Companies that use consumer insights include Sanofi US, Integrity Marketing Group, Estée Lauder, The Walt Disney Company, Tech Talent South, Flowers Foods, PepsiCo, and several other companies.
| Rank | Company | % of all skills | Job openings |
|---|---|---|---|
| 1 | Sanofi US | 15% | 591 |
| 2 | Integrity Marketing Group | 11% | 207 |
| 3 | Estée Lauder | 10% | 1,239 |
| 4 | The Walt Disney Company | 7% | 2,443 |
| 5 | Tech Talent South | 6% | 15 |
| 6 | Flowers Foods | 5% | 159 |
| 7 | PepsiCo | 5% | 541 |
| 8 | Nestlé | 5% | 949 |
| 9 | VF | 4% | 1,337 |
| 10 | Meta | 4% | 11,167 |
What companies use Consumer Insights the most?
1. Sanofi US
Zippia score 4.3
Most common skills for Sanofi US:
- Diabetes
- GLP
- Travel Arrangements
- FDA
- Clinical Trials
- Patients
3. Estée Lauder
Zippia score 4.6
Most common skills for Estée Lauder:
- Product Knowledge
- Customer Service
- Promotional Materials
- Product Line
- KPIs
- PLC
4. The Walt Disney Company
Zippia score 4.6
How The Walt Disney Company uses Consumer Insights:
- Plan development included identification of market opportunities based on consumer insights, trend analysis and financial planning.
- Directed research to determine consumer insights and market conditions/sizing.
- Presented consumer insights to educate clients on the value of the Disney consumer.
Most common skills for The Walt Disney Company:
- Guest Service
- Exceptional Guest
- Customer Service
- Excellent Guest
- Resorts
- Guest Satisfaction
5. Tech Talent South
Zippia score 3.5
Most common skills for Tech Talent South:
- HTML
- SQL Server
6. Flowers Foods
Zippia score 4.6
Most common skills for Flowers Foods:
- DOT
- IM
- Gearboxes
- Customer Service
- Master Data
- Grocery Store
7. PepsiCo
Zippia score 4.5
How PepsiCo uses Consumer Insights:
- Initiated and developed customer plans through marketplace and competitive trend analysis, consumer insight analysis and through competitive benchmarking.
- Partnered with consumer insights to develop and validate consumer target lifestage cohorts, based on aspirations and behavioral drivers.
- Commission regional consumer insights studies and leverage insights to develop/transfer them actionable marketing plans.
Most common skills for PepsiCo:
- PowerPoint
- Production Equipment
- Unix
- Pallets
- Direct Reports
- Customer Service
8. Nestlé
Zippia score 4.8
Most common skills for Nestlé:
- Computer System
- PET
- R
- Assembly Line
- Emerging Technologies
- FDA
9. VF
Zippia score 4.9
Most common skills for VF:
- Promotional Materials
- PC
- WMS
- OSHA
- Internal Investigations
10. Meta
Zippia score 4.8
Most common skills for Meta:
- Visualization
- POS
- API
- Java
11. The Kraft Heinz Company
Zippia score 4.3
How The Kraft Heinz Company uses Consumer Insights:
- Developed 1998 marketing plans, leveraging consumer insight into usage behavior.
Most common skills for The Kraft Heinz Company:
- Safety Standards
- Machine Operation
- GMP
- HACCP
- Process Improvement
- Continuous Improvement
12. Windstream
Zippia score 4.9
Most common skills for Windstream:
- Ethernet
- Service Calls
- Customer Service
- Provisioning
- Trouble Tickets
- Inbound Calls
13. Dunkin Brands
Zippia score 4.3
Most common skills for Dunkin Brands:
- POS
- Data Analysis
- Event Strategy
- Creative Development
- Integrated Marketing
- Balance Sheet
14. Zynga
Zippia score 4.7
Most common skills for Zynga:
- QA
- JavaScript
- Web Application
- A/B
- Travel Arrangements
15. Hannaford Supermarkets
Zippia score 4.7
Most common skills for Hannaford Supermarkets:
- Cash Control
- Customer Service
- Groceries
- Front End
- Customer Complaints
- Inventory Control
16. Sodexo Management, Inc.
Zippia score 4.5
Most common skills for Sodexo Management, Inc.:
- Food Preparation
- Customer Service
- HACCP
- Cleanliness
- Inventory Control
- Food Service
17. Disney Store
Zippia score 3.9
Most common skills for Disney Store:
- Stock Room
- Sales Floor
- Photo Shoots
- A/B
- Guest Service
- Customer Service
18. Amazon
Zippia score 4.7
Most common skills for Amazon:
- Customer Orders
- Pallets
- Inventory Control
- Pallet Jack
- RF Scanner
- Problem Solve
19. Johnson & Johnson
Zippia score 4.7
How Johnson & Johnson uses Consumer Insights:
- Analyzed sales and profitability data and recapped consumer insights for the FASTER process.
Most common skills for Johnson & Johnson:
- FDA
- QA
- GMP
- SharePoint
- Process Improvement
- Product Development
Other skills
- C companies
- C # companies
- C-Level companies
- C-Suite companies
- CAD companies
- CAPA companies
- CBP companies
- CCTV companies
- CDL companies
- CFR companies
- CICS companies
- CIP companies
- CLIA companies
- CMC companies
- CMM companies
- CMMS companies
- CMS companies
- CNC companies
- CNC Lathes companies
- CNC Machines companies
- CPA companies
- CPC companies
- CPR companies
- CRISPR companies
- CRM companies
- CSI companies
- CSS companies
- Cad Cam companies
- Calculation companies
- Calendar Management companies
- Calibration Procedures companies
- Calipers companies
- Camera Equipment companies
- Camera Operation companies
- Campaign Performance companies
- Capacity Planning companies
- Capital Markets companies
- Capital Projects companies
- Carbon Steel companies
- Cardiology companies
- Care Coordination companies
- Care Management companies
- Care Plan companies
- Care Services companies
- Career Development companies
- Career Fairs companies
- Career Planning companies
- Career Services companies
- Cash Control companies
- Cash Drawers companies
- Cash Flow companies
- Cash Handling companies
Updated December 28, 2023