The top 14 Content Strategy courses you need to take

1. Content Strategy for Professionals

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.\n\nYou’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach.\n\nThe Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today.\n\nTo fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's.\n\nEach of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit...

2. The Strategy of Content Marketing

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing...

3. Content Strategy for Professionals: Capstone Project

The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact. The Capstone is centered on a fictional web startup, Wish I Was There, which aims to be the go-to travel guide for anywhere in the world using recommendations crowdsourced from local experts. While it is not a real company, the assignment you are asked to complete is similar to the work you would do in the real-world. By the time you’ve finished developing your response to this case, you will see how it directly relates to what confronts you in your own work. For the Capstone assignment, assume you have been selected to develop a Content Strategy for the section of Wish I Was There’s website for the region, people and culture where you live and work. You will need to create a visual mock-up of a webpage that appeals to the audiences you want to reach as well as a comprehensive plan to engage with them...

4. Content Strategy for Professionals: Engaging Audiences

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. Guest lecturers in this course include: -- Rachel Davis Mersey, Associate Professor, Medill, Northwestern -- Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern -- Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern -- Steven Duke, Associate Professor, Medill, Northwestern -- Janice Castro, Assistant Professor Emerita, Medill, Nothwestern...

5. Content Marketing: Mastering Your Content Strategy For SEO

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Create the perfect inbound marketing channel by attracting your ideal customers through targeted, optimized and well researched content. In this course, Content Marketing: Mastering Your Content Strategy For SEO, you will learn how to strategize, develop and execute a highly effective content marketing strategy that will attract your ideal customer. Just about everyone turns to the search engines (Google) to research products, services and businesses and to also get answers to their questions.  The businesses that show up at the top of the search engine results are able to capture these potential customers and win their trust by providing them with relevant content and answers to their searches. Do you want to be one of these businesses that is able to attract their ideal customers without spending money on expensive advertising campaigns?In This Course You Will Learn: How to create a content strategy that will rank content high in the search engine resultsHow to structure your content so it is optimized for SEOHow to research topics & keywords so you can create high impact contentHow to optimize text, video and image based contentHow to create a successful content marketing funnelHow to promote your content and get it in front of the right peopleHow to measure success for your content marketing campaignsGet Instant Access To This Course:6+ hours of video lessonsDownloadable templates and resourcesReal examples of content strategies in actionPremium support and answers to all your questions from marketing professionalsLifetime access to updatesWhy a Content Strategy Is Critical For Your Business: Content marketing is incredibly cost-effective and offers amazing ROI. Compared to traditional marketing programs, content marketing costs 62% less and generates approximately three times the volume of leads over traditional forms of advertising. (DemandMetric)Content drives higher conversions for businesses. On average, conversion rates are six times higher for companies and brands using content marketing than those that are not using it, at 2.9% vs. 0.5%, respectively. (Aberdeen Group)Decision makers trust content over other forms of marketing. 80% of executives and business owners prefer to receive information about a company through articles rather than paid ads. (Stratabeat)Content offers amazing long-term ROI for businesses. 1 in 10 blog posts are "compounding," meaning that organic search steadily increases traffic to these posts over time. (HubSpot)Buyers trust content. The majority of B2B service and product buyers - 95% - consider content as trustworthy when evaluating a company and its offerings. (DemandGen)Content can help prospective customers at every stage of their journey and create a much larger sales funnel for businesses. Almost half - 48% - of marketers support between three and five of their customers' purchasing stages with specialized content. (LinkedIn Technology Marketing Community)Content is becoming critical to the purchasing process. 9 out of 10 B2B product or service buyers say that online content has had a moderate to major impact on their purchasing decisions. (Lenati)Content has become vital to many companies' lead generation pipelines. Lead generation, sales, and lead nurturing are the top three organizational objectives for content marketing, at 85%, 84%, and 78%, respectively. (Content Marketing Institute/MarketingProfs)Content aligns perfectly with shifts in media consumption habits. Almost three-quarters of marketers - 72% - believe that branded content is significantly more effective than traditional magazine advertisements. (Custom Content Council)Content compliments traditional sales techniques perfectly. Approximately half of marketers - 49% - are producing content to align closely with various stages of the typical consumer sales cycle to aid sales teams and increase cross-departmental sales enablement. (LookBookHQ)Your Teacher: Gary Shouldis is the founder of 3Bug Media, a digital marketing agency that has been helping businesses generate leads online and grow their online presence for over 12 years. He teaches his students the exact strategies and tactics that his agency implements for clients so they can learn and implement these strategies themselves...

6. Create Content That Converts & Builds Authority. Your Content Marketing Strategy

Make content marketing your secret weapon...

7. Content Calendar Strategy: Write Content You Can Re-Use

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Do you struggle to know what content to create and when to publish it?Are you overwhelmed by the time it takes to brainstorm written or digital content?Does the thought of putting carefully crafted content out into the world excite you?Would you like to know what to create and when to create it in order to meet your content production goals?If so, then this course is for you! This course digs into how to set up a content strategy from A to Z, including: yearly, monthly, weekly, and daily content goal settingideation and brainstormingtrickle-down content creation using a content pyramidbest practices and tips for when and where to publish to social mediaYou also get 8 downloadable templates, worksheets, and samples to help jumpstart your content calendar strategy and creation process! When you are intentional about what you create and disciplined with the schedule for creating it, you can achieve so much more in less time than you ever thought possible. Let's get started!...

8. Full-Funnel Content: A Data-Driven Content Strategy For Humans

If you’ve ever sat down to create a content strategy you probably came face-to-face with a calendar. Empty numbered squares demanded you fill them with titles for blogs infographics videos presentations and podcasts...

9. Content Strategy and Planning in B2B Marketing

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This is a comprehensive course designed for B2B brand marketers, content marketing agencies, or individuals looking to take on the role of a content strategist. This course covers the Why, What, and How of B2B content strategy. There are plenty of examples, as well as quizzes. Students can use the helpful templates provided. The course modules include1. How Content Drives B2B Marketing2. Setting Goals for Content Marketing3. Defining Buyer Personas4. Defining Your Brand Voice5. Content Themes, Pillar Content, Topic Clusters6. Content Planning: Publishing, Promotion, Content CalendarsThere are plenty of examples from software, consulting, office furniture, aerospace, legal services, and more. The course includes 24 lectures, 6 quizzes, a content strategy template, and a brand voice brainstorming process doc...

10. Complete Marketing Masterclass #5 Content Strategy

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Our live Marketing Leadership Workshop is now available online! Too many people know WHAT to do in marketing but they don't know WHY they are doing it! Does this sound familiar? Anyone can learn how to post to social, write a blog post, or learn what SEO is, but quantity is not what works. What works are people who actually know WHY and WHEN certain marketing activities work. That's the purpose of this course. By the end, you will have developed an actual marketing strategy, your own personal marketing playbook, that will guide you and your brand into the right marketing activity. Think about it - no more guessing or assuming. You will be able to inform others and act personally based on the correct information! Three reasons to TAKE THIS COURSE right now! You get lifetime access to lectures, including new lectures every month (content is added/updated constantly). You can ask me questions and see me respond to every single one of them thoughtfully! What you will learn in this course is original, tested, and very detailed! It comes from years of graduate-level education and 20+ of marketing leadership experience across dozens of industries. There are plenty of people who can teach you shortcuts and fast tactics. This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people. Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you'll begin to see the market as it is, instead of merely wishing it to be what you want. ★★★★★  This is the best marketing innovation I have seen in years. - Ignacio AgacevicThe Marketing Leadership Masterclass is split into 6 different online sessions, each focusing on a different aspect of marketing leadership. In Session 5 we will focus on Content Engagement StrategyAs you know, technology has made content creation and marketing far more complex, and an emphasis on data-driven approaches has forced all of us to rethink the communications industry. The keys to breaking through today's immense marketing clutter are quality content, compelling experiences, and their effective distribution. As such, every piece of content should have a defined purposed that traces back to the Belief Framework we developed in Session 2. In today's modern marketing, this is a table-stakes requirement that you cannot afford to get wrong. Therefore, in this Session, we will focus on helping you develop evergreen content that will shape, nurture, and grow the beliefs of your target market based on the personas you have developed earlier. What are the requirements?No experience or audience required. Suitable for all types of businesses (digital product, physical product, service, B2B, B2C). Why take this Course?Become a Leader - Learn how to think & act like a strategic marketing leader. Modern Marketing - The world of marketing is in constant flux. Don't get left behind."Why" of Marketing - Learn the "Why" of marketing rather than just the "How."What am I going to get from this course?Practical theory - Great marketers and great entrepreneurs are great learners. We'll cover the theory that you need to understand to drive your own Demand Gen program. Hands-on - Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs. Peer Learning - Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization. What is the Target Audience?Business Owners - Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work. Startups - Leverage proven marketing processes and practices to establish and increase your user-base and business revenue. Marketers - Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes. Go from Beginner to AdvancedNo matter what level of marketer you are, you will go from beginner to advanced marketing leader as we walk you through building your own model. All the strategies, tips and tools recommended are either included, free or very cost effective. You'll also get:✔ Lifetime Access to The Course✔ Fast & Friendly Support in the Q & A section✔ Udemy Certificate of Completion Ready for Download✔ A 30 Day No Questions Asked Money Back Guarantee!...

11. HOW TO CREATE AN EFFECTIVE CONTENT MARKETING STRATEGY

In the How to Create an Effective Content Marketing Strategy youll learn how to create a strategy in five easy steps so that you can get started with creating compelling content that converts!...

12. Powerful Storytelling Today: Strategies for Crafting Great Content

Tell your best story yet with award-winning journalist Soledad O’Brien. From content marketers and social media managers to entrepreneurs and freelancers almost everyone is in the business of storytelling. Join Soledad as she shares hard-won tips and techniques for crafting authentic effective content that you can use to connect with your audience and get the results you’re looking for. Key lessons include: Concrete elements to include in every story you tell...

13. How to Create a Content Strategy Plan for Your Brand

"Content is the ONLY thing that markets." ...