.
- Audit and enhance website to maximize SEO and work with manager and internet team on SEM plan.
Most common skills for media supervisor:
- Media Planning
- Digital Marketing
- Client Facing
- Campaign Performance
- Google Analytics
- KPIs
11. Digital Account Manager
How digital account manager uses Campaign Performance:
- Manage SEM budgets and provide strategy consultation on paid-search marketing, display advertising, and social media.
- Lead data visualization and create compelling reports that provide strategic implications.
- Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
Most common skills for digital account manager:
- Digital Marketing
- Digital Account
- Account Management
- Campaign Performance
- Google Analytics
- Project Management
12. Advertising Operations Manager
How advertising operations manager uses Campaign Performance:
- Manage newsletter remnant CPC program to help meet advertisers back-end goals and monetize for publishers.
- Manage client's campaigns both pre and post-sale to ensure proper delivery against client's KPI metrics.
- Work internally to project manage custom creatives with multiple departments from sales, account management, design, QA and editorial.
Most common skills for advertising operations manager:
- Ad Operations
- HTML
- DFP
- Campaign Management
- Campaign Performance
- Digital ADS
Other skills
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- C-Suite career
- CAD career
- CAPA career
- CBP career
- CCTV career
- CDL career
- CFR career
- CICS career
- CIP career
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- CNC Lathes career
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- CPA career
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- CPR career
- CRISPR career
- CRM career
- CSI career
- CSS career
- Cad Cam career
- Calculation career
- Calendar Management career
- Calibration Procedures career
- Calipers career
- Camera Equipment career
- Camera Operation career
- Campaign Performance career
- Capacity Planning career
- Capital Markets career
- Capital Projects career
- Carbon Steel career
- Cardiology career
- Care Coordination career
- Care Management career
- Care Plan career
- Care Services career
- Career Development career
- Career Fairs career
- Career Planning career
- Career Services career
- Cash Control career
- Cash Drawers career
- Cash Flow career
- Cash Handling career
Updated December 28, 2023