The top 20 Content Marketing courses you need to take

1. Content Marketing

4.5

(159)

In this course, you will learn how to develop a marketing strategy that will help increase your ranking on Google, attract more customers, and get people to share your content. Learn how to produce helpful, relevant, engaging contentLearn how to use tools like Google Trends and Answer The Public to discover topics to write aboutLearn how to repurpose content in social media and EmailLearn how to use a content calendar...

2. Content Marketing. Content that Sells!

4.4

(897)

Standing out in today's crowded digital landscape is harder than ever before because consumers are looking for relevant, personalized, and easily digestible content. If you want to overtake your competitors, you must create content that both humans and search engines will love. Content marketing is a powerful tool that can help you attract new customers and grow your business. Unlike paid advertising, content marketing doesn't rely on constant investments to maintain its effectiveness. Plus, it has a longer-lasting impact on the audience. Content marketing allows businesses to establish themselves as thought leaders and build long-term relationships with their customers. This course teaches you how to create an effective content marketing strategy that will help transform your target audience into loyal brand consumers. AFTER OUR CONTENT MARKETING TRAINING, YOU'LL LEARN: How to find your target audience and create content that they'll loveHow to generate content ideas for both B2C and B2BHow to promote your content and drive traffic from a variety of sourcesHow to create content that connects with your audience on an emotional level and solves their problemsHow to optimize your site for search engines and drive organic search traffic to your contentHow to analyze and measure the effectiveness of content marketingHow to develop and implement a content marketing strategyWhat the most common stumbling blocks are that hinder content from rankingThe proven strategies to identify and address these challenges effectively. Practical tips to optimize your content for better visibility and engagement. YOU'LL HAVE THE OPPORTUNITY TO LEARN CONTENT MARKETING FROM TOP DIGITAL MARKETING PROFESSIONALS: We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status. I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others). We've launched over 1,500 successful marketing strategies and campaigns throughout our careers. Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the Skillsbooster community stay in the loop and get all the tips they need to succeed in digital marketing. OUR CONTENT MARKETING TRAINING INCLUDES: Theory: 2 hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to followPractice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuableLifetime access to the course and any future updates24/7 Support: If you have questions, I will always be willing to answerA free copy of the book "Cutting-Edge Digital Marketing. How to attract customers and increase online sales. Complete the course and receive an Udemy certificateTOOLS USED IN THIS CONTENT MARKETING COURSE: Miro, Google Trends, Serpstat, Buzzsumo, AnswerThePublic, Keywordtool, InVideo, AIOSEO and other important tools. SHOULD YOU BE WORRIED?This course comes with a 30-day money-back guarantee. Are you ready to take your content marketing skills to the next level? Enroll now in our comprehensive Content Marketing course and gain the knowledge and tools necessary to create a successful content marketing strategy. Sign up today and start building your brand's online presence!...

3. Content Marketing Mastery

4.2

(179)

In this course, you'll gain the in-depth knowledge and practical skills needed to become a successful content marketer. The content you publish online affects your branding, audience reach, lead generation, and sales. That's why content marketing is one of the main pillars of digital marketing. In this course, you'll learn how to create engaging content that ranks in search engines and gets shared in social media platforms. This course will help you develop a content marketing strategy that effectively engages and converts readers into customers. In a crowded era of overflowing inboxes and social media overload, a robust content marketing plan that can help stand above competitors will make a huge difference. Content Marketing will help you stand above the crowd, get you heard and make a long lasting relationship with buyers. This course is designed to help you devise a content marketing strategy and to implement it successfully. You'll learn how to create & distribute quality content that attracts people to your products and services. You'll be able to measure the effectiveness of content strategies to deliver the best return on your investment. If you're tired of creating content that doesn't go anywhere, then take this course where you'll learn these proven strategies of content marketing that can bring your business or website more leads and sales. By the end of this course you will have a good understanding of content marketing and be able to implement these strategies...

4. Complete Content Creation & Content Marketing Guide

4.3

(191)

Welcome to my course on content creation and content marketing, your complete guide to creating professional content for written, audio, and video formats and creating a successful content marketing plan. My name is Shelley Benhoff and I have been a professional content creator since 2015. I make six figures creating very niche content without hundreds of thousands of followers. In this course, I will walk you through everything I have learned about creating content and a content marketing plan to help you create content that is high-quality and engaging for your audience. By the end of this course, you will have the skills that you need to create and promote high-quality content. In this course, we will review my entire process for content creation including: Content Conceptualization: Selecting a topic and format including assignments and worksheets to help you get started quickly. Creating Written Content: Creating a WordPress blog in under 10 minutes, designing your website using Canva, and publishing your first blog post. Creating Audio Content: Buying a microphone and setting up a home studio, recording and editing audio tracks using Audacity, and publishing an audiobook. Starting a Podcast: Planning your podcast format, scheduling guests using Calendly, recording a podcast using Riverside fm, and publishing your podcast to every popular network including Apple Podcasts, Spotify, and Audible using Anchor. Creating Video Content: Setting up lighting, recording and editing video using Camtasia, and reviewing the post-production process. Publishing Videos on YouTube and Streaming: Creating a YouTube Channel, publishing videos to YouTube, creating YouTube video thumbnails in Canva, selecting YouTube video tags, and streaming with Streamlabs OBS. Understanding SEO Basics: Learning how SEO works, finding keywords using Google Trends and autocomplete, understanding your audience using Google Analytics, and using YoastSEO for WordPress. Promoting Your Content: Repurposing content for social media, scheduling content using Buffer, getting followers, and most importantly, content creator etiquette! This course includes several assignments, worksheets, and walkthroughs featuring my own tried-and-true methods in creating professional content. I will walk you through my entire studio setup and provide you with a list of equipment and software that I have used over the years to help you get started quickly. This course covers my entire workflow for creating content, and you should walk away with the tools that you need to get started creating content that is high quality and promote your content using a professional content marketing plan. You can apply this knowledge to grow your personal brand, advertise your business, or get a job in content marketing. With all of that in mind, I hope to see you inside!...

5. The Strategy of Content Marketing

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing...

6. Content Marketing: Business Growth w/Content Marketing + AI

4.6

(4,010)

Welcome to the only class you need to learn how to use content marketing to grow your business and brand. From coming up with great content ideas to creating marketing funnels that actually turn strangers into customers, this course covers it all. After taking this course, you'll know the exact steps to creating, publishing, and promoting content to achieve any of your goals. Here are just a few examples of what you can do with content marketing: Get more followersIncrease website trafficGrow an email listMake more salesAutomate marketing with ChatGPTand so much more! This content marketing course is based off the instructor's own experience using content marketing to grow his own 7-figure business. What you learn will be actionable, realistic, and easy to start on any budget for any type of businessWhat will you learn?Content Marketing Basics: Learn why content marketing is important for any modern business, the best formats and platforms to use, and how it all fits in to a digital marketing funnel. Branding Your Business: Truly understand what your business goals and and how content marketing can help you achieve them. Target Audience: Create customer personas based off of demographics to improve how you create content that helps your ideal customer. Content Ideation: Come up with amazing content ideas and develop a system so you never run out of content your audience loves. Content Marketing Formats: Understand the different types of content and which ones are best for your business. Creating Your Content: Learn best practices for writing great articles and making great visual, audio and video content. Publishing Your Content: Know the best platforms for different kinds of content, and tips for easily repurposing content across multiple platforms. Promoting Your Content: Get more views and engagement with social media, email marketing and other forms of traditional marketing. Marketing Funnels: Build digital marketing funnels that turn potential customers into returning ones with your content. Measuring Your Results: Learn how to use analytics on websites, YouTube and social media to improve your content creation and better achieve your goals. Automating Your Content with ChatGPT & AI Tools: Use ChatGPT / GPT-4 to speed up your workflow and save money. ChatGPT can help research, outline & write content for you. This content marketing course covers it all, and if you put into practice all of the techniques taught in the course, you should have a professional marketing system that helps your business grow. You can also use these skills to get a job in the booming digital marketing space. Our Happiness GuaranteeIf you aren't happy with the course, we have a 100% money-back guarantee. If you're not satisfied, you can get a full refund. We always try our best to support you, answer your questions in a timely manner, and update the course if there's anything you need. What are you waiting for?Start using modern content marketing methods today! I'll help you come up with a full-fledged content marketing strategy to help grow your business. See you in class! Phil...

7. Content Marketing Masterclass: Create Content That Sells

4.5

(4,803)

Welcome to the Content Marketing Masterclass, a complete guide to growing your business in the modern world using the power of digital content. I've spent more than a decade working at the intersection of business and media, which has provided me with a unique competitive advantage as we've entered this world where every company is expected to be a media company. In this course, you'll learn exactly what it takes to plan and execute a content marketing strategy that drives your business forward. By the end, you'll have all the tools you need to successfully market your products and services in the digital age. Here are some of the things we'll cover: Classic Marketing Fundamentals: Basic principles from the old world of marketing that you'll need to understand for this course. Beginners are welcome here! Content Marketing Essentials: What content marketing is, how it works, how to tell a compelling story, and how to create detailed buyer personas to guide your approach. Web Design: How to optimize your website for content marketing and build a well-oiled, lead-generating machine. Generating Content Ideas: Develop a system for getting to know your audience and consistently generating new content ideas. Copywriting: We'll discuss why effective writing is so important, and you'll learn all about headlines, structure, vocabulary, tone, calls-to-action, editing, as well as a number of tips to help you become a better writer overall. Types Of Content: Learn about the most effective types of content, and see more than a dozen specific content ideas that you can steal and apply to your own strategy. Content Formats & Repurposing: Get familiar with various content formats and learn how to create an endless stream of fresh content simply by repurposing what you've already created. SEO (Search Engine Optimization): Everything you need to know to optimize your site for search engines and drive free, organic search traffic to your content. Content Promotion: Learn to actively promote your content and drive traffic from a variety of sources. Email Marketing: Use valuable opt-in incentives to grow your email list, bring people into your sales funnel, and build deeper relationships with your audience. External Marketing Channels: Learn how platforms like Facebook, Twitter, and Instagram can tie right into your overall content strategy. Measuring Your Results: Collect and analyze data to measure the results of your content marketing efforts, and ensure that you're always making progress toward your goals. As you can see, this course covers a lot of ground, and you should walk away with a professional-level understanding of how to market products and services in the modern world. You can apply this knowledge to grow your own business, or to boost your marketing career with your employer or clients. I think you're going to love this course, and my confidence is backed by Udemy's 30-day money-back guarantee. If you're not satisfied, you get a full refund-no questions asked. With all of that in mind, I hope to see you inside!...

8. Content Writing Secrets: Complete Guide to Content Marketing

4.5

(513)

Welcome to the complete content writing course, where you'll become a master at content marketing in no time.** Published Dec 2018 **Remarkable content is the key to getting more traffic to your website, so you can get more leads and increase your sales…Or you can start working as a freelance content writer after taking this course. This is the most comprehensive and effective course for content writing on Udemy. Here's why: This is the only course taught by a professional content writer and marketerThe techniques and principles taught in this course were developed after years of working in the real world, driving real results and revenue for myself and my clientsI already have extensive experience teaching on Udemy, with over 14k students and 2k reviewsEverything covered is up-to-date and relevant to the marketing landscape in 2019This is the only complete beginner-advanced course that covers EVERYTHING you need to know about content writingInside the course, you'll learn: The critical marketing principles that you NEED to know before you write a single wordHow to write engaging, shareable posts by focusing on tone, voice, and flowThe secret to editing posts efficiently and saving hours of wasted timeEverything you need to know about on-page SEOHow to set up a website and blogWriting books and ebooks, copywriting, audience research, guest posting, list building and more. The ideal student for this course is: Somebody who is interested in web content writing and wants to grow their business with effective content marketing. Somebody who wants to start working as a freelance writer. Even if you're completely new to this and have never written before, that's fine - we cover everything. You just need a computer or laptop to get started! And if you already have a blog, but want to increase your traffic and reach more people, this course is also for you. Or perhaps you already work for a company who has asked you to write content for them. You'll learn everything you need to know inside. So if you're ready to take this shortcut by learning from somebody with experience…And you want to become a content writing expert in just a few hours…Join the course today. If you don't absolutely love it, you can request a full refund within 30 days (no questions asked). Not ready to sign up just yet? Start by watching some of the free lectures, then join the course when you're ready. See you inside!- Lottie...

9. Content Marketing: Mastering Your Content Strategy For SEO

4.7

(161)

Create the perfect inbound marketing channel by attracting your ideal customers through targeted, optimized and well researched content. In this course, Content Marketing: Mastering Your Content Strategy For SEO, you will learn how to strategize, develop and execute a highly effective content marketing strategy that will attract your ideal customer. Just about everyone turns to the search engines (Google) to research products, services and businesses and to also get answers to their questions.  The businesses that show up at the top of the search engine results are able to capture these potential customers and win their trust by providing them with relevant content and answers to their searches. Do you want to be one of these businesses that is able to attract their ideal customers without spending money on expensive advertising campaigns?In This Course You Will Learn: How to create a content strategy that will rank content high in the search engine resultsHow to structure your content so it is optimized for SEOHow to research topics & keywords so you can create high impact contentHow to optimize text, video and image based contentHow to create a successful content marketing funnelHow to promote your content and get it in front of the right peopleHow to measure success for your content marketing campaignsGet Instant Access To This Course:6+ hours of video lessonsDownloadable templates and resourcesReal examples of content strategies in actionPremium support and answers to all your questions from marketing professionalsLifetime access to updatesWhy a Content Strategy Is Critical For Your Business: Content marketing is incredibly cost-effective and offers amazing ROI. Compared to traditional marketing programs, content marketing costs 62% less and generates approximately three times the volume of leads over traditional forms of advertising. (DemandMetric)Content drives higher conversions for businesses. On average, conversion rates are six times higher for companies and brands using content marketing than those that are not using it, at 2.9% vs. 0.5%, respectively. (Aberdeen Group)Decision makers trust content over other forms of marketing. 80% of executives and business owners prefer to receive information about a company through articles rather than paid ads. (Stratabeat)Content offers amazing long-term ROI for businesses. 1 in 10 blog posts are "compounding," meaning that organic search steadily increases traffic to these posts over time. (HubSpot)Buyers trust content. The majority of B2B service and product buyers - 95% - consider content as trustworthy when evaluating a company and its offerings. (DemandGen)Content can help prospective customers at every stage of their journey and create a much larger sales funnel for businesses. Almost half - 48% - of marketers support between three and five of their customers' purchasing stages with specialized content. (LinkedIn Technology Marketing Community)Content is becoming critical to the purchasing process. 9 out of 10 B2B product or service buyers say that online content has had a moderate to major impact on their purchasing decisions. (Lenati)Content has become vital to many companies' lead generation pipelines. Lead generation, sales, and lead nurturing are the top three organizational objectives for content marketing, at 85%, 84%, and 78%, respectively. (Content Marketing Institute/MarketingProfs)Content aligns perfectly with shifts in media consumption habits. Almost three-quarters of marketers - 72% - believe that branded content is significantly more effective than traditional magazine advertisements. (Custom Content Council)Content compliments traditional sales techniques perfectly. Approximately half of marketers - 49% - are producing content to align closely with various stages of the typical consumer sales cycle to aid sales teams and increase cross-departmental sales enablement. (LookBookHQ)Your Teacher: Gary Shouldis is the founder of 3Bug Media, a digital marketing agency that has been helping businesses generate leads online and grow their online presence for over 12 years. He teaches his students the exact strategies and tactics that his agency implements for clients so they can learn and implement these strategies themselves...

10. Content Marketing: Blogging for Growth

Explore how entrepreneur Eric Siu creates content not just for the sake of writing but for hitting your own goals. In this 80-minute deep dive class you’ll learn Erics step-by-step structure for creating compelling blog content — the same process that has helped him build a seven-figure business Single Grain and the five-star-rated podcast Growth Everywhere. Key lessons covered: 3 easy blogging styles...

11. Social Media Marketing - Content Marketing Masterclass

4.5

(5,616)

Social Media Marketing & Online Digital Marketing Strategy 2020 For BeginnersThis course teaches you how to market your business for free, using Social Media Marketing and not paid advertising.*You Also Get Free Access To A Private But Very Popular Support Group! All the content in this course is fully up to date for 2020 and with this course, you will get free access to a Private Social Media Marketing group on Facebook where you can get help and advice and all the latest news and tips as they happen! The Science Of Social Media MarketingDo you want to understand the science and art of using Social Media Marketing to drive traffic to your website for free?Do you get frustrated with all the confusing advice on the internet and how everyone insists you need to waste money on Social Media Advertising when you want to learn how to use Facebook, Twitter, LinkedIn, Instagram and Pinterest to get traffic to your website and to get sales?Do you want to learn tried and tested methods and the best practices for Social Media Marketing?Do you want to learn how to make all types of marketing skills, like creating blog posts, creating social posts, how to produce audio content and video content?Then this course is for you! Student Bonus: This course comes with FREE ACCESS to a Private Facebook Community where we share up to date information and tips for your social media marketing and where you can get support and advice! Master Social Media Marketing And Online Digital MarketingIn this course you will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production, Vlogging and Instagram Photography, we will also show you how to take a profile image with just an iPhone or Smartphone for your social media profile! Everything you need to create a powerful online marketing presence... You will learn what works and what does not work with online digital marketing and where to spend your time and effort. You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process. You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site. This course does NOT cover paid advertising or podcasting. Topics Covered In This Course: Module 1 - Understanding Social Media MarketingThe Social Media Marketing MonsterFree vs Paid TrafficWhat Is MarketingWhat is MediaWhat is SocialLocal vs International Social Media MarketingModule 2 - Marketing As A Business PriorityMarketing As A Business PriorityThe Marketing CompanyFeast And FamineContinuous MarketingThe 80/20 PrincipleSales And MarketingModule 3 - Understanding The Buyer JourneyMeet BobThe Seven Steps To MarriageThe Buyer Journey - AIDAAttention ContentInterest ContentDesire ContentAction ContentModule 4 - Bob's World View MarketingUnderstanding World ViewsUnderstanding BobConfirming A World ViewThe Family KettleBob's World View ActivitiesModule 5 - Social Media Marketing And Search Engine Optimisation - SEOThe Truth About Social SignalsThe Problem With New WebsitesThe Snowball EffectThe Great DeceptionYour Website As Your Data CenterModule 6 - Social Media Marketing PlatformsFinding BobWhat Platform Should I Use?Business Or Personal Branding?Branding TipsCreating Your BiographyHousekeepingModule 7 - Posting On Social Media PlatformsThe Golden RulesCuration Vs CreationWhat Types Of Content Should I Create?Written ContentPhotography ContentInfographics ContentVideo ContentPodcast ContentAutomationModule 8 - Social Media Posting IdeasWhere Do I Get Posting Ideas From?Stupid QuestionsConversationsStories - The Power Of NarrativeIndustry NewsContent Capture SystemsRespecting Your AudienceModule 9 - Creating A Social Media PostTake Them To The MoviesHeadlinesBody TextUsing ImagesVideo PostsQuizzes And PollsLinksHashtagsModule 10 - Community Based MarketingThe Best Kept Secret In Social Media MarketingChoosing A NicheChoosing A PlatformGate KeepersCommunity RulesShared OwnershipStructuring Your CommunityVisiting Other CommunitiesModule 11 - Building A Social Media Marketing PlanWhy You Need A PlanYour Social Media ScheduleYour Content CalendarRealistic Time FramesResponsibilities And RolesSMART Goals For Your MarketingMarketing Mission StatementsModule 12 - Social Media Marketing Case StudiesMarketing MistakesTwitter Case StudiesFacebook Case StudiesLinkedIn Case StudiesYouTube Case StudiesPinterest Case StudiesInstagram Case StudiesModule 13 - Creating Social Media Images With Adobe Spark Introduction To Adobe Spark ToolsCreating A PostCreating A Post On A MobileAdobe Spark Activities To CompleteModule 14 - Creating Your Social Media Profile ImageIntroductionEquipment NeededUnderstanding Your CameraModule 15 - Lighting Your SubjectOffset Lighting Setup For PortraitsFront Lit Lighting For PortraitsSetting The ExposurePosing The FaceModule 16 - Editing Your Images With Snapseed On An iPhone Or SmartphoneEditing A Male PortraitFinishing A Male PortraitEditing A Female PortraitModule 17 - Blogging For Business - Copywriting For Blogs And ArticlesIdentifying Your Niche AudienceFinding Your Style As A WriterPreparation - Tracking Ideas For Your Blogs And ArticlesPage Setup And FormattingLinks And ActionsAdditional Content On The PageModule 18 - Blogging - Writing Your CopyAIDA CopywritingAttentionInterestDesireActionAdditional ThoughtsModule 19 - Email Marketing - Building Your Email ListEmail Marketing - Grasping The ConceptEmail Marketing Software - Choosing Your ProviderBuilding Your Email ListDifferent Ways To Get An Email Sign UpAsking For The EmailThe Magic Of PDF'sModule 20 - Using Your Email ListAn Email List Is For Selling Stuff Right?Email Marketing StylesModule 21 - Email CopywritingEmail Writing StylesEmail Copywriting Using AIDAEmail Spam Traps And PitfallsModule 22 - Email Analytics - Automation - MaintenanceEmail Analytics - What To MeasureEmail Automation - Understanding Its UsageUsing SurveysModule 23 - SEO And Local SEO - A Guide To Ranking Your Business In Google SearchIntroduction To Local SEOGoogle Search - Understanding How Local Search WorksModule 24 - Google Search And Your Position In Local SearchLocal SEO Ranking FactorsYour Local Ranking Factors - How They Impact Local SearchDomain Authority And Page AuthorityTrust FlowCheck Your Local SEO Ranking ScoresGoogle Local SearchModule 25 - Google My Business - A Strong Local SEO Ranking FactorGoogle My BusinessCleaning Up Old Google ListingsManaging Your Google My Business PageCreating A Google Review StrategyGoogle My Business - Support CommunityModule 26 - Building Up Reviews - Including Google Local ReviewsCitations Setting Up A NAP PageManaging Your CitationsModule 27 - Backlinks - Understand How They Improve SEOBack Linking - An IntroductionChecking The Quality Of Your Back LinksBuilding Back LinksSocial Media Business Pages As Back LinksModule 28 - On Site SEO - Improving Your Sites SEOContent Marketing As Part Of Your SEOCreating Your ContentModule 29 - Keyword Optimisation For Powerful SEOUnderstanding KeywordsKeyword StrategiesInserting Your Keywords On Your WebsiteModule 30 - Local Business Online MarketingMarketing A Local BusinessAdwords - An IntroductionSetting Up A Local SEO AgencyModule 31 - YouTube Channel Setup And SEOBuilding Your YouTube Landing PageYouTube SEO - The Importance Of TitlesYouTube SEO - The importance Of Your DescriptionsYouTube SEO - The importance Of TagsYouTube AnnotationsYouTube AnalyticsPublishing And Sharing Your VideosModule 32 - YouTube Video Launch StrategyThe Real Secret To A Successful YouTube Video LaunchEyes On The PrizeModule 33 - Mastering Audio Production For Video And PodcastingIntroduction To Mastering Audio ProductionTechnical Challenges You Will FaceChoosing Your MicrophonePositioning Your MicrophoneReducing EchoReducing Background NoiseThe Perfect StudioModule 34 - Mastering Video Lighting And Subject CompositionIntroduction To Mastering Video LightingCamera ChoicesLighting ChoicesComposition And PresentationWebcam And Smartphone Setup3 Light Setup For DSLRs And Camcorders5 Light Setup For DSLRs And CamcordersTeleprompter And Reference MonitorSetting An ExposureModule 35 - Green Screen Video ProductionIntroduction To Green Screen Video ProductionChroma KeyingLighting A BackdropXSplit Broadcaster - An IntroductionXSplit SettingsBuilding A PresentationScreen CaptureModule 36 - On Camera Presence - Getting Comfortable In Front Of A CameraIntroduction To On Camera PresenceWhy You Need A StudioCommunicating With WarmthTalking To BobFinding Your Natural SelfPractice Makes PerfectTake 2Additional TipsModule 37 - Writing A Promotional Script For Your VideoIntroduction To Writing A Promotional ScriptMeet BobAIDA PsychologyAttentionInterestDesireActionModule 38 - Video And Audio Editing Using Adobe Premiere Pro And Adobe AuditionIntroduction To EditingSetting Up Your Folder StructureColor Grading Your VideoAudio Correction TechniquesCutting Options - Video EditingBreath And Click RemovalAdvance Audio CleaningAdding Music To Your VideoExporting Your VideoModule 39 - Vlogging Style Video ProductionWhat Is VloggingVlogging Equipment - Budget Or 4k? Vlogging Equipment - Budget Recommendations Vlogging Equipment - Choosing Your 4k Camera Vlogging Equipment - Choosing Your Microphones Lecture Vlogging Equipment - Tripods And Accessories Lecture Filming Techniques Editing A Vlog Lecture Activities For The Vlogging SectionModule 40 - Understanding InstagramGrowing Your AudienceHash Tagging ToolsBetter Pictures With Your PhoneBasic Composition - The Rule Of ThirdsUnderstanding LightControlling Your BackgroundEditing Your Images With SnapseedUnderstand Instagram - Activities To CompleteModule 41 - Quora MarketingWhat Is Quora?Setting Up Your Quora ProfileFinding Quora Questions To AnswerWriting A Quora AnswerQuora Growth TipsQuora - Activities To CompleteModule 42 - Pinterest MarketingWhat Is Pinterest?Pinterest Business ProfilesCreating A Pinterest BoardCreating A Pinterest PinRich Pins And Buyable PinsPinterest Growth StrategiesPinterest Board Strategy ExamplesPinterest ToolsPinterest Activities To CompleteModule 43 - Introduction To PodcastingWhat Is PodcastingGetting Started With PodcastingPodcasting EquipmentDesigning Your PodcastPodcast Recording TipsFinding Guests For Your ShowEditing Your Podcast With Adobe AuditionMarketing Your PodcastPodcasting Activities To CompleteJoin UsSo join us on the other side and learn how to master the science and art of Social Media Marketing and Online Marketing!...

12. Inbound Marketing: Content Marketing, KPI & Google Analytics

4.2

(82)

Learn how to use inbound marketing strategies to get the best leads and most engaged customers to your site or product. Then monitor how those leads behave on your website using Google Analytics which is a data-driven approach where you identify and set the right KPIs (Key Performance Indicators) to monitor and work on improving. Once your KPIs are heading in the right direction, so will your business. WHY IS INBOUND MARKETING GREAT?The leads find you in a passive way. You don't have to actively promote your business so you have more time to create more content or focus on other parts of your business. WHAT IS KPIKPI stands for key performance indicators. These are metrics that you identify that are most important for your business. If you correctly identify your KPI and focus on growing them, that will cause your business to grow as well. In this course, I'll introduce you to different KPI that you can track depending on what's important for your business. Once you identify your KPI, I'll show you how to monitor that with Google Analytics, which will give you a data-driven approach to marketing and growing your company. DATA-DRIVEN APPROACH WITH GOOGLE ANALYTICSYou must monitor your KPIs after you set them. Most of the time, people and companies use analytics software to monitor their KPI. The most commonly used analytics software is Google Analytics. In this course, we'll go over how to correctly use Google Analytics to monitor your KPI and most important data points to make sure that you know exactly what's happening on your website. Keep in mind, not all your KPI data will come from Google Analytics. KPI data can be user enjoyment signals like your product's star rating or any of a large variety of metrics. The key is to identify the most important KPI, and focus on growing that. INBOUND MARKETING IS MUCH GREATER THAN MOST PEOPLE THINKMost people think that inbound marketing is simply traffic coming from Google search. But the truth is that inbound marketing can be done anywhere you can do content marketing. Content marketing has a very big overlap with inbound marketing because wherever you post content, people can discover that content, and through that content they can come to your website, and become your clients. To various degrees, I would consider marketing your products or business on big marketplaces like Amazon, eBay, Etsy, and even YouTube a part of your inbound marketing because potential customers might discover you there, and become clients of your greater business. TRACKING KPI CAN EVEN BE FUNPersonally, I love checking my Google Analytics and other analytics software every day to see how my KPI are performing, especially if they are heading in the right direction. If your KPI are growing, it can be so enjoyable and energizing to check them. It gives hope that your business and work is heading in a much more positive direction where you need it to go. RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORTIf you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because 1) I care about my students.2) I feel a responsibility to make sure that students get their money's worth from the course. Invest in your future. Enroll today...

13. Content is King: Writing Killer Content for Web & Marketing

4.1

(1,391)

Welcome to Content is King - Writing Killer Content for the Web and Marketing.    Just like the title says, this course is going to teach you how to write killer content for the web so you can:  Win an audience Attract more traffic Make more money with your writing  My name is Steve McDonald and I make my living from online content. My claim to fame is that I have published over 115 Kindle and print books on a wide variety of topics. If there is anything I know, it is that Content is King.    In this course you're going to learn:  Where to Find Killer Content Ideas   How to Develop Those Ideas so you can create even more related contentHow to Understand Your Audience so you're writing to them specificallyThree Ways to Make Your Content Absolutely KillerHow to Edit Your Content to make it even better  In addition to learning how to create Killer Content we'll look at how to use keywords, headings, titles and descriptions to help your content attract and keep readers, and to be found in search results.    This course is for:  Website developersContent marketersSelf-published writersFreelance writersAnyone who wants to attract readers or make money using words.  Whether you are creating eBooks, websites or blogs, or writing freelance articles, Content is King will lay the foundation for attracting traffic and keeping that traffic coming back.    Are you ready to take your content writing to the next level?    Click on the Take the Course button and let me show you how.    Or check out one of the FREE Preview lectures to learn some valuable writing strategies you can put to use right now...

14. Create Content That Converts & Builds Authority. Your Content Marketing Strategy

Make content marketing your secret weapon...

15. How to Create Profitable Marketing Content

4.5

(61)

We're excited to share with you the principles and tactics that have helped us become profitable content creators. This course will cover basic content writing strategies for a handful of topics which are listed below.  You'll see as we get into the material that content creation is actually quite simple, and just takes some knowledge and regular practice to master and deliver a return on your investment. It's all about sending a message to an audience in a way that's relatable, inspiring, educational, and actionable.  Content writing is applicable to many businesses and is a flexible and enjoyable career. We started writing so that we could have work-life balance and have substantial income.  A writing career could start off slow, but as you gain experience and create a portfolio, you will continue to increase your revenue.  Writing can also be done from the comfort of your home or vacation spot.  There are countless opportunities for writing online, whether it is working for businesses, starting a blog, or freelancing.  It is a skill that is in high demand and can be used throughout your life. Some of the subjects we will cover in this course are: SEOResearchBrand/VoiceBlogsEmailsWeb ContentLead MagnetsPlease contact us if you have additional questions about our course.  We invite you to see how simple it is to jump into a writing career!...

16. Content Strategy and Planning in B2B Marketing

4.6

(95)

This is a comprehensive course designed for B2B brand marketers, content marketing agencies, or individuals looking to take on the role of a content strategist. This course covers the Why, What, and How of B2B content strategy. There are plenty of examples, as well as quizzes. Students can use the helpful templates provided. The course modules include1. How Content Drives B2B Marketing2. Setting Goals for Content Marketing3. Defining Buyer Personas4. Defining Your Brand Voice5. Content Themes, Pillar Content, Topic Clusters6. Content Planning: Publishing, Promotion, Content CalendarsThere are plenty of examples from software, consulting, office furniture, aerospace, legal services, and more. The course includes 24 lectures, 6 quizzes, a content strategy template, and a brand voice brainstorming process doc...

17. A Complete Content Marketing Course for TikTokers

4.5

(325)

Please note: This course, lecture and the teacher is not affiliated with TikTok ; its trademark, business, or standards of operation. Imagine gaining 1000+ of followers without having to hustle on Instagram with follow for follow or spending your valuable time figuring out content for your Youtube channel. You may be thinking, How can I stand out more in my industry when it is overly saturated?One of the best strategies to gain awareness for your personal or business brand is to dominate a social media marketing app that is new AND growing exponentially. And TikTok is the leading social media app of 2019-2020. Why should you join a new app when you have accounts on Instagram, Facebook and Youtube? Well, the Brands that have some of the biggest followings on these platforms, where creating content when the apps were new and less known. Because of their ability to utilize the platforms early, they were able to be an authority and grow their followers in great quantities. On TikTok, you can begin to grow your social media marketing following and then link your Instagram and Youtube accounts to your profile. Why take this course? This course will help save you time on learning how to use the app. You will also receive Insider Secrets on how to gain more of a following and become what we like to call, 'TIKTOK FAMOUS'. This course is updated frequently whenever there are new trending techniques and changes to the app. All of the information that you need to succeed is available in this course. THIS IS A COMMUNITY... Be sure to send messages and converse with other students of the course. This is a community to share strategies and ask any questions that you still are not getting answers to. Save time with step by step tutorialsUnlock your Social Media Marketing geniusImprove your creativityGain Followers and Fans while reducing stress and having funGrow your team supportAvoid Burnout You have 3 options. Option 1: You can bypass this course. Continue to learn how to swim in the ocean of Instagram and Youtube Influencers. But if you have read up to this point, then you probably are beyond this option. Option 2: You can go and learn how to use the app yourself. Option 3: Take the course, learn the shortcuts to success and if you still do not see results then. GET A REFUND in 30 days! JOIN the Community and grow your fans, followers and subscribers before its too late and the secret is out!...

18. Content Marketing: Attract Customers With Zero Advertising

4.5

(67)

Content Marketing is the only form of marketing that will work in the 21st Century. Recently, we have seen companies grow from zero to millions of dollars purely as a result of the content they produce. Everyone knows that putting out great content translates into sales and success and yet people find it so difficult. So many business-people struggle with this great - and FREE - opportunity to grow their businesses. By the end of this course you will be able to create content that WORKS! My name's Rob Cubbon. My website has received over 1,500,000 visitors and has signed up over 25,000 email subscribers in the last 5 years. All as a result of the content I produce. I have not spent a penny on advertising or on any other form of promotion. This course will show you how to identify the best content types and subjects, create great content and communicate with an audience so you can turn them into customers. I will show also you all the technicalities. I will show you exactly how to craft an attractive blog post in WordPress. And I will show you how to make your site optimized for social sharing as well as optimized for search engines like Google. This course is for anyone who wants FREE CUSTOMERS! Have you tried various types of content marketing before? Haven't seen any tangible results? Think you can't do it?This is the course that will show you how easy it is to produce great, engaging, sharable content. And how to enjoy doing it...

19. Complete Marketing Masterclass #5 Content Strategy

4.6

(103)

Our live Marketing Leadership Workshop is now available online! Too many people know WHAT to do in marketing but they don't know WHY they are doing it! Does this sound familiar? Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work. That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity. Think about it - no more guessing or assuming. You will be able to inform others and act personally based on the correct information! Three reasons to TAKE THIS COURSE right now! You get lifetime access to lectures, including new lectures every month (content is added/updated constantly). You can ask me questions and see me respond to every single one of them thoughtfully! What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries. There are plenty of people who can teach you shortcuts and fast tactics. This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want. ★★★★★  This is the best marketing innovation I have seen in years. - Ignacio AgacevicThe Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership. In Session 5 we will focus on Content Engagement StrategyAs you know, technology has made content creation and marketing far more complex, and an emphasis on data-driven approaches has forced all of us to rethink the communications industry. The keys to breaking through today's immense marketing clutter are quality content, compelling experiences, and their effective distribution. As such, every piece of content should have a defined purposed that traces back to the Belief Framework we developed in Session 2. In today's modern marketing, this is a table-stakes requirement that you cannot afford to get wrong. Therefore, in this Session, we will focus on helping you develop evergreen content that will shape, nurture, and grow the beliefs of your target market based on the personas you have developed earlier. What are the requirements?No experience or audience required. Suitable for all types of businesses (digital product, physical product, service, B2B, B2C). Why take this Course?Become a Leader - Learn how to think & act like a strategic marketing leader. Modern Marketing - The world of marketing is in constant flux. Don't get left behind."Why" of Marketing - Learn the "Why" of marketing rather than just the "How."What am I going to get from this course?Practical theory - Great marketers and great entrepreneurs are great learners. We'll cover the theory that you need to understand to drive your own Demand Gen program. Hands-on - Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs. Peer Learning - Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization. What is the Target Audience?Business Owners - Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work. Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue. Marketers - Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes. Go from Beginner to AdvancedNo matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model. All the strategies, tips and tools recommended are either included, free or very cost effective. You'll also get:✔ Lifetime Access to The Course✔ Fast & Friendly Support in the Q & A section✔ Udemy Certificate of Completion Ready for Download✔ A 30 Day No Questions Asked Money Back Guarantee!...